IFEMA Institucion Ferial de Madrid has revealed that Fitur 2026 will be hosted as a face-to-face event between the 21st and 25th of January 2026.
Fitur is one of the tourism industry’s leading trade exhibitions. It is an annual event held in IFEMA Feria de Madrid. It showcases the latest strategies, products, destinations, and marketing steps via the over 600 exhibitors from over 100 nations that attend. Their exhibition selections are overviewed by more than 230 000 attendees, including 136 000 industry specialists, 86 000 public visitants and more than 8 000 associates from over 120 countries. Such include decision-makers from trade organisations, foreign official establishments, travel agencies, hotel chains and leading enterprises. They represent nations such as Argentina, Slovenia, India, Cabo Verde, and the United States. Besides examining the latest solutions, participants can also maintain their business networks and raise brand awareness. Over 6 300 media representatives also attend the fair.
The trade show features a variety of must-attend showstoppers. This includes the trade exhibition with its diverse zones. Such include Fitur Next Observatory, Fitur MICE, Fitur Talent, Fitur Screen, Fitur Sports, Fitur Know How & Export, Fitur Woman, Fitur Cruises, and Fitur TechY. Additionally, participants should opt to attend the Best Stand Awards, the Sustainable Stand Award, and the Best Active Tourism Product competition. Fitur’s exhibitors include leading companies such as Adecco, the Bahamas Tourist Office, Voxel, Vervotech, and Aderco. Such participants represent sectors, such as HoReCa, tourism, transportation, IT, culture, incentives, and MICE.
Procure suitable accommodation for Fitur before all the good deals are taken with Travel 2 Fairs Ltd. All that is necessary is to inform us about how many rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Book hotels close to IFEMA Feria Madrid and gain valuable access to public transport. We can advise you on the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.
Event information might not be up-to-date because of the coronavirus pandemic. More information is available from the organiser.
Feria Fitur 2025 surpassed the attendance record of Fitur 2024. It featured around 255 000 visitants, including 155 000 trade attendees. They overviewed more than 9 500 exhibiting firms. The event was attended by 156 participating countries, with 101 via official delegations. Fitur 2025 contributed a turnover of 455 000 000 EUR to Madrid.
Fitur 2024 surpassed the attendance record of the 2023 format by approximately 14%. It featured 250 000 visitants from 152 nations, including 153 000 trade and 97 000 public attendees. They examined the wares of 9 000 exhibiting firms. Additionally, the trade exposition received around 6 800 media specialists from 53 countries who generated more than 37 000 media articles. Fitur 2024 additionally received over 311 300 followers through its social media presence on LinkedIn, Twitter, Facebook and Instagram. This was due to the generation of approximately 6 500 000 social media impressions and 83 000 interactions. The format generated around 430 000 000 EUR of revenue for Madrid, its hosting city.
The 2023 iteration signified a new attendance record. It was attended by more than 222 000 participants. This included 136 000 industry specialists and 86 000 public visitants. Also, the fair featured 755 exhibitor firms, 8 500 participants from 131 nations, and over 6 300 media experts from 46 countries. The complementary digital platform received over 56 000 registrations. The official website received 146 000 visitations on the first day. A total of 288 557 followers followed the trade fair on LinkedIn, Twitter, Facebook and Instagram. The event’s publications created more than 1 676 000 impressions. Its Twitter profile was Spain’s No.1 Trending Topic, with over 500 mentions per day. The event space of the fair was also increased to more than 66 900 m2.
Fitur 2022 occurred between 19-23.01.2022 in a hybrid format. The iteration incorporated a live trade exposition and a complimentary digital platform. Despite the pandemic, the event was a success. This is because of the high attendance numbers the edition received. It featured 111,193 attendees, 600 exhibitors, and 6,933 participants. FITUR LIVEConnect (the digital platform) received 33 286 entries. The rendition received media representation from 3,981 journalists. Fitur 2022 featured representatives from 127 countries.
Dear George,
Thanks you for your email.
We had a great experience at the B&B Hotel Geneva Airport.
I thank you for Vitafoods 2025 but first we have other priorities.
Therefore, I’ll contact you in the next months.
Best Regards,
Arianna
Vitafoods Europe & Finished Products Expo - 2024
Hi Megan,
Just heading back from ITB. Hotel was awesome, very happy with it and would highly recommend.
Thanks for your help with booking it was all seamless.
Kind Regards Ruth
Dear Tom,
As I did not hear anything about the hotel and the trip, I think our travelers were okay and everything was fine.
Thank you for your help with everything.
Working with your agency was flawless, Tracy Olsen amazing, readily available to our request. The hotel was welcoming. Yours sincerely, Despoina Samara
Dear Megan,
Greetings of the day!
I wanted to express my gratitude for the excellent services you provided during our recent stay at Four Points by Sheraton Barcelona hotel, which was held from 22 Oct – 28 Oct 2023. The feedback from our attendees has been overwhelmingly positive, and your team's professionalism and dedication contributed significantly to the success of the event.
Thank you once again for the exceptional service provided by your team
Thank You!
CPhI Worldwide 2023
Dear Ellie,
Greetings to you! Hope you’re doing fine.
Yes, my boss had gone for the event. It was a successful trip for him.
Initially, I believe there was some confusion with the hotel booking on the hotels part but it was sorted out later.
Currently no plans yet, however, if we do need help we will be in touch.
Thank you to your team and Ms. Ellie for her support.
Hello Ben,
Everything went well at Titanic Comfort Mitte during IFA Berlin 2023
Dear Tracy,
Thank you for your email.
Our stay at The Tower Plaza Hotel Dubai was good, thank you.
We won’t attend Medica & Arab Health this year, thank you for your offer.
Arab Health - 2024
Hi Ben,
We were satisfied with your service. The option of including a breakfast instead of paying at the hotel would have been better. We will be going to InterTabac next year and maybe Spannabis in Barcelona. But we have to decide still. If we do we’ll duff get in contact with you guys otherwise we don’t.
Have a good day!
Inter Tabac 2023
Hello Tracy,
thanks for your support during Anuga 2023.
Everything went well at Premier Inn Koln City Sud.
Anuga 2023
We are very satisfied with the service provided by the hotel and your company's service. We are very happy and everything went well during the exhibition. It was pleasure to work with you and we would love to continue working in the future with you!
Hi Brian,
I have spoken to two of the people who stayed at the hotel.
The both said it was clean, very convenient for ExCel and good value for money compared to other hotels in the area.
Kind regards
Kathy
