What Hotel Herzog lacked in room size, it more then doubled in customer service. The staff went out of their way to make sure we had a pleasant stay during the K-show. The only issue we had was the very small bathrooms, difficult to use.
Fitur 2026
(22 January 2026
- 26 January 2026
)
Venue:
IFEMA - Feria de Madrid
Industry:
Tourism
Organizer:
Ifema
Book hotels online for Fitur 2026
Book nowAbout the event
Update
IFEMA Institucion Ferial de Madrid has revealed that Fitur 2026 will be hosted as a face-to-face event between the 22nd and 26th of January 2026.
Preface
Fitur is one of the tourism industry’s leading trade exhibitions. It is an annual event held in IFEMA Feria de Madrid. It showcases the latest strategies, products, destinations, and marketing steps via the over 600 exhibitors from over 100 nations that attend. Their exhibition selections are overviewed by more than 230 000 attendees, including 136 000 industry specialists, 86 000 public visitants and more than 8 000 associates from over 120 countries. Such include decision-makers from trade organisations, foreign official establishments, travel agencies, hotel chains and leading enterprises. They represent nations such as Argentina, Slovenia, India, Cabo Verde, and the United States. Besides examining the latest solutions, participants can also maintain their business networks and raise brand awareness. Over 6 300 media representatives also attend the fair.
About the Fitur Trade Show
The trade show features a variety of must-attend showstoppers. This includes the trade exhibition with its diverse zones. Such include Fitur Next Observatory, Fitur MICE, Fitur Talent, Fitur Screen, Fitur Sports, Fitur Know How & Export, Fitur Woman, Fitur Cruises, and Fitur TechY. Additionally, participants should opt to attend the Best Stand Awards, the Sustainable Stand Award, and the Best Active Tourism Product competition. Fitur’s exhibitors include leading companies such as Adecco, the Bahamas Tourist Office, Voxel, Vervotech, and Aderco. Such participants represent sectors, such as HoReCa, tourism, transportation, IT, culture, incentives, and MICE.
Fitur Accommodation
Procure suitable accommodation for Fitur before all the good deals are taken with Travel 2 Fairs Ltd. All that is necessary is to inform us about how many rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Book hotels close to IFEMA Feria Madrid and gain valuable access to public transport. We can advise you on the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.
Event information might not be up-to-date because of the coronavirus pandemic. More information is available from the organiser.
Past Iterations
Fitur 2025
Feria Fitur 2025 surpassed the attendance record of Fitur 2024. It featured around 255 000 visitants, including 155 000 trade attendees. They overviewed more than 9 500 exhibiting firms. The event was attended by 156 participating countries, with 101 via official delegations. Fitur 2025 contributed a turnover of 455 000 000 EUR to Madrid.
Fitur 2024
Fitur 2024 surpassed the attendance record of the 2023 format by approximately 14%. It featured 250 000 visitants from 152 nations, including 153 000 trade and 97 000 public attendees. They examined the wares of 9 000 exhibiting firms. Additionally, the trade exposition received around 6 800 media specialists from 53 countries who generated more than 37 000 media articles. Fitur 2024 additionally received over 311 300 followers through its social media presence on LinkedIn, Twitter, Facebook and Instagram. This was due to the generation of approximately 6 500 000 social media impressions and 83 000 interactions. The format generated around 430 000 000 EUR of revenue for Madrid, its hosting city.
Fitur 2023
The 2023 iteration signified a new attendance record. It was attended by more than 222 000 participants. This included 136 000 industry specialists and 86 000 public visitants. Also, the fair featured 755 exhibitor firms, 8 500 participants from 131 nations, and over 6 300 media experts from 46 countries. The complementary digital platform received over 56 000 registrations. The official website received 146 000 visitations on the first day. A total of 288 557 followers followed the trade fair on LinkedIn, Twitter, Facebook and Instagram. The event’s publications created more than 1 676 000 impressions. Its Twitter profile was Spain’s No.1 Trending Topic, with over 500 mentions per day. The event space of the fair was also increased to more than 66 900 m2.
Fitur 2022
Fitur 2022 occurred between 19-23.01.2022 in a hybrid format. The iteration incorporated a live trade exposition and a complimentary digital platform. Despite the pandemic, the event was a success. This is because of the high attendance numbers the edition received. It featured 111,193 attendees, 600 exhibitors, and 6,933 participants. FITUR LIVEConnect (the digital platform) received 33 286 entries. The rendition received media representation from 3,981 journalists. Fitur 2022 featured representatives from 127 countries.
Our visitors for the event
Terry Olson
Paulina Ceglinska
Dear Megan,
Our team is having a good time in Riyadh and from what they told me, they are very satisfied with the hotel.
CPhI Middle East – 2024
Irina
Many thanks to Mr Tom Parker from GoFair throughout the whole process of searching for a suitable hotel. The hotel is located perfectly good- just 10 minutes walking up to the Messe, or several minutes by train. The interior layouts are also very good. The rooms are spacious, comfortable bed, shower room etc...A good room service. The only minus there is extremely poor breakfast that really should be improved.
Michel Joly
Dear Jane,
Thank you for the assistance!
Everything went fine.
Kind regards,
Michel Joly
Martin Stucki
Dear Tom,
All went fine. The hotel was a very nice place to stay.
For next year in Frankfurt we have already booked our rooms. You are free to come back to us the year after.
Best regards
CPhI Worldwide - 2024
Kanya P
It's a budget hotel do not expect much, they provide clean room but small room size. The hotel not far from Messe Duesseldorf by car but if you want to take public transport between the hotel and Messe Duesseldorf it's not convenient. But if you prepare to take taxi so it's not far from the place about 15 minutes
ANDREA RAMPOLDI
We found the hotel clean and tidy with really helpful and friendly staff.
The location of the hotel is convenient and easily accessible
Anita Karakaia
Hello Jack,
Everything went smoothly at Agritechnica – 2023. Thank you for your help !
Agritechnica 2023
Armando Ramos
Helllo Nick good morning!!!
Every thing went as plan so congarts for all the work that you done!!!
The hotel Ibis Budject was ok , and with good connection for the exibition and for Muchen~
So Nice work!!!
Keep up the good work
Armando Ramos
Anil Kumar
Dear Tom,
It was pleasure staying in the apartment and was clean and good without any disturbances. Appreciate your efforts and we recommend this.
Anilkumar Kanti Floor Furnisehers Alleppey - South India
bogdan savastru bogdan
A great help from Ellie. She really was very careful with our trip. The hotel is more a guest house that a hotel, but for our needs was perfect - in a quiet area, near to the tram station, near to a good restaurant. We got the boarding pass in time and everything was ok. Thank you!
Rob Woodley
Hi Tom,
Our trip was went very well indeed. Everything about the week went to plan including flights and transfers and the hotel was excellent. Clean and tidy and the hotel staff were so polite and helpful. It was a pleasure to stay there.
Thanks for everything and will call you again the next time we travel for business. Rob.
Our Clients
