Hi Megan,
Thank you again for your help with the reservations. Your service was fantastic.
Thanks,
ALISON KOHLENSTEIN President
Fitur 2026
(21 January 2026
- 25 January 2026
)
Venue:
IFEMA - Feria de Madrid
Industry:
Tourism
Organizer:
Ifema
Book hotels online for Fitur 2026
Book nowAbout the event
Update
IFEMA Institucion Ferial de Madrid has revealed that Fitur 2026 will be hosted as a face-to-face event between the 21st and 25th of January 2026.
Preface
Fitur is one of the tourism industry’s leading trade exhibitions. It is an annual event held in IFEMA Feria de Madrid. It showcases the latest strategies, products, destinations, and marketing steps via the over 600 exhibitors from over 100 nations that attend. Their exhibition selections are overviewed by more than 230 000 attendees, including 136 000 industry specialists, 86 000 public visitants and more than 8 000 associates from over 120 countries. Such include decision-makers from trade organisations, foreign official establishments, travel agencies, hotel chains and leading enterprises. They represent nations such as Argentina, Slovenia, India, Cabo Verde, and the United States. Besides examining the latest solutions, participants can also maintain their business networks and raise brand awareness. Over 6 300 media representatives also attend the fair.
About the Fitur Trade Show
The trade show features a variety of must-attend showstoppers. This includes the trade exhibition with its diverse zones. Such include Fitur Next Observatory, Fitur MICE, Fitur Talent, Fitur Screen, Fitur Sports, Fitur Know How & Export, Fitur Woman, Fitur Cruises, and Fitur TechY. Additionally, participants should opt to attend the Best Stand Awards, the Sustainable Stand Award, and the Best Active Tourism Product competition. Fitur’s exhibitors include leading companies such as Adecco, the Bahamas Tourist Office, Voxel, Vervotech, and Aderco. Such participants represent sectors, such as HoReCa, tourism, transportation, IT, culture, incentives, and MICE.
Fitur Accommodation
Procure suitable accommodation for Fitur before all the good deals are taken with Travel 2 Fairs Ltd. All that is necessary is to inform us about how many rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Book hotels close to IFEMA Feria Madrid and gain valuable access to public transport. We can advise you on the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.
Event information might not be up-to-date because of the coronavirus pandemic. More information is available from the organiser.
Past Iterations
Fitur 2025
Feria Fitur 2025 surpassed the attendance record of Fitur 2024. It featured around 255 000 visitants, including 155 000 trade attendees. They overviewed more than 9 500 exhibiting firms. The event was attended by 156 participating countries, with 101 via official delegations. Fitur 2025 contributed a turnover of 455 000 000 EUR to Madrid.
Fitur 2024
Fitur 2024 surpassed the attendance record of the 2023 format by approximately 14%. It featured 250 000 visitants from 152 nations, including 153 000 trade and 97 000 public attendees. They examined the wares of 9 000 exhibiting firms. Additionally, the trade exposition received around 6 800 media specialists from 53 countries who generated more than 37 000 media articles. Fitur 2024 additionally received over 311 300 followers through its social media presence on LinkedIn, Twitter, Facebook and Instagram. This was due to the generation of approximately 6 500 000 social media impressions and 83 000 interactions. The format generated around 430 000 000 EUR of revenue for Madrid, its hosting city.
Fitur 2023
The 2023 iteration signified a new attendance record. It was attended by more than 222 000 participants. This included 136 000 industry specialists and 86 000 public visitants. Also, the fair featured 755 exhibitor firms, 8 500 participants from 131 nations, and over 6 300 media experts from 46 countries. The complementary digital platform received over 56 000 registrations. The official website received 146 000 visitations on the first day. A total of 288 557 followers followed the trade fair on LinkedIn, Twitter, Facebook and Instagram. The event’s publications created more than 1 676 000 impressions. Its Twitter profile was Spain’s No.1 Trending Topic, with over 500 mentions per day. The event space of the fair was also increased to more than 66 900 m2.
Fitur 2022
Fitur 2022 occurred between 19-23.01.2022 in a hybrid format. The iteration incorporated a live trade exposition and a complimentary digital platform. Despite the pandemic, the event was a success. This is because of the high attendance numbers the edition received. It featured 111,193 attendees, 600 exhibitors, and 6,933 participants. FITUR LIVEConnect (the digital platform) received 33 286 entries. The rendition received media representation from 3,981 journalists. Fitur 2022 featured representatives from 127 countries.
Our visitors for the event
ALISON KOHLENSTEIN
Steven Burdorf
Brian: Everything went very well. You did a great job, will plan to us you again in the future.
Sven Wolf
Hello George,
The hotel was good. Thin walls 😊 but awesome location and food/breakfast.
Good size of the rooms. Didn`t receive any complaints from my team
CPHI Worldwide 2023
Carina Koch
Hello Michael,
thank you for the request.
Everything went well and we were very satisfied with the service of the ibis Duesseldorf Airport.
Best regards
Mai Kurokawa
Dear Tom,
Hope you are well.
I wanted to say thank you for your helps for the hotel reservation during A+A 2023.
I would like to know, if you can do any price offer to us for 2025, if we use again your agency.
We are very satisfied with your service, but as we are hiring more people and getting bigger group, if we can reduce the cost per night, it would be grateful.
I look forward to hearing from you.
A + A 2023
Peter Johansson
Hi Michelle!
I dont know how to thank you enough for your help during the last two years!
But now is the check in ready and we are sittning with a cold pint in our hands!
Thanks once again and if your in Sweden anytime, let me know! I o you one!😀
All the best and i hope we Will do business again!
Best regards
Peter
Ishaan Malik
Hi Megan,
Milan went really well and the hotels were comfortable.
The hospitality that we received was also quite nice. So thank you for your efforts and the coordination.
CPhI Worldwide - 2024
Mauro Obert
Dear Nick,
thank you for your support. The fair was good and the hotel, too!
We would like to reserve again this same one for our partecipation in Agritechnica 2019. We need 2 double rooms check in 9th November, check out 16th November
Can you send us a proposal?
Thank you!
Irina Dvornina
Dear Tom,
thank you again for your care and professionalism. For sure I'll address only to you for all future events as well. As for the hotel - it is located very good, the interior layouts are also very good. The only minus there is extremely poor breakfast. Last time in Arosa Hotel, and even in Crown hotel they were much better, being at the same time enough plain.
Thank you again for your help!
Regards,
Irina
Carlos Jimenez
Dear Michelle,
That’s really good news, thank you so much for your fantastic help.
I’ll print all the vouchers and ready to fly out.
I hope you stay safe and wish you great weekend ahead.
Fabien Jakob
Hello Tom,
As far as I am concerned, you provided in a very diligent matter, efficiently, … the booking services The hotel was rather well located, great breakfast, a kind of cosy room.
Thanks for the support.
Fabien.
MAI KUROKAWA
Dear Tom,
This was for A+A 2023. Your customer service is very good. Fast, nice and polite. But the price per night seems quite high...
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