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Location: Spain , Madrid
Organizer: Ifema

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About the event


We have received official updates on when Fitur will take place once again. IFEMA Institucion Ferial de Madrid has revealed that Fitur 2024 will be hosted as a face-to-face event in January 2024. The hosting place remains IFEMA Feria de Madrid. The hosting location for the live aspect of the event will not be equipped with strict COVID-19 protective measures. This is due to the removal of the country's pandemic-related restrictions.

Fitur – A Brief Introduction 

Fitur is a major meeting point for operators in the travel sector. The international trade far centres on the European territory, though it has quite a significant reach overseas as a generator of trends. Fitur operates from Madrid, Spain, and editions are held every year in January. Editions are quite the draw in, with over 200,000 visitors in previous years. Since its return during the coronavirus pandemic, it has generated an attendance of 62,000 international visitors. This also includes official delegations from 37 countries, which certainly explains the fair’s importance. That’s nothing to say about the over 5000 companies that showcased their products. 

An Industry Profile 

The audience consists of trade visitors and the public, which gives exhibitors a chance to not only conduct business with buyers but also meet with end consumers. In terms of professions, trade visitors come from trade associations, transport, official organizations, tour operators, travel agencies, service companies, hotels, and accommodation. They all come in order to enjoy the full breadth of travel and destination options and offers. From health tourism to travelling to see famous TV and film locations, Fitur covers everything you’d ever need. Fitur is also interested in brand-new technologies and has a special zone dedicated to cutting-edge technological solutions that are applicable for the travel sector. 

Travel 2 Fairs Takes You There

Book hotel accommodation for Fitur through Travel 2 Fairs ltd and enjoy a quick service. We have a dedicated team of professionals available, and you’re assigned a personal travel assistant, who is there to search for suitable bookings in Madrid, make reservations and answer any questions. The service is suitable for solo travellers as well as large groups. Think twenty people and over. We have a large network of hotels across every price point. Tell us how much you can spend on your stay, and we’ll do our best to place you close to IFEMA Feria de Madrid.

Past Editions


Fitur 2022 occurred between 19.01.2022 and 23.01.2022 in a hybrid format. The edition comprised a face-to-face trade fair and a complimentary digital platform. Despite the Covid-19 pandemic, the event was a success. This is because of the high attendance numbers the edition received. It featured 111,193 attendees, 600 exhibitors, and 6,933 participants. FITUR LIVEConnect (the digital platform) received 33,286 registrations. The rendition received a media representation from 3,981 journalists. Fitur 2022 featured representatives from 127 countries. 

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