Michelle made my job so much easier with her quick responses, patience and professionalism. I was sending 3 people to Anuga at the last minute and her help in finding lodging at a reasonable price, good location and quality hotel was outstanding. You have a winner with Michelle! She's definitely management material.
Fitur 2026
(21 January 2026
- 25 January 2026
)
Venue:
IFEMA - Feria de Madrid
Industry:
Tourism
Organizer:
Ifema
Book hotels online for Fitur 2026
Book nowAbout the event
Update
IFEMA Institucion Ferial de Madrid has revealed that Fitur 2026 will be hosted as a face-to-face event between the 21st and 25th of January 2026.
Preface
Fitur is one of the tourism industry’s leading trade exhibitions. It is an annual event held in IFEMA Feria de Madrid. It showcases the latest strategies, products, destinations, and marketing steps via the over 600 exhibitors from over 100 nations that attend. Their exhibition selections are overviewed by more than 230 000 attendees, including 136 000 industry specialists, 86 000 public visitants and more than 8 000 associates from over 120 countries. Such include decision-makers from trade organisations, foreign official establishments, travel agencies, hotel chains and leading enterprises. They represent nations such as Argentina, Slovenia, India, Cabo Verde, and the United States. Besides examining the latest solutions, participants can also maintain their business networks and raise brand awareness. Over 6 300 media representatives also attend the fair.
About the Fitur Trade Show
The trade show features a variety of must-attend showstoppers. This includes the trade exhibition with its diverse zones. Such include Fitur Next Observatory, Fitur MICE, Fitur Talent, Fitur Screen, Fitur Sports, Fitur Know How & Export, Fitur Woman, Fitur Cruises, and Fitur TechY. Additionally, participants should opt to attend the Best Stand Awards, the Sustainable Stand Award, and the Best Active Tourism Product competition. Fitur’s exhibitors include leading companies such as Adecco, the Bahamas Tourist Office, Voxel, Vervotech, and Aderco. Such participants represent sectors, such as HoReCa, tourism, transportation, IT, culture, incentives, and MICE.
Fitur Accommodation
Procure suitable accommodation for Fitur before all the good deals are taken with Travel 2 Fairs Ltd. All that is necessary is to inform us about how many rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Book hotels close to IFEMA Feria Madrid and gain valuable access to public transport. We can advise you on the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.
Event information might not be up-to-date because of the coronavirus pandemic. More information is available from the organiser.
Past Iterations
Fitur 2025
Feria Fitur 2025 surpassed the attendance record of Fitur 2024. It featured around 255 000 visitants, including 155 000 trade attendees. They overviewed more than 9 500 exhibiting firms. The event was attended by 156 participating countries, with 101 via official delegations. Fitur 2025 contributed a turnover of 455 000 000 EUR to Madrid.
Fitur 2024
Fitur 2024 surpassed the attendance record of the 2023 format by approximately 14%. It featured 250 000 visitants from 152 nations, including 153 000 trade and 97 000 public attendees. They examined the wares of 9 000 exhibiting firms. Additionally, the trade exposition received around 6 800 media specialists from 53 countries who generated more than 37 000 media articles. Fitur 2024 additionally received over 311 300 followers through its social media presence on LinkedIn, Twitter, Facebook and Instagram. This was due to the generation of approximately 6 500 000 social media impressions and 83 000 interactions. The format generated around 430 000 000 EUR of revenue for Madrid, its hosting city.
Fitur 2023
The 2023 iteration signified a new attendance record. It was attended by more than 222 000 participants. This included 136 000 industry specialists and 86 000 public visitants. Also, the fair featured 755 exhibitor firms, 8 500 participants from 131 nations, and over 6 300 media experts from 46 countries. The complementary digital platform received over 56 000 registrations. The official website received 146 000 visitations on the first day. A total of 288 557 followers followed the trade fair on LinkedIn, Twitter, Facebook and Instagram. The event’s publications created more than 1 676 000 impressions. Its Twitter profile was Spain’s No.1 Trending Topic, with over 500 mentions per day. The event space of the fair was also increased to more than 66 900 m2.
Fitur 2022
Fitur 2022 occurred between 19-23.01.2022 in a hybrid format. The iteration incorporated a live trade exposition and a complimentary digital platform. Despite the pandemic, the event was a success. This is because of the high attendance numbers the edition received. It featured 111,193 attendees, 600 exhibitors, and 6,933 participants. FITUR LIVEConnect (the digital platform) received 33 286 entries. The rendition received media representation from 3,981 journalists. Fitur 2022 featured representatives from 127 countries.
Our visitors for the event
Cindy Rubens Miller
Gergana Yordanova
Dear Ben,
Thank you for your e-mail! Our trip was successful, everything with the hotel was ok and your service was perfect! Thank you for your assistance and we will be in touch.
Kind regards,
Gergana
Anuga 2023
Julian Kimberley
Dear Michael
Many thanks –that’s much appreciated and please do apologise to George again for me - for not being able to get back to him sooner.
I look forward to speaking again soon and with best wishes to all as always.
Julian
Maja Peplińska
Good morning Edward,
I asked our team that participated in the event about some feedback and they had no complaints. I think we can tell that it was a successful trip and our team was happy with your services.
Thank you for your help!
Kind regards,
Maja Peplińska
Valérie PETIT
Enjoy Hotel well located and easy to join through the public transports. A little cold the 2 first nights according to our collegues but th problem has been solved with the heating. Great thanks to George and T2F for their help and kindness
Rebekah Daniels
Tom is great! He always got back to me right away with the best prices!
Mr Edemir Trevizoli Junior
Mr Tom
How are you?
All went very well with accommodation.
Thanks for support.
One question, do you have hotels for Anuga Cologne exhibition?
Best regards
Maria Manoloukou
Dear Tom,
We had a good stay. The hotel is clean and people are friendly and helpful. its nice to see smily faces when you start your day and when you return tired. The only thing that i can tell is the issue with the breakfast that while each time after i sent your email the issue was taking care the next day existed again. there was no update between personel and system.
Mandy Lin
Nice house and nice location to fair ground.
It’s very convenient that the supermarket is just across the street.
The host is also nice to help for transportation to train station.
Only disappointed that the electric kettle is not clean.
Marta Iannuzzi
Dear Megan,
It's nice to hear from you. The stay was fine and all the coworkers enjoyed the Hotels (both the terrasses and Olympia)
Have a nice day,
Marta Iannuzzi
Boat Shows Coordinator
Ms. Masami Shibahara
Dear Tom,
Thank you for your mail. My member mentioned, this hotel was perfect, especially location was nice. We will contact you if we need your help to book the good hotel for the exhibition etc.
Again, thank you very much for your dedicated support for this.
Have a great day!
Best regards,
Masami
ALISON KOHLENSTEIN
Hi Megan,
Thank you again for your help with the reservations. Your service was fantastic.
Thanks,
ALISON KOHLENSTEIN President
Our Clients
