Dear Tess
Hope you are doing well
Thank you very much for your email we had a great stay at the hotel its was great working with you we will book a hotel for next year ITB
Regards
lazarus
Fitur 2026
(21 January 2026
- 25 January 2026
)
Venue:
IFEMA - Feria de Madrid
Industry:
Tourism
Organizer:
Ifema
Book hotels online for Fitur 2026
Book nowAbout the event
Update
IFEMA Institucion Ferial de Madrid has revealed that Fitur 2026 will be hosted as a face-to-face event between the 21st and 25th of January 2026.
Preface
Fitur is one of the tourism industry’s leading trade exhibitions. It is an annual event held in IFEMA Feria de Madrid. It showcases the latest strategies, products, destinations, and marketing steps via the over 600 exhibitors from over 100 nations that attend. Their exhibition selections are overviewed by more than 230 000 attendees, including 136 000 industry specialists, 86 000 public visitants and more than 8 000 associates from over 120 countries. Such include decision-makers from trade organisations, foreign official establishments, travel agencies, hotel chains and leading enterprises. They represent nations such as Argentina, Slovenia, India, Cabo Verde, and the United States. Besides examining the latest solutions, participants can also maintain their business networks and raise brand awareness. Over 6 300 media representatives also attend the fair.
About the Fitur Trade Show
The trade show features a variety of must-attend showstoppers. This includes the trade exhibition with its diverse zones. Such include Fitur Next Observatory, Fitur MICE, Fitur Talent, Fitur Screen, Fitur Sports, Fitur Know How & Export, Fitur Woman, Fitur Cruises, and Fitur TechY. Additionally, participants should opt to attend the Best Stand Awards, the Sustainable Stand Award, and the Best Active Tourism Product competition. Fitur’s exhibitors include leading companies such as Adecco, the Bahamas Tourist Office, Voxel, Vervotech, and Aderco. Such participants represent sectors, such as HoReCa, tourism, transportation, IT, culture, incentives, and MICE.
Fitur Accommodation
Procure suitable accommodation for Fitur before all the good deals are taken with Travel 2 Fairs Ltd. All that is necessary is to inform us about how many rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Book hotels close to IFEMA Feria Madrid and gain valuable access to public transport. We can advise you on the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.
Event information might not be up-to-date because of the coronavirus pandemic. More information is available from the organiser.
Past Iterations
Fitur 2025
Feria Fitur 2025 surpassed the attendance record of Fitur 2024. It featured around 255 000 visitants, including 155 000 trade attendees. They overviewed more than 9 500 exhibiting firms. The event was attended by 156 participating countries, with 101 via official delegations. Fitur 2025 contributed a turnover of 455 000 000 EUR to Madrid.
Fitur 2024
Fitur 2024 surpassed the attendance record of the 2023 format by approximately 14%. It featured 250 000 visitants from 152 nations, including 153 000 trade and 97 000 public attendees. They examined the wares of 9 000 exhibiting firms. Additionally, the trade exposition received around 6 800 media specialists from 53 countries who generated more than 37 000 media articles. Fitur 2024 additionally received over 311 300 followers through its social media presence on LinkedIn, Twitter, Facebook and Instagram. This was due to the generation of approximately 6 500 000 social media impressions and 83 000 interactions. The format generated around 430 000 000 EUR of revenue for Madrid, its hosting city.
Fitur 2023
The 2023 iteration signified a new attendance record. It was attended by more than 222 000 participants. This included 136 000 industry specialists and 86 000 public visitants. Also, the fair featured 755 exhibitor firms, 8 500 participants from 131 nations, and over 6 300 media experts from 46 countries. The complementary digital platform received over 56 000 registrations. The official website received 146 000 visitations on the first day. A total of 288 557 followers followed the trade fair on LinkedIn, Twitter, Facebook and Instagram. The event’s publications created more than 1 676 000 impressions. Its Twitter profile was Spain’s No.1 Trending Topic, with over 500 mentions per day. The event space of the fair was also increased to more than 66 900 m2.
Fitur 2022
Fitur 2022 occurred between 19-23.01.2022 in a hybrid format. The iteration incorporated a live trade exposition and a complimentary digital platform. Despite the pandemic, the event was a success. This is because of the high attendance numbers the edition received. It featured 111,193 attendees, 600 exhibitors, and 6,933 participants. FITUR LIVEConnect (the digital platform) received 33 286 entries. The rendition received media representation from 3,981 journalists. Fitur 2022 featured representatives from 127 countries.
Our visitors for the event
Lazarus Mafie
Silke Kalwis
Tracy, we loved Motel One Barcelona-Ciutadella!
We had an amazing stay there, and it was very successful edition for us.
CPhI Worldwide 2023
Mr Kent Hsieh
Hi Megan,
I like it a lot, near by the fair, with a link to center, very cozy.
Best Regard
Marco Markus
Very pleased with your help. All went very well. Nice and clean hotel.
Carina Koch
Hello Michael,
thank you for the request.
Everything went well and we were very satisfied with the service of the ibis Duesseldorf Airport.
Best regards
Kresimir Brkic
Hello Ben,
Everything went well at Arthotel Ana im Olympiapark (4) no complaints.
Kresimir
Iulian Cojocaru
Hi Christine,
Thanks for everything, sorry for the confusion. I still own you a feedback from Hamburg. The Apartment Hotel - The location was not that bad, considering you are going there for the SMM show not for holiday. I had a subway station 10-12 min walk distance which was very useful , 3.20 Euro /day I was going back and forward from the exhibition center. - At the Hotel .base floor, they have a small restaurant and bar, but near the hotel at a 15m min range walk, you can find something to eat like, Pizza`s, McDonalds, Chinese Restaurant, Turkish Restaurant, German beer house with brezzels and sausages, etc - The room was a decent one, you can feel is an old Hotel by the building construction and the furniture vintage alike that gives you the impression of the `90`s, but they were clean, and looking good. - The room cleaning was ok, and also the guys from the front desk were quite polite and helpful. - Breakfast area was large which I like it the most, you did not feel crowded having many tables where to sit. The diversity was ok, nothing special, but looking clean and lots of personnel available for the coffer, table cleaning/arranging, etc - The down points are that rooms do not have A/C , the single room, has two small beds with separate mattresses put together, so if you want to roll over you will have a gap in the middle, so anyway you will use only one single bed. They say that the tap water is drinkable in Germany , but a hotel that respects its status, should offer complementary water bottle every day for the ones who prefer to stay safe, there wa sonly one 1L bottle at the first day and that`s it, I mean it costs 1Euro , you can add it to the room costs. The bathroom was only with liquid soap, no shower gel or shampoo. This is the most honest feedback you will get…
Best regards
Rosemarie Ruottu
Hi,
The hotel accommodation was good, although more expensive than what we got from another hotel.
Fakuma 2023
Silvana Simionato
Hello Mr Turner,
we would like to thank you for the excellent recommendation of the Best Western Hotel der Fohrenhof * * *.
The stay was pleasant and we really appreciated the restaurant's cuisine: the opportunity to have dinner in the hotel was providential given the long travel time of just 15 km separating the hotel from the fair (45-60 minutes).
For us the exhibition was successful and we have already signed up for the next edition in 2026: any possibility for you to find a more convenient solution? Better if reachable on foot or well connected by public transport.
Thank you and best regards
Silvana Simionato - Export sales dept.
EuroTier - 2024
Alessandro Manzardo
Hello George,
Everything went smoothly during Anuga 2023. Thank you
Anuga 2023
Robin d'Hondt
Hi Ben,
We were satisfied with your service. The option of including a breakfast instead of paying at the hotel would have been better. We will be going to InterTabac next year and maybe Spannabis in Barcelona. But we have to decide still. If we do we’ll duff get in contact with you guys otherwise we don’t.
Have a good day!
Inter Tabac 2023
Carla Carreira
An excellent hotel, with good rooms and a great outdoor space. Very welcoming.
Our Clients
