The hotel was in the right location. We moved by train and metro to come to Milan and then reach the CPHI. What I asked is what I got. Perfect! The hotel was nice, comfortable rooms, good breakfast!
Fitur 2026
(21 January 2026
- 25 January 2026
)
Venue:
IFEMA - Feria de Madrid
Industry:
Tourism
Organizer:
Ifema
Book hotels online for Fitur 2026
Book nowAbout the event
Update
IFEMA Institucion Ferial de Madrid has revealed that Fitur 2026 will be hosted as a face-to-face event between the 21st and 25th of January 2026.
Preface
Fitur is one of the tourism industry’s leading trade exhibitions. It is an annual event held in IFEMA Feria de Madrid. It showcases the latest strategies, products, destinations, and marketing steps via the over 600 exhibitors from over 100 nations that attend. Their exhibition selections are overviewed by more than 230 000 attendees, including 136 000 industry specialists, 86 000 public visitants and more than 8 000 associates from over 120 countries. Such include decision-makers from trade organisations, foreign official establishments, travel agencies, hotel chains and leading enterprises. They represent nations such as Argentina, Slovenia, India, Cabo Verde, and the United States. Besides examining the latest solutions, participants can also maintain their business networks and raise brand awareness. Over 6 300 media representatives also attend the fair.
About the Fitur Trade Show
The trade show features a variety of must-attend showstoppers. This includes the trade exhibition with its diverse zones. Such include Fitur Next Observatory, Fitur MICE, Fitur Talent, Fitur Screen, Fitur Sports, Fitur Know How & Export, Fitur Woman, Fitur Cruises, and Fitur TechY. Additionally, participants should opt to attend the Best Stand Awards, the Sustainable Stand Award, and the Best Active Tourism Product competition. Fitur’s exhibitors include leading companies such as Adecco, the Bahamas Tourist Office, Voxel, Vervotech, and Aderco. Such participants represent sectors, such as HoReCa, tourism, transportation, IT, culture, incentives, and MICE.
Fitur Accommodation
Procure suitable accommodation for Fitur before all the good deals are taken with Travel 2 Fairs Ltd. All that is necessary is to inform us about how many rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Book hotels close to IFEMA Feria Madrid and gain valuable access to public transport. We can advise you on the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.
Event information might not be up-to-date because of the coronavirus pandemic. More information is available from the organiser.
Past Iterations
Fitur 2025
Feria Fitur 2025 surpassed the attendance record of Fitur 2024. It featured around 255 000 visitants, including 155 000 trade attendees. They overviewed more than 9 500 exhibiting firms. The event was attended by 156 participating countries, with 101 via official delegations. Fitur 2025 contributed a turnover of 455 000 000 EUR to Madrid.
Fitur 2024
Fitur 2024 surpassed the attendance record of the 2023 format by approximately 14%. It featured 250 000 visitants from 152 nations, including 153 000 trade and 97 000 public attendees. They examined the wares of 9 000 exhibiting firms. Additionally, the trade exposition received around 6 800 media specialists from 53 countries who generated more than 37 000 media articles. Fitur 2024 additionally received over 311 300 followers through its social media presence on LinkedIn, Twitter, Facebook and Instagram. This was due to the generation of approximately 6 500 000 social media impressions and 83 000 interactions. The format generated around 430 000 000 EUR of revenue for Madrid, its hosting city.
Fitur 2023
The 2023 iteration signified a new attendance record. It was attended by more than 222 000 participants. This included 136 000 industry specialists and 86 000 public visitants. Also, the fair featured 755 exhibitor firms, 8 500 participants from 131 nations, and over 6 300 media experts from 46 countries. The complementary digital platform received over 56 000 registrations. The official website received 146 000 visitations on the first day. A total of 288 557 followers followed the trade fair on LinkedIn, Twitter, Facebook and Instagram. The event’s publications created more than 1 676 000 impressions. Its Twitter profile was Spain’s No.1 Trending Topic, with over 500 mentions per day. The event space of the fair was also increased to more than 66 900 m2.
Fitur 2022
Fitur 2022 occurred between 19-23.01.2022 in a hybrid format. The iteration incorporated a live trade exposition and a complimentary digital platform. Despite the pandemic, the event was a success. This is because of the high attendance numbers the edition received. It featured 111,193 attendees, 600 exhibitors, and 6,933 participants. FITUR LIVEConnect (the digital platform) received 33 286 entries. The rendition received media representation from 3,981 journalists. Fitur 2022 featured representatives from 127 countries.
Our visitors for the event
ILARIA
Elsa Wang
Professional, efficient service. Especially, Ms. Ellie Stone, I would like rate 5 stars for her great service and support.
Predrag Treskanica
Dear Megan,
First of all, thank you for your service in short notice, obviously was my mistake for starting to search accommodation to late, but nevertheless you was on desired level of professionalism.
Regarding hotel, hotel as it is, was correct, but location in industrial zone, and lot of trucks which passing by windows was unpleasant experience, so I would not recommend this hotel for this price to no one, but I am aware of moment which we choose to make reservation in Cologne .
Regarding next IDS, it is a good idea, if we don’t have to pay nothing in advance, then yes, you can make some reservations for similar rates, but with location near city center or Koelnmesse.
Thanks once again, and stay in touch.
Kind regards,
Predrag Treskanica
IDS - 2025
Ms Alja Ferkolj
Hi Megan,
My colleagues liked the hotel.
It has good connection, breakfast was good, Wi Fi was provided, rooms were o.k.
Kind regards,
Alja
M.Kramer
Hi,
The average opinion of our people was: The rooms were really o.k., good bed, enough space etc., and there was an easy access to the public transportation. What they did not like was the poor breakfast. Further two of them noticed empty bottles on the room at their arrival, that have not been removed during their whole stay. That's no good room service.
Margit Gruber-Torok
Hello Ellie,
Everything went well at MOXY Frankfurt Eschborn. Thank you!
Margit
Frankfurt Book Fair 2023
Francesco Mazzolari
Dear Tom,
The trip went quite well. We only had one issue because our team was late for the check in on Friday and they couldn’t reach the hotel by phone.
There was just an answering machine in German and that was not useful, but they had no problem checking in in the end.
They’ve told me the hotel was nice and everything ran smoothly so thank you for all the support.
Best regards
SCHWEISSEN & SCHNEIDEN 2023
Esmee Mingaars
You’re the best! Thankyou 😊
Anuga 2023
Emma TRACZ
Dear Mark, Sorry to reply this late! I have just got back to Taiwan after this long business trip – the K was very successful and thank you for asking. I would love to take a while to give you mine, and my Teammates’ feedback about the accommodation. Overall impression: Very good value for money! Pros: 1. Great location – it took 2 minutes to walk to the metro station and then 20 more minutes on the train to get to the fair. 2. Lots of restaurants and shops around – very convenient! 3. Rooms were big and clean, and we had plenty of space for our suitcases. 4. Comfortable beds, central heating and big bathrooms. 5. We will definitely consider it for the next K! it fulfilled most of our requirements! Having said all that I know you would like to know about the cons. I do not try to attack you, as you don’t run the hotel, but for your reference and future customers you should be aware of the down side of the hotel; 1. There was no internet connection in the rooms – I think it was the biggest problem for us, as we had to receive emails and work in the lobby – the only place with the internet connection. You must know that the lobby was in a different building across the street! So this was not what I had in mind when ordering the rooms – Wi-Fi connection in the room is the most important thing when searching hotels for myself and my Team. The lobby was also a bar and a restaurant at the same time so it was inconvenient for us and other patrons to work there. The staff of the hotel did nothing upon my request to fix the connection in at least some of our rooms. 2. Great location – unfortunately it comes with a price – the area was busy and loud every night and for the whole night, the windows didn’t block all of the noise of breaking glass and drunken singing. As I said at the beginning it was good value for money, and we would still chose this one! Knowing it was loud and there was no internet would not stop us from ordering it, but it would give us heads up and chance to mentally prepare. I hope my feedback was helpful and you will communicate with the hotel the need for Wi-Fi.
Thank you! Best Regards, Emma TRACZ Regional Manager
Stephen Peng
Good Michelle,
Excuse me for didn't get back to you sooner. I was busying in tracking my luggage over past days due it wasn't come back along with me as expected until 10/31 late evening. The B Hotel in Barcelona is great, I would stay there again if I visit Barcelona again.
Right now, I haven't decide if to visit the next CPhI in Milan, however, if you have info for hotel/s in there, please feel free to provide me info in that regard, I will contact you again once I decided to visit the CPhI Milan in 2024. Thanks in advance to your help.
Regards,
Stephen
CPHI Worldwide 2023
Debra Seagreen
Nick Lloyd is very helpful, and friendly. He replies to questions quickly and informatively. We did not end up booking anything due to other reasons, but I would recommend Nick Lloyd to anyone wanting to book accommodation for conferences.
Simona Tanelli
The hotel was perfect for our 5 days stay in Friedrichshafen. Rooms warm and clean. Good breackfast and good restaurant.
Our Clients
