Dear Ellie, Thank you for your assistance. The Hotel you suggested was fine for my son and collegue, Szabolcs Török. He was satisfied. It would be a good hotel for him for the next Frankfurt Book Fair. Best regards on behalf of Szabolcs, too, Margit Gruber/DS Budapest Kft
Fitur 2026
(21 January 2026
- 25 January 2026
)
Venue:
IFEMA - Feria de Madrid
Industry:
Tourism
Organizer:
Ifema
Book hotels online for Fitur 2026
Book nowAbout the event
Update
IFEMA Institucion Ferial de Madrid has revealed that Fitur 2026 will be hosted as a face-to-face event between the 21st and 25th of January 2026.
Preface
Fitur is one of the tourism industry’s leading trade exhibitions. It is an annual event held in IFEMA Feria de Madrid. It showcases the latest strategies, products, destinations, and marketing steps via the over 600 exhibitors from over 100 nations that attend. Their exhibition selections are overviewed by more than 230 000 attendees, including 136 000 industry specialists, 86 000 public visitants and more than 8 000 associates from over 120 countries. Such include decision-makers from trade organisations, foreign official establishments, travel agencies, hotel chains and leading enterprises. They represent nations such as Argentina, Slovenia, India, Cabo Verde, and the United States. Besides examining the latest solutions, participants can also maintain their business networks and raise brand awareness. Over 6 300 media representatives also attend the fair.
About the Fitur Trade Show
The trade show features a variety of must-attend showstoppers. This includes the trade exhibition with its diverse zones. Such include Fitur Next Observatory, Fitur MICE, Fitur Talent, Fitur Screen, Fitur Sports, Fitur Know How & Export, Fitur Woman, Fitur Cruises, and Fitur TechY. Additionally, participants should opt to attend the Best Stand Awards, the Sustainable Stand Award, and the Best Active Tourism Product competition. Fitur’s exhibitors include leading companies such as Adecco, the Bahamas Tourist Office, Voxel, Vervotech, and Aderco. Such participants represent sectors, such as HoReCa, tourism, transportation, IT, culture, incentives, and MICE.
Fitur Accommodation
Procure suitable accommodation for Fitur before all the good deals are taken with Travel 2 Fairs Ltd. All that is necessary is to inform us about how many rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Book hotels close to IFEMA Feria Madrid and gain valuable access to public transport. We can advise you on the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.
Event information might not be up-to-date because of the coronavirus pandemic. More information is available from the organiser.
Past Iterations
Fitur 2025
Feria Fitur 2025 surpassed the attendance record of Fitur 2024. It featured around 255 000 visitants, including 155 000 trade attendees. They overviewed more than 9 500 exhibiting firms. The event was attended by 156 participating countries, with 101 via official delegations. Fitur 2025 contributed a turnover of 455 000 000 EUR to Madrid.
Fitur 2024
Fitur 2024 surpassed the attendance record of the 2023 format by approximately 14%. It featured 250 000 visitants from 152 nations, including 153 000 trade and 97 000 public attendees. They examined the wares of 9 000 exhibiting firms. Additionally, the trade exposition received around 6 800 media specialists from 53 countries who generated more than 37 000 media articles. Fitur 2024 additionally received over 311 300 followers through its social media presence on LinkedIn, Twitter, Facebook and Instagram. This was due to the generation of approximately 6 500 000 social media impressions and 83 000 interactions. The format generated around 430 000 000 EUR of revenue for Madrid, its hosting city.
Fitur 2023
The 2023 iteration signified a new attendance record. It was attended by more than 222 000 participants. This included 136 000 industry specialists and 86 000 public visitants. Also, the fair featured 755 exhibitor firms, 8 500 participants from 131 nations, and over 6 300 media experts from 46 countries. The complementary digital platform received over 56 000 registrations. The official website received 146 000 visitations on the first day. A total of 288 557 followers followed the trade fair on LinkedIn, Twitter, Facebook and Instagram. The event’s publications created more than 1 676 000 impressions. Its Twitter profile was Spain’s No.1 Trending Topic, with over 500 mentions per day. The event space of the fair was also increased to more than 66 900 m2.
Fitur 2022
Fitur 2022 occurred between 19-23.01.2022 in a hybrid format. The iteration incorporated a live trade exposition and a complimentary digital platform. Despite the pandemic, the event was a success. This is because of the high attendance numbers the edition received. It featured 111,193 attendees, 600 exhibitors, and 6,933 participants. FITUR LIVEConnect (the digital platform) received 33 286 entries. The rendition received media representation from 3,981 journalists. Fitur 2022 featured representatives from 127 countries.
Our visitors for the event
Szabolcs Török (Mr)
Sonia Favero
Hello Tracy
Everything ok with the hotel! Thanks!
Sonia Favero
Izolda Petkute
Dear Jack, good morning!
Thank You for your email.
As I know from my manager, the trip to EBACE23 was good.
All requested services were arranged.
Thank You!
Best regards,
Izolda Petkute
Vincenzo Colasante
Dear Tom,
Thank you for your e.mail. Yes, we checked out on Sunday morning and I confirm that everything in the Novum Bulevard in Stuttgart was OK. Thank you for your help in finding us a good accommodation for the fair.
Best Regards,
Vincenzo Colasante
René Krallis
Hi Megan and Ben,
I would like to thank you for our booking and making our stay super amazing at Mitico! They are so very helpful, made everything so comfortable for us and most certainly you can recommend this hotel to other wheelchair users! We made some recommendations to a lady there, I think it may have been Laura about the bathroom which could use a little improving.
Once again, thank you for you the help offered regarding everything!
For next year I would like to start sourcing for 5 people (1 wheelchair user) as this year because the bookings were so late, we were all around Bologna and the taxi fairs were insane.
Something for us to keep in mind!
Cosmoprof Worldwide Bologna - 2024
Katerina Lišková
Hello Megan,
Thank you for your prompt response, everything was fine, just the weather – we should book it next time as well 😊) it was rainy almost every day :)
Have a nice day
Best regards
Katerina
CPhI Worldwide – 2024
Patricia Ziebis
Hello Megan,
Yes, I have been told by colleagues that the hotel was very good in terms of facilities, rooms and breakfast. The hotel was a great success, so close to the fairgrounds that they could go for a short walk. Thank you very much for your great choice 😊
Thank you!
Ody Randsdorp
The overall opinion regarding Glam Milano was positive. The staff was friendly, the location was great and the service in general good, although not always adequate. The breakfast was average - a little less than expected. The beds were comfortable.
Joanna Lux
Dear Megan,
We were very thankful for your service and the great support from the day of booking until the last day at the hotel. The hotel was 10/10. Thank you very much!
CPhI Worldwide 2023
Laurence Leger
Hello Megan,
Thank you, all is good here.
Everything was fine in Frankfurt. The hotel was nice, and service was good. Everyone liked it. Thanks again for your support.
For now, have a nice weekend.
Freundliche Grüße / Kind regards
Laurence Léger
Marketing Managerin
ACHEMA 2024
francesca farese
Dear Tom,
our team spent 5 days in Hotel Relexa in Ratingen - Duesseldorf for Tube exhibition. The Hotel was very good and not so far from exhibition. It was a real pleasure to work with you and your team, your assistance has always been punctual and I really appreciated your good work.
Thank you.
Francesca
Mr Fernando Milanese
Hi Giancarlo,
sorry if I take advantage of your personal number, but I want to tell you a big thank you in private because in a short time you have organized everything for me. You know I was anxious when they asked me to find the hotel for my colleagues. Then when you wrote me the first time, I started to calm down. Finally I even felt pampered. You are really special in your work.
I will never stop thanking you!
Our Clients
