Very happy with hotel. Nice and clean, friendly and help full staff, breakfast very nice, room nice, clean and spacious. Will definitely re-book for my next business visit to Nurnberg.
About the event
Update
Anticipate London will no longer occur. Event organisers have opted to retire the event after extensive consideration regarding the industry and its ever-changing nature.
Preface
Anticipate London (IFSEC, IFSEC London) is one of the main events for the global security industry. It is a trade show that allows visitors to conduct business with the whole supply chain. It is furthermore the location where such professionals can discover innovations (66% attend to explore the latest novel solutions). The event also provides ample opportunities for testing new products and networking. Anticipate London is an annual event. It occurs in ExCeL London, one of London’s leading venues.
Anticipate London is a trade show that attracts attendants such as manufacturing businesses, distribution service providers, consolidators, and end-users. It furthermore features installers, consultants, CEOs, and general managers. Attendees often include directors, technical advisors, and heads of security. Anticipate London attracts cyber threat intelligence, physical security and regulatory affairs specialists.
Anticipate London is a high-attendance and high-profile event. One edition, for example, featured over 600 exhibitor firms and over 33 000 visitants. The edition generated over 43 000 leads and included over 1 800 meetings. Safety and security industry members from around 120 countries visit the fair. The leading countries include South Korea, the United States, the Federative Republic of Brazil, the French Republic, and the Commonwealth of Australia.
About Anticipate London
Anticipate London is a pre-eminent trade exhibition that can help achieve business goals such as increasing brand exposure. This is due to its extensive support programme. This includes a comprehensive exhibition where exhibitioners display their up-to-the-minute products. The exposition attracts diverse visitors who gather to conduct new purchases. Products available at the expo include fire protection, cybersecurity, access control and others.
The support programme of Anticipate London furthermore features events that promote learning. This includes various Security Theatre stages. Attendees can learn about technological innovations at the Stages. The Government Pavilion, for example, focuses on the latest changes in legislative regulations. The Future of Security Theatre is a similar feature. It is the stage where security professionals can learn about technological innovations. This allows them to gain information that can help them create new solutions. The Converged Security Centre is also an event and location worth visiting. It is the meeting location for physical and cybersecurity professionals. The event provides the two professional types with new solutions that promote working together as a group. This includes means of using hardware and software systems to detect real-time physical threats.
Anticipate London’s support programme includes many trial and test product zones. These permit attendees to examine a product before purchasing. This includes, for example, the LPCB Attack Testing Zone. It is where live demonstrations of security products take place. The presentations often include rigorous tests. The tests help in showcasing the effectiveness, durability, and resistance of various products. These can include, for example, showing the reaction time of a fire detector. The trade show additionally includes various competitions that can help in gaining recognition. For example, the fair frequently features the Engineers of Tomorrow. During the sub-event, professionals can compete in a real-time installation challenge. This can include wiring an electrical installation or disabling one. Judges choose the winners based on reaction time, knowledge, and innovation/creative skill. This allows start-ups or aspiring professionals to gain recognition.
The exhibitors and visitors of the fair feature many international companies, such as:
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Anticipate London attracts representatives from the safety, security, retail, services, installation, construction, IT, electronics, manufacturing, education, wholesale, defence, and aerospace industries.
Anticipate London Accommodation
Procure suitable accommodation for Anticipate London before all the good deals are taken with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings adjacent to ExCeL London and gain valuable access to public transport. We can advise you on the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One means of travelling to your hotel is to have a rentable car expect you at the aerodrome. Alternatively, you can schedule a two-way airport transfer.
Event information might be outdated because of the coronavirus pandemic. More information is available from the organiser.
Past Iterations
Anticipate London 2022
Anticipate London 2022 once again took place in the halls of ExCeL London. The event was one of five coinciding events, among whom was also the Safety & Health Expo. The exposition which marked the global security industry’s restart occurred between the 17th and 19th of May 2022. The edition received over 20 000 trade visitants, over 60 lectors, and more than 600 exhibiting firms from around 43 countries.
Anticipate London 2023
Anticipate London 2023 and Safety & Health Expo 2023 occurred within ExCeL London as live trade expositions between the 16th and 18th of May 2023. The events received more than 600 exhibiting firms, over 60 lecturers, and more than 23 000 visitants.
Anticipate London 2024
Anticipate London 2024 occurred as a live trade expo between the 2nd and 4th of December 2024 in ExCeL London. It featured over 200 lecturers, more than 290 exhibiting firms, and over 8 000 asset management professionals and building owners among its attendants. It also featured 31% of the attending being C-Suite executives and directors, as well as 40% commercial property solution purchasers. 110 nations attended the event.
45+
represented countries
27,000+
visitors
43,000+
generated leads
1800+
meetings
Our visitors for the event


It was very nice. We enjoyed our stay at the hotel. The food was great. The rooms were very clean. The hotel was nice. The town was nice. Everything was great. Thank you very much.

Everything was perfect. The hotel was very nice, clean and good services. Excellent breakfast and very close to the fair, with easy approach. The organization of trip was also excellent and with full details. We faced no problem at all. Thank you for everything.

Hi Megan,
Everything was going as planned, the service was excellent.
I will be attending the "Koln Kind und Jugend" and "Nuremberg Spielwaremesse" next year. If you have something that matches, please send it my way.
Thank you and best regards,
Tony Shih
Kind + Jugend 2023

Hi Michelle,
Everything was fine. You were great 😊
Anuga 2023

It's a budget hotel do not expect much, they provide clean room but small room size. The hotel not far from Messe Duesseldorf by car but if you want to take public transport between the hotel and Messe Duesseldorf it's not convenient. But if you prepare to take taxi so it's not far from the place about 15 minutes

Original Hôtel and very nice.

The hotel was in the right location. We moved by train and metro to come to Milan and then reach the CPHI. What I asked is what I got. Perfect! The hotel was nice, comfortable rooms, good breakfast!

Hi Christine,
Thanks for everything, sorry for the confusion. I still own you a feedback from Hamburg. The Apartment Hotel - The location was not that bad, considering you are going there for the SMM show not for holiday. I had a subway station 10-12 min walk distance which was very useful , 3.20 Euro /day I was going back and forward from the exhibition center. - At the Hotel .base floor, they have a small restaurant and bar, but near the hotel at a 15m min range walk, you can find something to eat like, Pizza`s, McDonalds, Chinese Restaurant, Turkish Restaurant, German beer house with brezzels and sausages, etc - The room was a decent one, you can feel is an old Hotel by the building construction and the furniture vintage alike that gives you the impression of the `90`s, but they were clean, and looking good. - The room cleaning was ok, and also the guys from the front desk were quite polite and helpful. - Breakfast area was large which I like it the most, you did not feel crowded having many tables where to sit. The diversity was ok, nothing special, but looking clean and lots of personnel available for the coffer, table cleaning/arranging, etc - The down points are that rooms do not have A/C , the single room, has two small beds with separate mattresses put together, so if you want to roll over you will have a gap in the middle, so anyway you will use only one single bed. They say that the tap water is drinkable in Germany , but a hotel that respects its status, should offer complementary water bottle every day for the ones who prefer to stay safe, there wa sonly one 1L bottle at the first day and that`s it, I mean it costs 1Euro , you can add it to the room costs. The bathroom was only with liquid soap, no shower gel or shampoo. This is the most honest feedback you will get…
Best regards

We are recommending theTravel2Fair to reduce the fair stress. Also, Mr. George assisted us from the beginning of the project to the end. We reached them anytime that we needed.

You’re the best! Thankyou 😊
Anuga 2023

Dear Tom,
Thanks for your e-mail. I would have contacted you in any case to thank you for finding the hotel. The Grand Hotel Mussmann was excellent in every respect. The location was convenient for the tram and the bedrooms were quiet, even with the window left open at night. The rooms were spacious, spotlessly clean, light, and tastefully decorated. For me, the combination of tiled and wooden floors was a bonus, much preferred to carpets. There was a conveniently-placed large desk on which to work by the window and WI-FI available free of charge. The breakfast was very good and the staff friendly and helpful. Marks – 10 out of 10! We would like to stay in this hotel the next time we attend the Hannover Show in April 2017; (we exhibit there on alternate years). Many thanks to you for finding just the right hotel for us. I would recommend your service to others without hesitation.
Kind regards,
Janet Dixon

Very happy with hotel. Nice and clean, friendly and help full staff, breakfast very nice, room nice, clean and spacious. Will definitely re-book for my next business visit to Nurnberg.

It was very nice. We enjoyed our stay at the hotel. The food was great. The rooms were very clean. The hotel was nice. The town was nice. Everything was great. Thank you very much.

Everything was perfect. The hotel was very nice, clean and good services. Excellent breakfast and very close to the fair, with easy approach. The organization of trip was also excellent and with full details. We faced no problem at all. Thank you for everything.

Hi Megan,
Everything was going as planned, the service was excellent.
I will be attending the "Koln Kind und Jugend" and "Nuremberg Spielwaremesse" next year. If you have something that matches, please send it my way.
Thank you and best regards,
Tony Shih
Kind + Jugend 2023

Hi Michelle,
Everything was fine. You were great 😊
Anuga 2023

It's a budget hotel do not expect much, they provide clean room but small room size. The hotel not far from Messe Duesseldorf by car but if you want to take public transport between the hotel and Messe Duesseldorf it's not convenient. But if you prepare to take taxi so it's not far from the place about 15 minutes

Original Hôtel and very nice.

The hotel was in the right location. We moved by train and metro to come to Milan and then reach the CPHI. What I asked is what I got. Perfect! The hotel was nice, comfortable rooms, good breakfast!

Hi Christine,
Thanks for everything, sorry for the confusion. I still own you a feedback from Hamburg. The Apartment Hotel - The location was not that bad, considering you are going there for the SMM show not for holiday. I had a subway station 10-12 min walk distance which was very useful , 3.20 Euro /day I was going back and forward from the exhibition center. - At the Hotel .base floor, they have a small restaurant and bar, but near the hotel at a 15m min range walk, you can find something to eat like, Pizza`s, McDonalds, Chinese Restaurant, Turkish Restaurant, German beer house with brezzels and sausages, etc - The room was a decent one, you can feel is an old Hotel by the building construction and the furniture vintage alike that gives you the impression of the `90`s, but they were clean, and looking good. - The room cleaning was ok, and also the guys from the front desk were quite polite and helpful. - Breakfast area was large which I like it the most, you did not feel crowded having many tables where to sit. The diversity was ok, nothing special, but looking clean and lots of personnel available for the coffer, table cleaning/arranging, etc - The down points are that rooms do not have A/C , the single room, has two small beds with separate mattresses put together, so if you want to roll over you will have a gap in the middle, so anyway you will use only one single bed. They say that the tap water is drinkable in Germany , but a hotel that respects its status, should offer complementary water bottle every day for the ones who prefer to stay safe, there wa sonly one 1L bottle at the first day and that`s it, I mean it costs 1Euro , you can add it to the room costs. The bathroom was only with liquid soap, no shower gel or shampoo. This is the most honest feedback you will get…
Best regards

We are recommending theTravel2Fair to reduce the fair stress. Also, Mr. George assisted us from the beginning of the project to the end. We reached them anytime that we needed.

You’re the best! Thankyou 😊
Anuga 2023

Dear Tom,
Thanks for your e-mail. I would have contacted you in any case to thank you for finding the hotel. The Grand Hotel Mussmann was excellent in every respect. The location was convenient for the tram and the bedrooms were quiet, even with the window left open at night. The rooms were spacious, spotlessly clean, light, and tastefully decorated. For me, the combination of tiled and wooden floors was a bonus, much preferred to carpets. There was a conveniently-placed large desk on which to work by the window and WI-FI available free of charge. The breakfast was very good and the staff friendly and helpful. Marks – 10 out of 10! We would like to stay in this hotel the next time we attend the Hannover Show in April 2017; (we exhibit there on alternate years). Many thanks to you for finding just the right hotel for us. I would recommend your service to others without hesitation.
Kind regards,
Janet Dixon
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