( 2 December 2024 - 4 December 2024 )
Location: UK, London
Industry: Security Defense Safety
Organizer: UBM

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About the event


Anticipate London 2024 will occur between the 2nd and 4th of December 2024. The event will be face-to-face and will occur in ExCeL London.


Anticipate London (IFSEC, IFSEC London) is one of the main events for the global security industry. It is a trade show that allows visitors to conduct business with the whole supply chain. It is furthermore the location where such professionals can discover innovations (66% attend to explore the latest novel solutions). The event also provides ample opportunities for testing new products and networking. Anticipate London is an annual event. It occurs in ExCeL London, one of London’s leading venues.

Anticipate London is a trade show that attracts attendants such as manufacturing businesses, distribution service providers, consolidators, and end-users. It furthermore features installers, consultants, CEOs, and general managers. Attendees often include directors, technical advisors, and heads of security. Anticipate London attracts cyber threat intelligence, physical security and regulatory affairs specialists. 

Anticipate London is a high-attendance and high-profile event. One edition, for example, featured over 600 exhibitor firms and over 33 000 visitants. The edition generated over 43 000 leads and included over 1 800 meetings. Safety and security industry members from around 120 countries visit the fair. The leading countries include South Korea, the United States, the Federative Republic of Brazil, the French Republic, and the Commonwealth of Australia.

About Anticipate London

Anticipate London is a pre-eminent trade exhibition that can help achieve business goals such as increasing brand exposure. This is due to its extensive support programme. This includes a comprehensive exhibition where exhibitioners display their up-to-the-minute products. The exposition attracts diverse visitors who gather to conduct new purchases. Products available at the expo include fire protection, cybersecurity, access control and others.

The support programme of Anticipate London furthermore features events that promote learning. This includes various Security Theatre stages. Attendees can learn about technological innovations at the Stages. The Government Pavilion, for example, focuses on the latest changes in legislative regulations. The Future of Security Theatre is a similar feature. It is the stage where security professionals can learn about technological innovations. This allows them to gain information that can help them create new solutions. The Converged Security Centre is also an event and location worth visiting. It is the meeting location for physical and cybersecurity professionals. The event provides the two professional types with new solutions that promote working together as a group. This includes means of using hardware and software systems to detect real-time physical threats.

Anticipate London’s support programme includes many trial and test product zones. These permit attendees to examine a product before purchasing. This includes, for example, the LPCB Attack Testing Zone. It is where live demonstrations of security products take place. The presentations often include rigorous tests. The tests help in showcasing the effectiveness, durability, and resistance of various products. These can include, for example, showing the reaction time of a fire detector. The trade show additionally includes various competitions that can help in gaining recognition. For example, the fair frequently features the Engineers of Tomorrow. During the sub-event, professionals can compete in a real-time installation challenge. This can include wiring an electrical installation or disabling one. Judges choose the winners based on reaction time, knowledge, and innovation/creative skill. This allows start-ups or aspiring professionals to gain recognition.

The exhibitors and visitors of the fair feature many international companies, such as:

  • Axis;
  • Texecom;
  • Hanwha Techwin;
  • Hikvision;
  • IDIS;
  • Dahua;
  • AnyVision;
  • Avigilon;
  • Lucasfilm Ltd;
  • Burberry;
  • Adidas;
  • Sony;
  • Rolex;
  • Tiffany and Co;
  • Unilever;
  • BMW;
  • British Airways;
  • McDonald’s;
  • Advancis;
  • Ajax Systems;
  • Alcatel-Lucent;
  • Apple Sound;
  • Asis International;
  • Baldwin Boxall;
  • Duracell;
  • E.ON;
  • Motorola Solutions;
  • Robert Bosch;
  • Samsung Electronics;
  • Amazon;
  • Mastercard;
  • Sainsbury’s.

Anticipate London attracts representatives from the safety, security, retail, services, installation, construction, IT, electronics, manufacturing, education, wholesale, defence, and aerospace industries.

Anticipate London Accommodation

Procure suitable accommodation for Anticipate London before all the good deals are taken with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings adjacent to ExCeL London and gain valuable access to public transport. We can advise you on the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One means of travelling to your hotel is to have a rentable car expect you at the aerodrome. Alternatively, you can schedule a two-way airport transfer.

Event information might be outdated because of the coronavirus pandemic. More information is available from the organiser.

Past Iterations

Anticipate London 2022

Anticipate London 2022 once again took place in the halls of ExCeL London. The event was one of five coinciding events, among whom was also the Safety & Health Expo. The exposition which marked the global security industry’s restart occurred between the 17th and 19th of May 2022. The edition received over 20 000 trade visitants, over 60 lectors, and more than 600 exhibiting firms from around 43 countries.

Anticipate London 2023

Anticipate London 2023 and Safety & Health Expo 2023 occurred within ExCeL London as live trade expositions between the 16th and 18th of May 2023. The events received more than 600 exhibiting firms, over 60 lecturers, and more than 23 000 visitants. 


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