ProWein

Update

ProWein 2026 will occur as a face-to-face exhibition between the 15th and 17th of March 2026, in Messe Düsseldorf.

Preface

Founded in 1994, ProWein is one of the wine and spirits industry's most pivotal trade exhibitions. This is due to the fair serving as the main stage for the latest trends and innovations. It is also the fundamental procurance platform for the industries in attendance. This includes the latest vintages and food pairings. ProWein is a yearly trade show and most often takes place in March. Its hosting location is Messe Düsseldorf. ProWein Düsseldorf receives a variety of professionals. These include hoteliers, event organisers and chefs. It also attracts the owners of restaurants and drinking establishments. Such establishments vary from bars and pubs to beer halls and gardens. Attending professionals likewise include sommeliers, bakers, food store managers, and event specialists. Specialists from the import/export industry additionally visit ProWein. ProWein Düsseldorf is a high-profile event that frequently receives over 68 000 attendees. For instance, one iteration featured 6 900 exhibiting firms and 61 500 visitants. 80% of the attending are executives. ProWein receives trade delegates from 142 countries, including Italy, the Republic of South Africa, the Federative Republic of Brazil, the United States, Australia, and Japan.

About ProWein in Düsseldorf

ProWein features a detailed support programme with leading sub-events such as the comprehensive exhibition. It often includes different product stages for specific wares, such as the Organic World, the Champagne Lounge, and the Packaging & Design area. Other showstoppers include the ProWein Forum, the Annual Press Conference of Comite Champagne and the ProWein Trend Hour. They also feature various sampling areas, such as the Mundus Vini Tasting Area. Participants should also look forward to the ProWein goes City and the Destination WSET Level 4 Diploma in Wines. The “Boost your career with WSET education,” and the Press Lunch are also must-attend showstoppers. This likewise applies to the “Consumer Trend Wine Brands: Analyses & News”, the #SunnyLunch by AD’OCC, the “same but different”, and the “COCKTAIL CLASSICS — UPSIDE DOWN”.

The leading exhibitors of the fair include:

The attending industries include spirits and wine, beverages, importation & exportation, retail, wholesale, viticulture and HoReCa.

ProWein Düsseldorf Accommodation

Procure suitable accommodation for ProWein before all the good deals are taken with Travel 2 Fairs Ltd. All that is necessary is to inform us about how many rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd handles the rest. Secure accommodations next to Messe Dusseldorf and obtain invaluable access to public transportation. We can inform you of the top-quality paths to the venue. Besides affordable accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.

Event information may need to be updated because of the coronavirus pandemic. More information is available from the organiser.

Past Iterations

ProWein 2019

ProWein 2019 marked the 25th anniversary of the trade fair. It received over 60 000 visitors from the retail, catering, and hospitality industries. The fair’s edition included two specialised presentation zones. One displayed the wares of 100 craft alcoholic drink providers whilst the second showcased organic wines.

ProWein 2022

ProWein 2022 commemorated the triumphant resumption of the trade fair after a hiatus enforced by Covid-19. The edition took place as a live event amidst the absence of coronavirus safety measures at Messe Düsseldorf. The venue did not feature such precautions due to Germany lifting its national pandemic limitations in April 2022. The event received more than 38 000 visitants from 145 countries. It also featured 5 700 exhibitor firms from 62 nations.

ProWein 2023

ProWein 2023 continued the productive trend initiated by the 2022 restart iteration. It occurred between the 19th and 21st of March 2023 and received 49 000 visitants from 141 nations. This signified a 28% increase in the attendance rate compared to the 2022 rendition. Additionally, the event featured around 6 000 exhibiting firms from more than 60 countries. 86% of the group travelled from abroad.

ProWein 2024

ProWein 2024 occurred as a live trade exposition between the 10th and 12th of March 2024. It featured more than 5 300 exhibiting firms from around 70 nations and approximately 47 000 visitants from 135 countries. The iteration represented the 30th anniversary of the event.

ProWein 2025

Salon ProWein 2025 occurred as a live trade expo between the 16th and 18th of March 2025. It featured the wares of around 4 200 exhibiting firms from 65 nations (including approximately 500 spirits industrial exhibitants from 53 countries). They were overviewed by more than 42 000 visitants from 128 sovereign states. Around 40% of the lead purchasers were from Germany and 60% of the visitors were high value investors.  

ProWein 2026

Messe ProWein 2026 was a live trade expo hosted between the 15th and 17th of March 2026. It featured more than 4 000 exhibiting firms from over 60 nations.