All went good. Thanks :-)
About the event
MIDO 2024 will occur between the 3rd and 5th of February 2024. The format of the event is in-person. Rho Fiera Milano will not feature coronavirus safeguards. This is due to the removal of the country's pandemic restrictions.
MIDO (MIDO Milan) is a premier Italian and European eyewear event, founded in 1970. It displays the most up-to-date design trends and optometry solutions. The fair occurs in the Fiera Milano. MIDO tends to attract around 60 000 attendants. For instance, one edition received 1 305 exhibitor firms and 58 000 visitants. Attendants represent countries such as the USA, Japan, and Italy. Often participants are superior decision-makers such as CEOs, heads of departments, or manufacturers. Suppliers also visit the fair, with many having the option to conduct significant business decisions.
About MIDO Milan
MIDO features a detailed event programme that includes eight exhibition areas. The first exhibition area is the Fashion District. It is the area where visitors can examine the newest eyewear collections. Another exhibition area of interest is the MORE! It is a showcase zone where visitors can study revolutionary and new eyewear projects. Similar in intent is the Design Lab, which shows the most avant-garde collections. It is, furthermore, the zone where visitors can see the latest trends as implemented ideas. A dedicated space within the Design Lab is the Lab Academy. This is where a selected group of innovative companies show their collections.
The Lens Pavilion showcases ophthalmic lenses, including the latest technological innovations. It is also the location of the Otticlub, a dedicated meeting space for expanding professional knowledge. This is due to the Club presenting symposia, courses, and panels. The topics focus on the vision and optical sectors and include the latest developments. Another exhibition zone of interest is the FaiR East. This is where Asian manufacturers show their latest collections and innovations. This allows such companies to both expand their business and gain recognition.
Visitors should also not overlook visiting the Tech zone. The location shows the latest developments in manufacturing eyewear. These include machines, ingredients, and component parts used to manufacture frames or lenses. Attendees should likewise not disregard visiting the Press Village. The Village is where lead sector publication agencies gather. Such include journalists, editors, photographers, and others searching for information and news. This allows enterprises to raise brand name awareness and gain recognition for innovations. The fair also includes two pivotal award ceremonies. The first is the Bestore Award, a special award given to optical stores that have won in one of three categories. The other award ceremony of interest is the Stand-Up for Green Award. This is a prize awarded to the most nature-conscious exhibitors.
Among the leading brands and companies to attend as exhibitors are:
The MIDO is a leading event for the eyewear, medicine technology, ophthalmic optics, health, and fashion sectors.
MIDO Milan Accommodation
Procure suitable accommodation for MIDO with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings next to Fiera Milano Rho and gain valuable access to public transport. We can advise you on the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.
Event information might be outdated because of the coronavirus pandemic. More information is available from the organiser.
MIDO 2022 occurred as a hybrid trade fair at Fiera Milano Rho. It was held between the 30th of April and the 2nd of May 2022. The venue featured coronavirus safeguards such as social distancing and mandatory face masks. MIDO Milan 2022 featured 22 000 visitants from over 50 countries and more than 660 exhibitor firms from 45 nations.
MIDO 2023 occurred as a live trade exhibition at Fiera Milano Rho between the 4th and 6th of February, 2023. The venue did not feature coronavirus safeguards. This is because of the lifting of the country’s pandemic restrictions. The iteration was attended by 35 000 attendees, with 80% travelling from Europe, more than 1 000 exhibitor firms (72% from abroad) and over 380 media representatives.
Our visitors for the event
Dear Michelle, Thank you very much for your assistance in arranging the accommodation. Just returned from Berlin and everything went well. Nice and clean hotel with good location near central station. Thank you once again!
All went okay and the hotel was good.
Aqua Nor 2023
Thanks for reaching me out. Tom Parker was very helpful and patient as we did so many changes due to the pandemic situation not so easy to manage.
For the future we would prefer to include the breakfast in the negotiation with the hotel.
I will leave my feedback in the link you provided soon.
Thank you for your email. Our trip to Interpack was successful and we enjoyed our staying in Doria hotel. Especially we appreciated its great location and hospitality.
There is no fair next year but we will keep in mind this hotel for our eventual future trips.
Federico Gamba and Olga Stebeleva
Dear Mark, Sorry to reply this late! I have just got back to Taiwan after this long business trip – the K was very successful and thank you for asking. I would love to take a while to give you mine, and my Teammates’ feedback about the accommodation. Overall impression: Very good value for money! Pros: 1. Great location – it took 2 minutes to walk to the metro station and then 20 more minutes on the train to get to the fair. 2. Lots of restaurants and shops around – very convenient! 3. Rooms were big and clean, and we had plenty of space for our suitcases. 4. Comfortable beds, central heating and big bathrooms. 5. We will definitely consider it for the next K! it fulfilled most of our requirements! Having said all that I know you would like to know about the cons. I do not try to attack you, as you don’t run the hotel, but for your reference and future customers you should be aware of the down side of the hotel; 1. There was no internet connection in the rooms – I think it was the biggest problem for us, as we had to receive emails and work in the lobby – the only place with the internet connection. You must know that the lobby was in a different building across the street! So this was not what I had in mind when ordering the rooms – Wi-Fi connection in the room is the most important thing when searching hotels for myself and my Team. The lobby was also a bar and a restaurant at the same time so it was inconvenient for us and other patrons to work there. The staff of the hotel did nothing upon my request to fix the connection in at least some of our rooms. 2. Great location – unfortunately it comes with a price – the area was busy and loud every night and for the whole night, the windows didn’t block all of the noise of breaking glass and drunken singing. As I said at the beginning it was good value for money, and we would still chose this one! Knowing it was loud and there was no internet would not stop us from ordering it, but it would give us heads up and chance to mentally prepare. I hope my feedback was helpful and you will communicate with the hotel the need for Wi-Fi.
Thank you! Best Regards, Emma TRACZ Regional Manager
Thanks for your effort to help us arranging our exhibition hotel, and we appreciate it. Everything went smoothly and successfully.
Everything went fine with the hotel and our trip. We are happy with the job from Megan.
However i havent heard from my colleagues about the hotel but i believe they liked it.
CPhI Worldwide 2023
Hotel was good and all went okay with my trip.
Facilities were clean and staff was friendly.
Only issue was that its my first time in Munich and it was confusing for me to get to the hotel but that wont be the issue next year.
Everything went well at the Campanile Geneve Ferney Voltaire.
All went well. Very nice hotel and no troubles at the check-in, even though we came late at night.
Best regards / Med venlig hilsen
Leonardo Hotel Berlin was a very good choice.
Thanks for your help!