Dear Anna, The Hotel Monte Christo - Koln was great ! Flights was all ok. Hotel Very clean and neat. Hot inside as much as you wish. Very nice hosting service ! The Hotel receptionist man, Swen was very very nice to me, more than helpful and was a real pleasure to deal with him. Alexandra, his colleague also she was very nice, even tough I only deal with her for several hours, before I left the hotel , back to Romania. I know I might not have been so easy to deal person at times, but you was patient to me. I appreciate all your efforts to find the best deal based upon my requests. Thank you again for all your support ! Have a great day !

MIDO 2026

Book hotels online for MIDO 2026
Book nowAbout the event
Update
MIDO 2026 will occur between the 31st of January and 2nd of February 2026. The format of the event is in-person at the Rho Fiera Milano.
Preface
MIDO (MIDO Milan) is a premier Italian and European eyewear event, founded in 1970. It displays the most up-to-date design trends and optometry solutions. The fair occurs in the Fiera Milano. MIDO tends to attract around 60 000 attendants. For instance, one edition received 1 305 exhibitor firms and 58 000 visitants. Attendants represent countries such as the USA, Japan, and Italy. Often participants are superior decision-makers such as CEOs, heads of departments, or manufacturers. Suppliers also visit the fair, with many having the option to conduct significant business decisions.
About MIDO Milan
MIDO features a detailed event programme that includes eight exhibition areas. The first exhibition area is the Fashion District. It is the area where visitors can examine the newest eyewear collections. Another exhibition area of interest is the MORE! It is a showcase zone where visitors can study revolutionary and new eyewear projects. Similar in intent is the Design Lab, which shows the most avant-garde collections. It is, furthermore, the zone where visitors can see the latest trends as implemented ideas. A dedicated space within the Design Lab is the Lab Academy. This is where a selected group of innovative companies show their collections.
The Lens Pavilion showcases ophthalmic lenses, including the latest technological innovations. It is also the location of the Otticlub, a dedicated meeting space for expanding professional knowledge. This is due to the Club presenting symposia, courses, and panels. The topics focus on the vision and optical sectors and include the latest developments. Another exhibition zone of interest is the FaiR East. This is where Asian manufacturers show their latest collections and innovations. This allows such companies to both expand their business and gain recognition.
Visitors should also not overlook visiting the Tech zone. The location shows the latest developments in manufacturing eyewear. These include machines, ingredients, and component parts used to manufacture frames or lenses. Attendees should likewise not disregard visiting the Press Village. The Village is where lead sector publication agencies gather. Such include journalists, editors, photographers, and others searching for information and news. This allows enterprises to raise brand name awareness and gain recognition for innovations. The fair also includes two pivotal award ceremonies. The first is the Bestore Award, a special award given to optical stores that have won in one of three categories. The other award ceremony of interest is the Stand-Up for Green Award. This is a prize awarded to the most nature-conscious exhibitors.
Among the leading brands and companies to attend as exhibitors are:
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The MIDO is a leading event for the eyewear, medicine technology, ophthalmic optics, health, and fashion sectors.
MIDO Milan Accommodation
Procure suitable accommodation for MIDO with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings next to Fiera Milano Rho and gain valuable access to public transport. We can advise you on the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.
Event information might be outdated because of the coronavirus pandemic. More information is available from the organiser.
Past Iterations
MIDO 2022
MIDO 2022 occurred as a hybrid trade fair at Fiera Milano Rho. It was held between the 30th of April and the 2nd of May 2022. The venue featured coronavirus safeguards such as social distancing and mandatory face masks. MIDO Milan 2022 featured 22 000 visitants from over 50 countries and more than 660 exhibitor firms from 45 nations.
MIDO 2023
MIDO 2023 occurred as a live trade exhibition at Fiera Milano Rho between the 4th and 6th of February, 2023. The venue did not feature coronavirus safeguards. This is because of the lifting of the country’s pandemic restrictions. The iteration was attended by 35 000 attendees, with 80% travelling from Europe, more than 1 000 exhibitor firms (72% from abroad) and over 380 media representatives.
MIDO 2024
MIDO 2024 was a live trade exposition hosted in Fiera Milano Rho between the 3rd and 5th of February 2024. The event featured over 1 200 exhibiting firms from 50 nations, more than 40 000 visitants from 160 countries and around 400 media specialists. This represented a 25% increase in exhibitor attendance and 11% increase in visitor participation, respectively. The event's socal media generated more than 2 000 000 impressions.
MIDO 2025
Fiera MIDO 2025 was a live trade expo hosted in Fiera Milano Rho between the 8th and 10th of February 2025. The event presented the wares of more than 1 200 exhibiting firms from over 50 nations, with 930 from abroad. They were overviewed by over 42 000 visitants from 168 countries and an excess of 500 media specialists.
58,000
visitors
1500
exhibitors
8
exhibition areas
Our visitors for the event


Dear Tom,
This was for A+A 2023. Your customer service is very good. Fast, nice and polite. But the price per night seems quite high...

Dear Tracy,
Thanks a lot for the follow up.
All went well at the Renaissance. I did not attend myself but my crew did not report any incident.
Take care
IMCAS - 2024

Dear Tom,
Many thanks for your e-mail.
Everything was ok with Paris Porte De Versailles Expo, thanks!
Thanks and best regards
Genny
Pharmapack Europe - 2024

Hello George,
Thank you for your follow up call.
Am glad to note that they were all pleased with both hotels. They said the hotels were clean and service was good. They particularly liked the location and the restaurant of Hotel XII Apostel Albergo. The only downside they mentioned to me is the weak wi-fi connection. But overall they were much satisfied.
ANUGA 2023

Dear Megan,
We would like to thank you and your colleagues for assisting us with the hotel booking for Energiesparmesse 2024 in Wels/Austria. We mostly appreciated your superb communication making this part of our event preparation effortless and stress-free.
Kind regards, Katja Marketing Coordinator

Good day Tom,
Yes, we have checked out of the H4 Hotel Hannover Messe and we have already successfully returned home! Now there is a lot of work to do with the contact we gained during LIGNA.
As for the hotel, everything was great! Rooms were very clean, beds were soft! We really liked the pool and sauna which was available for the guests - it was a great relaxation after a long day at the exhibition! The only minor issue we ran into was during the check-in. For some reason our bookings was marked as to stay in rooms with one double bed. Thankfully upon our arrival the hotel was not full and employees of the hotel were quick to resolve the mishap with the beds!
Thank You for the great service and we will for sure keep in touch for LIGNA 2021!

Pleasant hotel, well located, close to transport.
The reservation with Travel to Fairs went well, good follow-up and good responsiveness.
The hotel did have an updated guest list.
CPhI Worldwide 2023

Working with Michelle from Travel to Fairs is pure pleasure. We had the opportunity to cooperate on several trips to the fair and all the hotels in which we had reservations met our expectations. We feel well taken care of and we will definitely use their services in the future.

IN GENERAL, MY COLLEAGUES WERE HAPPY OF THE MOTEL PLUS BERLIN AND DIDN'T HAVE ANY BIG TROUBLE.

Good morning,
our team spent one week in Hotel Manin in Milan for Eicma 2015. Service, rooms, assistance really outstanding. Many compliment to Go Fair to meet our several request always on time - great organization and staff. Hotel Manin and Go fair will be the reference for next year.
Thank you!

Dear Tom,
I hope you’re doing well!
The Nuremberg Toy Fair / Spielwarenmesse 2025 went very well, and everything worked perfectly. Thank you for your support in organizing our trip!
We would appreciate receiving offers for the next edition of the fair.
Please provide offers for the same hotel as this year, as well as alternative options in the surrounding area within a similar price range.
Looking forward to your offers!
Best regards,
Sebastian
Nuremberg Toy Fair / Spielwarenmesse - 2025
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