"Hi Tracy, how are you
This is Martin from Rwanda,
You assisted my stay in Paris during SIAL,
It was productive and I liked it,
I look forward to work with you again, and maybe even getting the chance to meet you in person"
About the event
Update
MIDO 2025 will occur between the 8th and 10th of February 2025. The format of the event is in-person at the Rho Fiera Milano.
Preface
MIDO (MIDO Milan) is a premier Italian and European eyewear event, founded in 1970. It displays the most up-to-date design trends and optometry solutions. The fair occurs in the Fiera Milano. MIDO tends to attract around 60 000 attendants. For instance, one edition received 1 305 exhibitor firms and 58 000 visitants. Attendants represent countries such as the USA, Japan, and Italy. Often participants are superior decision-makers such as CEOs, heads of departments, or manufacturers. Suppliers also visit the fair, with many having the option to conduct significant business decisions.
About MIDO Milan
MIDO features a detailed event programme that includes eight exhibition areas. The first exhibition area is the Fashion District. It is the area where visitors can examine the newest eyewear collections. Another exhibition area of interest is the MORE! It is a showcase zone where visitors can study revolutionary and new eyewear projects. Similar in intent is the Design Lab, which shows the most avant-garde collections. It is, furthermore, the zone where visitors can see the latest trends as implemented ideas. A dedicated space within the Design Lab is the Lab Academy. This is where a selected group of innovative companies show their collections.
The Lens Pavilion showcases ophthalmic lenses, including the latest technological innovations. It is also the location of the Otticlub, a dedicated meeting space for expanding professional knowledge. This is due to the Club presenting symposia, courses, and panels. The topics focus on the vision and optical sectors and include the latest developments. Another exhibition zone of interest is the FaiR East. This is where Asian manufacturers show their latest collections and innovations. This allows such companies to both expand their business and gain recognition.
Visitors should also not overlook visiting the Tech zone. The location shows the latest developments in manufacturing eyewear. These include machines, ingredients, and component parts used to manufacture frames or lenses. Attendees should likewise not disregard visiting the Press Village. The Village is where lead sector publication agencies gather. Such include journalists, editors, photographers, and others searching for information and news. This allows enterprises to raise brand name awareness and gain recognition for innovations. The fair also includes two pivotal award ceremonies. The first is the Bestore Award, a special award given to optical stores that have won in one of three categories. The other award ceremony of interest is the Stand-Up for Green Award. This is a prize awarded to the most nature-conscious exhibitors.
Among the leading brands and companies to attend as exhibitors are:
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The MIDO is a leading event for the eyewear, medicine technology, ophthalmic optics, health, and fashion sectors.
MIDO Milan Accommodation
Procure suitable accommodation for MIDO with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings next to Fiera Milano Rho and gain valuable access to public transport. We can advise you on the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.
Event information might be outdated because of the coronavirus pandemic. More information is available from the organiser.
Past Iterations
MIDO 2022
MIDO 2022 occurred as a hybrid trade fair at Fiera Milano Rho. It was held between the 30th of April and the 2nd of May 2022. The venue featured coronavirus safeguards such as social distancing and mandatory face masks. MIDO Milan 2022 featured 22 000 visitants from over 50 countries and more than 660 exhibitor firms from 45 nations.
MIDO 2023
MIDO 2023 occurred as a live trade exhibition at Fiera Milano Rho between the 4th and 6th of February, 2023. The venue did not feature coronavirus safeguards. This is because of the lifting of the country’s pandemic restrictions. The iteration was attended by 35 000 attendees, with 80% travelling from Europe, more than 1 000 exhibitor firms (72% from abroad) and over 380 media representatives.
MIDO 2024
MIDO 2024 was a live trade exposition hosted in Fiera Milano Rho between the 3rd and 5th of February 2024. The event featured over 1 200 exhibiting firms from 50 nations, more than 40 000 visitants from 160 countries and around 400 media specialists. This represented a 25% increase in exhibitor attendance and 11% increase in visitor participation, respectively. The event's socal media generated more than 2 000 000 impressions.
58,000
visitors
1500
exhibitors
8
exhibition areas
Our visitors for the event


Very pleased with your service..

Dear Tom,
We had a good stay. The hotel is clean and people are friendly and helpful but it is really very old fashioned! The furniture and decoration 1970, could become very fancy again in a few years maybe? I recommend to take your own body wash etc with you while theirs isn't good quality. Breakfast is very correct Have a nice day and I will certainly contact you again for a next fair.
Best regards
Martine Achy

Dear George,
Thank you for the assistance!
We were very satisfied with the location and the service.
Thank you!

Ben and his colleagues have been of great help. It took us time to finalise our request and Ben kept in touch regularly without "dropping out" which was very helpful. It was sometimes difficult to find the time to focus on the booking for EUROTIER in the middle of short term priorities. Ben was brilliant at keeping me on the ball. Ben and his colleagues made things easy and were always helpful in their feedback and advice. The house found house 7027 was a very good solution. The landlord was really helpful and the house was very comfortable. Thank you very much for your service.

Hi George,
the hotel was ok and the position just perfect!
Eric
Ambiente Germany - 2024

Hello Megan,
Everything went well at Clarion Collection Hotel Folketeateret. Thank you !

Great Service!! Thank you very much!!

Τhank you dear Megan for the super-fast actions!
Everything was fine! Milan suites is a very nice hotel!
Unfortunately, as you know, I gave my place to other colleague, and I stayed to another hotel, but the feedback I have got from my manager and colleagues was great!
Thank you so much for your support and looking forward to work with you again for our next booking in Frankfurt!
Best regards,
Alexandra Choleva
CPhI Worldwide - 2024

Thank you Megan – your assistance and patients throughout this process are commendable
Keep Safe & Healthy,
Danny

Hi Megan,
I hope you are fine.
First of all thanks for your cooperation during this CPhI 2022, Wessinger hotel was a very confortable solution for my colleagues and me.
We would like to go ahead with you for CPhI 2023 in Barcelona, Can you please share with me a list with 4/5 hotels
Looking forward to receive your proposal,
thanks for your cooperation,
best regards,
Giorgio

Hi Brian,
I have spoken to two of the people who stayed at the hotel.
The both said it was clean, very convenient for ExCel and good value for money compared to other hotels in the area.
Kind regards
Kathy
Our Clients





