The service was excellent and nothing to complain about. I really appreciated the patience and kindness shown by Ms.Ellie from traveltofair who assisted me at any time.

MIDO 2026

Book hotels online for MIDO 2026
Book nowAbout the event
Update
MIDO 2026 will occur between the 31st of January and 2nd of February 2026. The format of the event is in-person at the Rho Fiera Milano.
Preface
MIDO (MIDO Milan) is a premier Italian and European eyewear event, founded in 1970. It displays the most up-to-date design trends and optometry solutions. The fair occurs in the Fiera Milano. MIDO tends to attract around 60 000 attendants. For instance, one edition received 1 305 exhibitor firms and 58 000 visitants. Attendants represent countries such as the USA, Japan, and Italy. Often participants are superior decision-makers such as CEOs, heads of departments, or manufacturers. Suppliers also visit the fair, with many having the option to conduct significant business decisions.
About MIDO Milan
MIDO features a detailed event programme that includes eight exhibition areas. The first exhibition area is the Fashion District. It is the area where visitors can examine the newest eyewear collections. Another exhibition area of interest is the MORE! It is a showcase zone where visitors can study revolutionary and new eyewear projects. Similar in intent is the Design Lab, which shows the most avant-garde collections. It is, furthermore, the zone where visitors can see the latest trends as implemented ideas. A dedicated space within the Design Lab is the Lab Academy. This is where a selected group of innovative companies show their collections.
The Lens Pavilion showcases ophthalmic lenses, including the latest technological innovations. It is also the location of the Otticlub, a dedicated meeting space for expanding professional knowledge. This is due to the Club presenting symposia, courses, and panels. The topics focus on the vision and optical sectors and include the latest developments. Another exhibition zone of interest is the FaiR East. This is where Asian manufacturers show their latest collections and innovations. This allows such companies to both expand their business and gain recognition.
Visitors should also not overlook visiting the Tech zone. The location shows the latest developments in manufacturing eyewear. These include machines, ingredients, and component parts used to manufacture frames or lenses. Attendees should likewise not disregard visiting the Press Village. The Village is where lead sector publication agencies gather. Such include journalists, editors, photographers, and others searching for information and news. This allows enterprises to raise brand name awareness and gain recognition for innovations. The fair also includes two pivotal award ceremonies. The first is the Bestore Award, a special award given to optical stores that have won in one of three categories. The other award ceremony of interest is the Stand-Up for Green Award. This is a prize awarded to the most nature-conscious exhibitors.
Among the leading brands and companies to attend as exhibitors are:
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The MIDO is a leading event for the eyewear, medicine technology, ophthalmic optics, health, and fashion sectors.
MIDO Milan Accommodation
Procure suitable accommodation for MIDO with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings next to Fiera Milano Rho and gain valuable access to public transport. We can advise you on the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.
Event information might be outdated because of the coronavirus pandemic. More information is available from the organiser.
Past Iterations
MIDO 2022
MIDO 2022 occurred as a hybrid trade fair at Fiera Milano Rho. It was held between the 30th of April and the 2nd of May 2022. The venue featured coronavirus safeguards such as social distancing and mandatory face masks. MIDO Milan 2022 featured 22 000 visitants from over 50 countries and more than 660 exhibitor firms from 45 nations.
MIDO 2023
MIDO 2023 occurred as a live trade exhibition at Fiera Milano Rho between the 4th and 6th of February, 2023. The venue did not feature coronavirus safeguards. This is because of the lifting of the country’s pandemic restrictions. The iteration was attended by 35 000 attendees, with 80% travelling from Europe, more than 1 000 exhibitor firms (72% from abroad) and over 380 media representatives.
MIDO 2024
MIDO 2024 was a live trade exposition hosted in Fiera Milano Rho between the 3rd and 5th of February 2024. The event featured over 1 200 exhibiting firms from 50 nations, more than 40 000 visitants from 160 countries and around 400 media specialists. This represented a 25% increase in exhibitor attendance and 11% increase in visitor participation, respectively. The event's socal media generated more than 2 000 000 impressions.
MIDO 2025
Fiera MIDO 2025 was a live trade expo hosted in Fiera Milano Rho between the 8th and 10th of February 2025. The event presented the wares of more than 1 200 exhibiting firms from over 50 nations, with 930 from abroad. They were overviewed by over 42 000 visitants from 168 countries and an excess of 500 media specialists.
58,000
visitors
1500
exhibitors
8
exhibition areas
Our visitors for the event


Our stay in this hotel was pleasant, we were well located in the city center and close to the public transportation to reach the fair venue. The help and support of Travel To Fair was excellent as usual, I am looking forward to work again with them for CPhI 2024. I.Carrara
CPhI Worldwide 2023

Dear Megan,
It's nice to hear from you. The stay was fine and all the coworkers enjoyed the Hotels (both the terrasses and Olympia)
Have a nice day,
Marta Iannuzzi
Boat Shows Coordinator

Hi Ben,
Everything went well and the staff liked the hotel. Yes I think we will consider it for next year. Thank you

Dear Ben,
I had great time during my stay in B&B Hotel Düsseldorf.
I will give you feedback later as regards Gulf food exhibition 2024.
Best regards
Anuga 2023

Hello Megan,
Thank you for your email. I've received only positive feedback about the hotel. Good experience overall!
I appreciate you taking the initiative for the FIE 2025 in Paris.
Merci, Thank you
JG
Fi Europe & Hi – 2024

Dear Megan,
Thank you, it went very well. Hotel was nice and I liked the location very much. Would have been nice with a chair and maybe a small desk in the room, but no biggie.
I will probably buy via our cruise network next time, I usually do, so not relevant.
Med venlig hilsen/best regards
Torsten Engsig

Hi Michelle
Thanks for the follow up on our ProWein 24 trip.
The Mercure served its purpose for us as we were only there a couple of nights - and didn't really spend too much time at the hotel.
We understood hotel was a bit further out (and this was reflected in the pricing) - only slight negative was length of time it took for a taxi to arrive. Would have hoped hotel had a contract with taxi firm to ensure guests don't have too long to wait once ordered. We learned from our initial mistake and ensured we had pre-ordered a taxi for return to airport.
Positives:
Helpful staff
Great humour from barman!
Clean, basic rooms
Negatives:
No safe in room
No iron in room
Length of time for taxis to arrive
Overall, Michelle made the booking process very simple and was a great help with my questions and area information - thank you!
Should we require accommodation for events going forward we'll be in touch.
Thanks
Lisa
ProWein 2024

Hello Tom,
The hotel in Barcelona was nice and your services were good!
CPhI Worldwide 2023

Hi George,
My colleagues and I really enjoyed our stay at art’otel cologne. The hotel is in a great location and has easy access to the Fair.
The rooms were very clean and comfortable and the service very friendly and helpful.
We will be back in 2 years for the next Anuga.
Thank you for your help and cooperation on this trip.
Anuga 2023

Dear George,
Thank you very much for that !
George is amazing, love working with him ! And you guys are doing a great job.
I gave a feedback as below
About Electronica 2026, yes, we can start thinking about it.
electronica - 2024

Great service, very supportive during the full process. Customer friendly and never tired to answer questions and make changes when necessary.
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