MIDO logo


(12 February 2022 - 14 February 2022 )
Location: Italy , Milan

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About the event

Influence trends in the eyewear industry and participate at MIDO – the international trade fair for eyewear fashion, optics, optometry and ophthalmology that’s always on a growth path. It’s not a surprise that Milan, Italy is the traditional host for this event as it’s the home of sophisticated taste and the people who can afford the best. Editions roll out every single year and visitors gain access to the bleeding edge generation of advancements, designs and solutions. If you are unsure about exhibiting, here are some of the main reasons exhibitors return:

  • MIDO makes it easy for buyers to find the right sellers. The show floor is segmented and it has everything – Fashion district, Lenses, Design Lab, Lab Academy, Tech, MORE!, Press Village and FAiR East;
  • There’s no better platform to gain visibility since attendance regularly surpasses 56,000 trade visitors with the intention to buy;
  • New exhibitors are always appreciated (110 first-time exhibitors last year) and the support program is not to be missed thanks to big successes like the BESTORE Awards.

Have you researched hotels? If you don’t have accommodation already, Travel 2 Fairs ltd can take over your business travel plans and get your reservation as early as tomorrow. We provide you with an online hotel reservation for trade fairs that are calculated to meet all your expectations and specifications. You select the location, star rank and price range. We handle the rest in just a few hours. Choose from the best prices for MIDO in your price category and book hotels close to Rho Fiera Milano before anyone else. Once you’re done with your hotel bookings for MIDO, Travel 2 Fairs ltd can assist in other ways. We offer rent-a-car options and can arrange for airport transfers upon your arrival or departure. Transport can be private or shared. It’s simple, easy and efficient.






exhibition areas

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