Great service, very supportive during the full process. Customer friendly and never tired to answer questions and make changes when necessary.

MIDO 2026

Book hotels online for MIDO 2026
Book nowAbout the event
Update
MIDO 2026 will occur between the 31st of January and 2nd of February 2026. The format of the event is in-person at the Rho Fiera Milano.
Preface
MIDO (MIDO Milan) is a premier Italian and European eyewear event, founded in 1970. It displays the most up-to-date design trends and optometry solutions. The fair occurs in the Fiera Milano. MIDO tends to attract around 60 000 attendants. For instance, one edition received 1 305 exhibitor firms and 58 000 visitants. Attendants represent countries such as the USA, Japan, and Italy. Often participants are superior decision-makers such as CEOs, heads of departments, or manufacturers. Suppliers also visit the fair, with many having the option to conduct significant business decisions.
About MIDO Milan
MIDO features a detailed event programme that includes eight exhibition areas. The first exhibition area is the Fashion District. It is the area where visitors can examine the newest eyewear collections. Another exhibition area of interest is the MORE! It is a showcase zone where visitors can study revolutionary and new eyewear projects. Similar in intent is the Design Lab, which shows the most avant-garde collections. It is, furthermore, the zone where visitors can see the latest trends as implemented ideas. A dedicated space within the Design Lab is the Lab Academy. This is where a selected group of innovative companies show their collections.
The Lens Pavilion showcases ophthalmic lenses, including the latest technological innovations. It is also the location of the Otticlub, a dedicated meeting space for expanding professional knowledge. This is due to the Club presenting symposia, courses, and panels. The topics focus on the vision and optical sectors and include the latest developments. Another exhibition zone of interest is the FaiR East. This is where Asian manufacturers show their latest collections and innovations. This allows such companies to both expand their business and gain recognition.
Visitors should also not overlook visiting the Tech zone. The location shows the latest developments in manufacturing eyewear. These include machines, ingredients, and component parts used to manufacture frames or lenses. Attendees should likewise not disregard visiting the Press Village. The Village is where lead sector publication agencies gather. Such include journalists, editors, photographers, and others searching for information and news. This allows enterprises to raise brand name awareness and gain recognition for innovations. The fair also includes two pivotal award ceremonies. The first is the Bestore Award, a special award given to optical stores that have won in one of three categories. The other award ceremony of interest is the Stand-Up for Green Award. This is a prize awarded to the most nature-conscious exhibitors.
Among the leading brands and companies to attend as exhibitors are:
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The MIDO is a leading event for the eyewear, medicine technology, ophthalmic optics, health, and fashion sectors.
MIDO Milan Accommodation
Procure suitable accommodation for MIDO with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings next to Fiera Milano Rho and gain valuable access to public transport. We can advise you on the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.
Event information might be outdated because of the coronavirus pandemic. More information is available from the organiser.
Past Iterations
MIDO 2022
MIDO 2022 occurred as a hybrid trade fair at Fiera Milano Rho. It was held between the 30th of April and the 2nd of May 2022. The venue featured coronavirus safeguards such as social distancing and mandatory face masks. MIDO Milan 2022 featured 22 000 visitants from over 50 countries and more than 660 exhibitor firms from 45 nations.
MIDO 2023
MIDO 2023 occurred as a live trade exhibition at Fiera Milano Rho between the 4th and 6th of February, 2023. The venue did not feature coronavirus safeguards. This is because of the lifting of the country’s pandemic restrictions. The iteration was attended by 35 000 attendees, with 80% travelling from Europe, more than 1 000 exhibitor firms (72% from abroad) and over 380 media representatives.
MIDO 2024
MIDO 2024 was a live trade exposition hosted in Fiera Milano Rho between the 3rd and 5th of February 2024. The event featured over 1 200 exhibiting firms from 50 nations, more than 40 000 visitants from 160 countries and around 400 media specialists. This represented a 25% increase in exhibitor attendance and 11% increase in visitor participation, respectively. The event's socal media generated more than 2 000 000 impressions.
MIDO 2025
Fiera MIDO 2025 was a live trade expo hosted in Fiera Milano Rho between the 8th and 10th of February 2025. The event presented the wares of more than 1 200 exhibiting firms from over 50 nations, with 930 from abroad. They were overviewed by over 42 000 visitants from 168 countries and an excess of 500 media specialists.
58,000
visitors
1500
exhibitors
8
exhibition areas
Our visitors for the event


Hi Tom,
Thank you for your email.
I used the below trustpilot link to give feedback about you and Travel to Fairs.
Some feedback from my colleagues regarding the hotel:
Nice, but basic hotel (no bar for example)
Rooms good
Breakfast good
Check-in: ok, but not the most polite
Advance payment for parking although number of days were not clear yet
In general it was okay but they liked the hotel they stayed at in 2023 better 😊
Thank you again for all your assistance.
I will contact you again when I receive new request for future travel plans.
Kind regards.
Daisy
European Coatings Show 2025

Hello George,
The rooms are comfortable, quiet and very clean. Excellent breakfast with a wide choiche and alternatives available. Corridors need refurbishing as the carpeting is really worn out, as well as room doors. Hotel restaurant closed on sunday but other restaurants are available at walking distance. Taxis to Prowein quite expensive. If traffic is smooth, it takes approx 20 minutes to get to the Exhibition ground.
ProWein - 2024

Dear Tom,
Thanks a lot for your help for this booking! The hotel was really well situated to go to the fair and the rooms were very nice. Everybody enjoyed !
best regards,
Véronique

Dear Megan,
The hotel all in all is good. Rooms are fine with good beds and bathrooms. Breakfast is very good for a hotel of this size. A small thing, but it would have been good with more English speaking TV channels.
It is ok to use public transports to the exhibitions ground, but it would have been even better to have a similar hotel along U78 north of the city centre when exhibiting at the Dusseldorf Messe.
Best regards,
Ingrid/Group Marketing Manager

Hello, Thanks to travel2fair company, we could manage our accomodation in Florence, a city we had no prior knowledge about. The hotel was great, the staff was helpful. The view and the location of the hotel was amazing. Also travel2fair staff was also very careful and helpful. They kept checking on us prior to our trip and after the trip to see if we have/had any problem. I am so satisfied with the service I got.

Hi Ellie,
Everything went well. The hotel is good
Marek Lemsalu

Hi Tess
All went well. it’s a great hotel and great location.
Thanks
Shirin

Dear Michael,
Thanks for your email and inquiry, everything went well in Frankfurt @Motel One Frankfurt-Roemer.
Kind regards,
Stephanie Berberat

Dear Tom,
Yes, all is fine.
Thank you for your support.
Best regards,
Yuliya
Ambiente Germany - 2024

All was good with the hotel, a bit expensive but i know its due to the days of the fair. Your services were perfect also.
Phil

We worked with Tom Parker at Travel2Fair and couldn't have asked for a better coordinator. He was most professional and responsive and wouldn't hesitate to use him again.
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