MIDO 2025 will occur between the 8th and 10th of February 2025. The format of the event is in-person at the Rho Fiera Milano.
MIDO (MIDO Milan) is a premier Italian and European eyewear event, founded in 1970. It displays the most up-to-date design trends and optometry solutions. The fair occurs in the Fiera Milano. MIDO tends to attract around 60 000 attendants. For instance, one edition received 1 305 exhibitor firms and 58 000 visitants. Attendants represent countries such as the USA, Japan, and Italy. Often participants are superior decision-makers such as CEOs, heads of departments, or manufacturers. Suppliers also visit the fair, with many having the option to conduct significant business decisions.
MIDO features a detailed event programme that includes eight exhibition areas. The first exhibition area is the Fashion District. It is the area where visitors can examine the newest eyewear collections. Another exhibition area of interest is the MORE! It is a showcase zone where visitors can study revolutionary and new eyewear projects. Similar in intent is the Design Lab, which shows the most avant-garde collections. It is, furthermore, the zone where visitors can see the latest trends as implemented ideas. A dedicated space within the Design Lab is the Lab Academy. This is where a selected group of innovative companies show their collections.
The Lens Pavilion showcases ophthalmic lenses, including the latest technological innovations. It is also the location of the Otticlub, a dedicated meeting space for expanding professional knowledge. This is due to the Club presenting symposia, courses, and panels. The topics focus on the vision and optical sectors and include the latest developments. Another exhibition zone of interest is the FaiR East. This is where Asian manufacturers show their latest collections and innovations. This allows such companies to both expand their business and gain recognition.
Visitors should also not overlook visiting the Tech zone. The location shows the latest developments in manufacturing eyewear. These include machines, ingredients, and component parts used to manufacture frames or lenses. Attendees should likewise not disregard visiting the Press Village. The Village is where lead sector publication agencies gather. Such include journalists, editors, photographers, and others searching for information and news. This allows enterprises to raise brand name awareness and gain recognition for innovations. The fair also includes two pivotal award ceremonies. The first is the Bestore Award, a special award given to optical stores that have won in one of three categories. The other award ceremony of interest is the Stand-Up for Green Award. This is a prize awarded to the most nature-conscious exhibitors.
Among the leading brands and companies to attend as exhibitors are:
|
|
|
The MIDO is a leading event for the eyewear, medicine technology, ophthalmic optics, health, and fashion sectors.
Procure suitable accommodation for MIDO with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings next to Fiera Milano Rho and gain valuable access to public transport. We can advise you on the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.
Event information might be outdated because of the coronavirus pandemic. More information is available from the organiser.
MIDO 2022 occurred as a hybrid trade fair at Fiera Milano Rho. It was held between the 30th of April and the 2nd of May 2022. The venue featured coronavirus safeguards such as social distancing and mandatory face masks. MIDO Milan 2022 featured 22 000 visitants from over 50 countries and more than 660 exhibitor firms from 45 nations.
MIDO 2023 occurred as a live trade exhibition at Fiera Milano Rho between the 4th and 6th of February, 2023. The venue did not feature coronavirus safeguards. This is because of the lifting of the country’s pandemic restrictions. The iteration was attended by 35 000 attendees, with 80% travelling from Europe, more than 1 000 exhibitor firms (72% from abroad) and over 380 media representatives.
MIDO 2024 was a live trade exposition hosted in Fiera Milano Rho between the 3rd and 5th of February 2024. The event featured over 1 200 exhibiting firms from 50 nations, more than 40 000 visitants from 160 countries and around 400 media specialists. This represented a 25% increase in exhibitor attendance and 11% increase in visitor participation, respectively. The event's socal media generated more than 2 000 000 impressions.
58,000
visitors
1500
exhibitors
8
exhibition areas
Good morning,
Thank you very much for your services. We were very satisfied with the hotel.
The only problem was the lack of parking - we had to use offsite car parks. We need to take this into account in our future arrangements.
Pozdrawiam / Best regards
Anuga 2023
Tom was perfect and it was easy working with him.
My colleagues are Very satisfied and are happy with the hotel they stayed.
Marmomac 2023
Fantastic hotel placed in the city centre of Hannover. Very nice and very big and confortable rooms. Very good breakfast service too. Best hotel I never stayed in Hannover. We stayed there for profesional reasons and in the case to come to Hannover again, we will repeat!
Tom,
Thank you for all your help and support in organising a suitable hotel for our stay during the SPE Offshore Show 2015 I Aberdeen. It was ideally located for our weeks stay.
Megan Moore was grand to work with... We had on-off-on again hotel guests. She found the highest quality hotel at the lowest price for us in a popular Paris neighbourhood - 5 stars at 2 star prices! Megan also found some great deals for us in other tier one cities as well - low prices, high quality - during peak exposition times. Will certainly use her again!
Hello Megan,
Here is the feedback I got from the guests:
•Nice, clean rooms
•Breakfast OK
•Good parking facility
•Bar : no ice, red wine in fridge, white wine not chilled….
Very pleased with your services; always fast and to the point communication. Best regards, Heidi Van Haute Office Manager
Hi Jack,
The vicinity of the hotel was excellent and the people were friendly enough and the room was clean.
I did miss no air conditioning and there was only 1 power point which was nowhere near the desk which seemed strange.
The service from Jack was perfect and he kept me informed all the way so if I come across again I will use you guys again.
Regards,
Steve Turner
Director
ANUGA 2023
Tom and his team have been very helpful by finding a good hotel option close to the fair by train with affordable prices. Good job and let's keep in touch for the next fair
Dear George,
last week when we came back after Fairs was very busy and I did not replay when it comes to our stay.
We are pretty happy with our stay, rooms were spacious and clea, service was also good.
Although we have some reamarks:
1) Parking - we were staying 7 nights and each and every time when we need to leave parking we had to ask for the new parking card. They were not able to issue a card that opens the gate every time. That was inconvience for us, and they should change it.
2) Breakfast buffet - there was good chioce however not enough vegetables. There were only tomatos and cucumber, no green mix, radishes, bell pepper, we really missed that.
Service were relly nice and supportive.
Best regards,
Honorata Michalik
Wire 2024
Mark,
Thank you for all your support. It has been a great pleasure working with you! Our team spent one week in Swissotel in Dusseldorf/Neuss for MEDICA 2015. Service, rooms, assistance really outstanding. Mark always response to our requests on time. Go fair will be the reference for coming exhibition.
Thank you
Hello Tess,
I'm satisfied with our stay at Holiday Inn hotel in Dusseldorf :-).
Could you send offer for 2 single rooms + breakfast for the Medica fair 2024?
Best regards,
Beata Rynarzewska
Medica 2023
Dear Tom,
We had a good stay. The hotel is clean and people are friendly and helpful but it is really very old fashioned! The furniture and decoration 1970, could become very fancy again in a few years maybe? I recommend to take your own body wash etc with you while theirs isn't good quality. Breakfast is very correct Have a nice day and I will certainly contact you again for a next fair.
Best regards
Martine Achy
