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Beauty Eurasia 2026

(2 September 2026 - 4 September 2026 )
Venue: Istanbul Expo Center
Location: Turkey, Istanbul
Industry: SPA Wellness Beauty
Organizer: ITE Group
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About the event

Update

Beauty Eurasia will take place in 2025 at the Istanbul Expo Center between 18-20.06.2025.

Calling Card

Beauty Eurasia is a well-respected beauty and cosmetics trade exposition. It has become the most significant beauty event in Turkey. As a B2B platform, Beauty Eurasia has a lot of value for the Eurasian region. The event is held at the istanbul Expo Center. It annually attracts over 10 000 attendants. Beauty Eurasia presents an excellent opportunity to generate revenue. It is the perfect place to learn all that is happening. You can also find solutions to problems. You can also position your products and penetrate new markets.

Business Potential

What makes Beauty Eurasia so attractive is highly extensive product portfolio. You can overview the entire value chain and the entire processing chain. This includes: raw ingredients, packages, manufacturing machinery, and baby cosmetics. Hair care, colouring maquillage, and professional salon products are also present. So are cleaning & hygiene products. You will share the show floors with brands like Novon Professional, Aquila Organics, and Alfa Medica. Leading companies also featured are Ildo Healthcare, Jangup Systema and Ko-Max. As an exhibitor, you can also take part in the hosted buyer program to meet targeted buyers. Product launches also do well as they create early buzz and push marketing incentives. Visitors include:
  • Beauticians;
  • Hotel chains & spa centres;
  • Department stores;
  • Retail specialists;
  • Distributers;
  • Importation and exportation specialists;
  • Digital cosmetic shops.

Did You Know?

The Ministry of Commerce organises and supports the event's VIP-hosted buyer program. This means you will get your investment back immediately. Beauty Eurasia also has a very dynamic and informative support program. First, we have to mention the line-up of panels and sessions. Top experts and professionals will discuss diverse subjects. Among them are beauty trends and how to be sustainable. They further feature the brand in matters of franchising. Included are also retail chain opportunities and strategies to fight illegal cosmetic products. You certainly do not want to miss the more exciting part of the program. It is a tradition to host the hair shows on the last day. 

Your Hotel Room in Istanbul

Travel 2 Fairs ltd is the provider you need for hotel accommodation during Beauty Eurasia. We have been helping corporate travellers save money on business trips for years. Furthermore, we have a network in Istanbul, Turkey, with ample options. We can accommodate you in an excellent location near the IFM Istanbul Expo Center. This is regardless if you are travelling alone or in a group of over twenty people. You do not have to think about the budget or commuting. This is because we will provide you with hotels with good connections to public transport. Travel 2 Fairs Ltd is also a rent-a-car vendor. We can arrange airport transfers to your hotel upon arrival. The service is also available when you need to leave the country. All at attractive rates!

Past Iterations

Beauty Eurasia 2022

Beauty Eurasia 2022 took place as a live event in the Istanbul Expo Center between 15-17.06.2022. The rendition was held amidst coronavirus precautions, such as social distancing. The event received 341 exhibiting firms from 27 countries whose wares were examined by 17 406 visitants from 129 nations. The edition featured a 50% increase in foreign visitation compared to 2021.

Beauty Eurasia 2023

The 2023 iteration of Beauty Eurasia occurred as a live trade exposition between 15-17.06.2023. It featured a 14% increase in visitant attendance. The participants were advised to adhere to precautionary recommendations such as social distancing. The iteration featured 453 exhibiting firms from 26 nations and 19 799 visitants from 128 countries (27% were from abroad). Of the visiting group, 5 387 were vendees who represented 82 nations. 

Beauty Eurasia 2024

The 2024 iteration of the event occurred as a live trade exposition between 12-14.06.2024 at the Istanbul Expo Center. It featured the wares of more than 460 exhibiting firms from over 20 nations and over 600 visitants from 60 countries on the first day.

Beauty Eurasia 2025

The 2025 iteration of the event occurred as a live trade expo between 18-20.06.2025 at the Istanbul Expo Center. It featured more than 300 exhibiting firms from 24 nations and approximately 19 800 visitants from 128 countries. 

180+

exhibitors from 12 countries

11,600+

trade visitors from 88 countries

Our visitors for the event

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