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Beauty Eurasia 2023

(15 June 2023 - 17 June 2023 )
Location: Turkey, Istanbul
Industry: SPA Wellness Beauty
Organizer: ITE Group

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About the event

COVID-19 Update

June 15th – June 17th, 2023, mark the return of Beauty Eurasia in Istanbul, Turkey. The live edition will take place amidst facilitated COVID-19 safety protocols at the Istanbul Expo Center. Guests have to maintain at least a 1-metre social distance and avoid handshakes. The exhibition centre will provide disinfection points, improved ventilation, and crowd control. At present, Turkey does not have travel restrictions in place.

Calling Card

Beauty Eurasia is a well-respected trade fair for the beauty and cosmetics industry. It has become the most significant beauty event in Turkey. As a B2B platform, Beauty Eurasia has a lot of value for the Eurasian region as a bridge between Europe and Asia. The event in Istanbul, Turkey, annually attracts thousands of global visitors to the Istanbul Expo Center in June. Beauty Eurasia presents an excellent opportunity to generate revenue. It is the perfect place to learn all that is happening. You can also find solutions to problems. You can also position your products and penetrate new markets.

Business Potential

What makes Beauty Eurasia so attractive is that it has one of the richest product portfolios. You can overview the entire value chain and the entire processing chain. This includes raw materials, packaging & machinery, and baby cosmetics. Hair care products, colour cosmetics, professional beauty & hair salon products are also present. So are cleaning & hygiene products. You will share the show floors with brands like Novon Professional, Aquila Organics, and Alfa Medica. Leading companies also featured are Ildo Healthcare, Jangup Systema and Ko-Max. As an exhibitor, you can also take part in the hosted buyer program to meet targeted buyers. Product launches also do well as they create early buzz and push marketing incentives. Visitors include:
  • beauty salons
  • hotels & spas
  • department stores
  • retailers
  • distributors
  • importers and exporters
  • online beauty cosmetic shops

Did You Know?

The Ministry of Commerce organises and supports the event's VIP-hosted buyer program. This means you will get your investment back immediately. Beauty Eurasia also has a very dynamic and informative support program. First, we have to mention the line-up of panels and sessions. Top experts and professionals will discuss various topics. This includes beauty trends and how to be sustainable. They further feature the brand in matters of franchising. Included are also retail chain opportunities and strategies to fight illegal cosmetic products. You certainly do not want to miss the more exciting part of the program. It is a tradition to host the hair shows on the last day. The İstanbul Chamber of Barbers and Istanbul Women's Hairdressers & Manicurists will impress with their skills!

Your Hotel Room in Istanbul

Travel 2 Fairs ltd is the provider you need for hotel accommodation during Beauty Eurasia. We have been helping corporate travellers save money on business trips for years. Furthermore, we have a network in Istanbul, Turkey, with ample options. We can accommodate you in an excellent location near the IFM Istanbul Expo Center. This is regardless if you are travelling alone or in a group of over twenty people. You do not have to think about the budget or commuting. This is because we will provide you with hotels with good connections to public transport. Travel 2 Fairs Ltd is also a rent-a-car vendor. We can arrange airport transfers to your hotel upon arrival. The service is also available when you need to leave the country. All at attractive rates!

Past Editions

Beauty Eurasia 2022 took place as a live event in the Istanbul Expo Center between 15.06.2022 and 17.06.2022. The rendition was held in the presence of Covid-19 safety measures, such as social distancing. The event received 341 exhibitors from 27 countries whose wares were examined by 17,406 visitors from 129 countries. The edition featured a 50% increase in foreign visitors compared to the previous year.


exhibitors from 12 countries


trade visitors from 88 countries

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