Beauty Eurasia logo

Beauty Eurasia

(15 June 2022 - 17 June 2022 )
Venue: Istanbul Expo Center
Location: Turkey , Istanbul
Organizer: ITE Group

Hotel Booking Request

Desired Rooms

About the event

COVID-19 Update 

June 15th – June 17th, 2022 mark the return of Beauty Eurasia in Istanbul, Turkey. This live edition serves as a sign that the major cosmetics and beauty trade fair has stabilised and has returned to its regular June slot. Beauty Eurasia only missed one edition in 2020 due to the pandemic, but now there’s a lot of anticipation for the trade fair. You can expect the newest and best COVID-19 health and safety protocols at the IFM Istanbul Expo Center. Guests have to wear masks at all times, disinfect their hands regularly and avoid handshakes. The exhibition centre will provide a lot of disinfection points, improved ventilation and crowd control.

Calling Card 

Beauty Eurasia is a popular and well-respected trade fair for the beauty and cosmetics industry. It has certainly become the biggest and most important beauty event in Turkey. As a B2B platform, Beauty Eurasia has a lot of value for the whole Eurasian region as a bridge between Europe and Asia. The location in Istanbul, Turkey certainly helps in bringing thousands from all over the world to the IFM Istanbul Expo Center every single year in June. The beauty and cosmetics industry has actually been doing really well despite the pandemic and Beauty Eurasia presents you with a great opportunity to generate revenue. It’s the perfect place to learn all that’s happening, find solutions to problems, position your products and penetrate new markets. 

Business Potential 

What makes Beauty Eurasia so attractive to buyers is the fact that it has one of the richest product portfolios. You don’t only get the whole value chain, but also the whole processing chain – raw materials, packaging & machinery, baby cosmetics, hair care products, colour cosmetics, professional beauty & hair salon products, and cleaning & hygiene products. You’ll be sharing the show floors with brands like Novon Professional, Aquila Organics, Alfa Medica, Ildo Healthcare, Jangup Systema and Ko-Max. As an exhibitor, you can also participate in the hosted buyer program to meet targeted buyers. Product launches also do incredibly well as they create early buzz and push marketing incentives. The types of visitors include beauty salons, hotels & spas, department stores, retailers, distributors, importers and exporters, online beauty cosmetic shops. 

Did You Know? 

The VIP hosted buyer program is organised and supported by the Ministry of Commerce, which means you’ll get your investment back immediately. Beauty Eurasia also has a very dynamic and informative support program. First, we have to mention the lineup of panels and sessions. Top experts and professionals will discuss everything from beauty trends and how to be sustainable as a brand to matters of franchising, retail chain opportunities and strategies to fight illegal cosmetic products. You also certainly don’t want to miss the more exciting part of the program. On the last day, it’s tradition to host the hair shows. The İstanbul Chamber of Barbers and Istanbul Women's Hairdressers & Manicurists are going to impress with their incredible skills.

Your Hotel Room in Istanbul

Travel 2 Fairs ltd is the provider you need for hotel accommodation during Beauty Eurasia. We’ve been helping corporate travellers save money on their business trips for years and have a network in Istanbul, Turkey with lots of options. Whether you’re travelling alone or in a group of more than twenty people, we accommodate you in an excellent location near the IFM Istanbul Expo Center. You don’t have to think about budget or commuting as we get you hotels for Beauty Eurasia with good connections to public transport. Travel 2 Fairs ltd is also a rent-a-car vendor and arranges airport transfers to your hotel upon arrival. The service is also available to you for when you need to leave the country. All at attractive rates! 



exhibitors from 12 countries


trade visitors from 88 countries

Book hotels online for Beauty Eurasia

Book now

Our visitors for the event

Our Clients