(24 February 2023 - 26 February 2023 )
Venue: Messe Freiburg
Location: Germany , Freiburg

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About the event

COVID Update

AUTOMOBIL 2022 has been cancelled due to COVID-19 and global raw material scarcity. Organisers have stated that it would be safer to host the trade fair when the situation has stabilised. AUTOMOBIL 2023 will take place between the dates of February 24th and February 26th 2023. The trade fair will take place as a face-to-face exhibition. The hosting location will remain at Messe Freiburg, and the exhibition centre will have the latest COVID-19 prevention measures in place. The implemented measures will include a 3G entry policy. Participants of AUTOMOBIL must show their 3G entry documents before entry. These include immunisation, recovery, or negative test certificates. 

Calling Card 

Often called the small IAA, AUTOMOBIL brings together the latest and best in car manufacturing to the general public. The trade fair is built as a purchasing platform where customers can meet with car dealerships. AUTOMOBIL takes place at Messe Freiburg in Freiburg, Germany and its editions are held every February to much excitement of the local community. It’s here that new premiers often take place and you can see all groundbreaking technologies brought to life. There’s also every type of vehicle available - sports cars, alternative drives, refined luxury cars, off-road vehicles, motorsport, SUVs and vintage cars.

Business Potential 

AUTOMOBIL remains one of the most stable sales fairs in Germany over the decades, especially considering how it targets the direct consumer market. One of the reasons is its roster of brands that choose to showcase their brand new models. You’ll encounter names like Mercedes Benz, Skoda, Fiat, BMW, Mitsubishi, Toyota, Opel, Renault, Citroen, Honda, Hyundai and KIA each year. They come for the express purpose of showcasing their innovations to a new audience and gain a deeper insight into consumer attitude. Customers are incentivized to make purchases thanks to the test drive area where they can experience firsthand how a car handles itself. Editions are a regular source of innovation. Most recently, the recurring theme is alternative drives. With demands for eco-friendlier options, silent and emission-free mobility is now a top priority with electric cars at the forefront. 

Did You Know? 

AUTOMOBIL creates a very friendly atmosphere, which caters to the needs of families – the main customer group at the sales fair. The support programme is built around having children at the exhibition centre. The little ones can be dropped off at the childcare area, where they’ll be taken good care of while parents look into what vehicles are on display. A driving school is also present to give future drivers a chance to experience driving in a safe and controlled environment. The school also has options for adults, who already have a driver’s licence. Another highlight is the driver safety training being offered for different age groups. Visitors will learn the correct ways to react to extreme situations on the road. 

Your Hotel Room in Freiburg

Have your tickets for AUTOMOBIL? It’s time for the next step – your hotel booking for the trade fair. Travel 2 Fairs ltd does all the hard work. It’s all done online and in a single business day. All we ask is how many beds you want and your budget. We’re experienced and have booked hotel accommodation for trade shows for years. Travelling with a few people or in a group of twenty? We’re up for the task. We know all the good hotels in Freiburg, Germany and know all the top rates close to Messe Freiburg. Travel 2 Fairs ltd takes good care of you even when you land. Hire a private airport transfer to your hotel upon arrival. Or rent a car at stellar rates! 






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