The 2026 edition of Spoga Horse will occur between the 7th and the 9th of February 2026. Koelnmesse in Cologne, Germany, will be the location of the event. The event will be hosted as a face-to-face exhibition.
Spoga Horse Cologne, or Spoga Horse, is a premier trade fair of outstanding value to equestrian sports and its related sectors. It is held annually in Messe Cologne. It presents a broad variety of equestrian sports and horse care products. Additionally, it features the current market tendencies, perceptions, and networking opportunities within the related sectors. As a result, the fair attracts over 6 900 attendants, including over 400 exhibiting firms and around 6 500 trade visitants. Such attendants represent over 70 nations from five continents, including the United Kingdom, the US, China, Australia, and Argentina. This includes decision-makers, who comprise 86% of the visitor group, with 76% holding top decision-affecting positions such as director, CEO or similar. Additionally, 64% of the participants travel from abroad to attend the trade fair, and 92% of the group would recommend the fair to other industry members.
The Spoga Horse Show features diverse sub-events that participants should consider attending. These include the Fashion Walk and the Creator Days. The showstoppers also include the Spoga Horse Top Innovations contest. Participants should not overlook the At The Stage as well. Additionally, the event schedule features the notable Reitsport Branche Retailer Award and the POS Inspiration. Attendants should similarly consider the comprehensive exhibition, the Future in Motion, the Spoga Horse Night and the Marketing Village. They should attend the specialised show known as Equi Living as well.
Because of its importance to the equestrian sport and equine sectors, Spoga Horse receives many leading companies as participants. Such include:
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Such participants represent the veterinary medicine, sporting goods, equine, retail, discounter, wholesale, import/export, fashion, pet, and health sectors.
Procure suitable accommodation for Spoga Horse with Travel 2 Fairs Ltd. All that is required is to inform us about how many rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Book hotels close to Messe Cologne and gain valuable access to public transport. We advise you on the best routes to take to the venue. Asides from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.
Event information might be outdated because of the coronavirus pandemic. More information is available from the organiser.
Spoga Horse Cologne 2025 occurred as a live trade expo between the 8th and 10th of February 2025 in Messe Cologne. It featured the wares of approximately 440 exhibiting firms from 32 nations (an 8% increase compared to previous iterations. They were attended by over 8 500 visitants from 77 countries (58% from abroad and a 10% increase in attendance compared to past formats).
The 2024 iteration occurred as a live trade exposition in Messe Cologne and continued the success of the 2023 format. It received more than 7 700 visitants from 72 nations (25% increase compared to Spoga Horse 2023 with 60% from abroad). They examined the wares of over 400 exhibiting firms from 32 countries (82% from abroad).
The 2023 iteration occurred as a live trade exhibition in Messe Cologne and excelled the 2022 format's attending rate. It received around 6 200 visitants from 65 nations (64% were from abroad), over 60 influencers, and 320 exhibiting firms from 30 countries (78% represented a foreign country).
The 2022 edition of the Spoga Horse marked the outstanding return of the event. The edition took place in a live format at Messe Cologne with a new concept. It was held in the absence of coronavirus safeguards because of the bettered pandemic situation. The event received approximately 5 000 visitants from a total of 73 countries (73% represented a foreign nation) and 329 exhibitors from 26 nations.
The 2019 iteration of Spoga Horse improved the attendance rates of the previous years. It received 435 exhibitors companies from 33 countries. Of them, 85% were from abroad (368 exhibitors). Their wares were examined by approximately 6 500 visitants from 72 nations, with 76% representing a foreign country.
The 2018 iteration featured 182 companies from 20 nations, with 67% representing a foreign country. Around 3,700 trade visitants from a total of 52 countries participated in Spoga Horse 2018. Of them, approximately 50% had travelled from a foreign country.
The 2017 iteration of Spoga Horse was attended by 184 exhibitors companies from 24 countries. 66% of them represented a foreign country.
Dear Brian!
Thank you, colleagues returned from the trip in a good mood. Everything was well organized. The hotels liked it, it was clean, cozy and friendly staff. You can write from us like that. Everyone liked everything very much!
Have a good mood and summer vacation!
It was nice to stay at the hotel Premier INN in Frankfurt: good breakfast and nice, kind staff. I'll choose this hotel for my next business trip!
Working with your agency was flawless, Tracy Olsen amazing, readily available to our request. The hotel was welcoming. Yours sincerely, Despoina Samara
Hello Megan,
Thank you, all is good here.
Everything was fine in Frankfurt. The hotel was nice, and service was good. Everyone liked it. Thanks again for your support.
For now, have a nice weekend.
Freundliche Grüße / Kind regards
Laurence Léger
Marketing Managerin
ACHEMA 2024
Dear Tracy,
my colleagues were happy with the hotel. Everything was fine.
Thank you and best regards.
Host Milano 2023
Thank you very much for your management, thank you for all your help, in general we have all been very satisfied with this hotel and the reception and attention from the staff.
Morning Tom,
The trip was a success thank you.
The hotel was adequate. Rooms were clean but a little too small. Breakfast was fine. Last time we visited Bauma 3 years ago we stayed at the Cocoon hotel ‘same area’ which was much more spacious.
Regards
Bauma 2025
What Hotel Herzog lacked in room size, it more then doubled in customer service. The staff went out of their way to make sure we had a pleasant stay during the K-show. The only issue we had was the very small bathrooms, difficult to use.
Dear Megan,
I hope you had a great weekend.
You were a big help to us for the last 4 years since I first contacted you regarding booking hotels for IDS.
If it weren't for your assistance, we would have had a hard time to make the show successful.
We went back and forth a lot and thank you for your patience and understanding in advance.
I appreciate our collaboration and getting to know you.
Hope you have a great day and start to the week.
With warmest regards,
Phillip
We had a great experience at the hotel. The service provided by Megan Moore, from travel fairs, was great. I fully recommend to book hotels with them.
Michelle,
thank you for your support for the Nor-shipping 2022 Hotel bookings.
Best regards
Ivan S. Larsen
CCO/Sales Manager
Dear Tom
Your mail was unfortunately in the undesirable box !
I do really thank you for your help, mainly before our travel because it was very very helpful for me.
The hotel « Zum Deutschen Eck » was perfect for what we wanted and a special mention for the person at the reception : he was very nice and competent.
The hotel was clean and very arranging so perfect for all our next K fairs for sure !
I wish you a nice day and will not hesitate to call you when we will have a need.
Best regards,
