spoga horse

Update

The 2026 edition of Spoga Horse will occur between the 7th and the 9th of February 2026. Koelnmesse in Cologne, Germany, will be the location of the event. The event will be hosted as a face-to-face exhibition. 

Preface

Spoga Horse Cologne, or Spoga Horse, is a premier trade fair of outstanding value to equestrian sports and its related sectors. It is held annually in Messe Cologne. It presents a broad variety of equestrian sports and horse care products. Additionally, it features the current market tendencies, perceptions, and networking opportunities within the related sectors. As a result, the fair attracts over 6 900 attendants, including over 400 exhibiting firms and around 6 500 trade visitants. Such attendants represent over 70 nations from five continents, including the United Kingdom, the US, China, Australia, and Argentina. This includes decision-makers, who comprise 86% of the visitor group, with 76% holding top decision-affecting positions such as director, CEO or similar. Additionally, 64% of the participants travel from abroad to attend the trade fair, and 92% of the group would recommend the fair to other industry members.

About Spoga Horse

The Spoga Horse Show features diverse sub-events that participants should consider attending. These include the Fashion Walk and the Creator Days. The showstoppers also include the Spoga Horse Top Innovations contest. Participants should not overlook the At The Stage as well. Additionally, the event schedule features the notable Reitsport Branche Retailer Award and the POS Inspiration. Attendants should similarly consider the comprehensive exhibition, the Future in Motion, the Spoga Horse Night and the Marketing Village. They should attend the specialised show known as Equi Living as well.

Because of its importance to the equestrian sport and equine sectors, Spoga Horse receives many leading companies as participants. Such include:

Such participants represent the veterinary medicine, sporting goods, equine, retail, discounter, wholesale, import/export, fashion, pet, and health sectors.

Spoga Horse Fair Accommodation

Procure suitable accommodation for Spoga Horse with Travel 2 Fairs Ltd. All that is required is to inform us about how many rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Book hotels close to Messe Cologne and gain valuable access to public transport. We advise you on the best routes to take to the venue. Asides from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.

Event information might be outdated because of the coronavirus pandemic. More information is available from the organiser.

Past Iterations

Spoga Horse 2025

Spoga Horse Cologne 2025 occurred as a live trade expo between the 8th and 10th of February 2025 in Messe Cologne. It featured the wares of approximately 440 exhibiting firms from 32 nations (an 8% increase compared to previous iterations. They were attended by over 8 500 visitants from 77 countries (58% from abroad and a 10% increase in attendance compared to past formats).  

Spoga Horse 2024

The 2024 iteration occurred as a live trade exposition in Messe Cologne and continued the success of the 2023 format. It received more than 7 700 visitants from 72 nations (25% increase compared to Spoga Horse 2023 with 60% from abroad). They examined the wares of over 400 exhibiting firms from 32 countries (82% from abroad).

Spoga Horse 2023

The 2023 iteration occurred as a live trade exhibition in Messe Cologne and excelled the 2022 format's attending rate. It received around 6 200 visitants from 65 nations (64% were from abroad), over 60 influencers, and 320 exhibiting firms from 30 countries (78% represented a foreign country). 

Spoga Horse 2022

The 2022 edition of the Spoga Horse marked the outstanding return of the event. The edition took place in a live format at Messe Cologne with a new concept. It was held in the absence of coronavirus safeguards because of the bettered pandemic situation. The event received approximately 5 000 visitants from a total of 73 countries (73% represented a foreign nation) and 329 exhibitors from 26 nations.

Spoga Horse 2019

The 2019 iteration of Spoga Horse improved the attendance rates of the previous years. It received 435 exhibitors companies from 33 countries. Of them, 85% were from abroad (368 exhibitors). Their wares were examined by approximately 6 500 visitants from 72 nations, with 76% representing a foreign country.

Spoga Horse 2018

The 2018 iteration featured 182 companies from 20 nations, with 67% representing a foreign country. Around 3,700 trade visitants from a total of 52 countries participated in Spoga Horse 2018. Of them, approximately 50% had travelled from a foreign country.

Spoga Horse 2017

The 2017 iteration of Spoga Horse was attended by 184 exhibitors companies from 24 countries. 66% of them represented a foreign country.