This this first time we work with this agency and we are 100% happy.
Ms. Christine Clark is wonderfull person, she implemented all our glimpses.
Thank You so much!
PURE LONDON 2026
( 1 February 2026
- 4 February 2026
)
Venue:
The NEC Birmingham
Organizer:
Hyve Group Plc
Book hotels online for PURE LONDON 2026
Book nowAbout the event
Update
PURE LONDON February 2025 will occur between the 9th and 11th of February 2025. The hosting location for the face-to-face event will be Olympia London.
A Brief Introduction
If you want to network with as diverse retailers as possible to see your collections, Pure London is the trade exhibition you ought to attend. The global fashion trade exhibition gathers the whole fashion supply chain at Olympia London. It is a platform for new designers and major fashion brands to do business and set upcoming trends for the season. Editions are extraordinarily successful. The exhibition halls overflow with over 1 300 fashion collections and up to 17 000 trade visitants.
An Industry Profile
Pure London covers the entire fashion spectrum. The exhibition halls feature diverse wares. Such include footwear, fashion accoutrements, athleisure, conscious fashion, women's, men's, and children's wear. It is no surprise that you have diverse types of retailers. Yes, there are the obvious ones like department stores, but you also have independent boutiques and online stores. Each edition has its theme and a keynote speech. In 2021, this honour was bestowed to Dame Zandra Rhodes, one of the most pre-eminent fashion creators to have ever come out of the United Kingdom. The supporting program also offers catwalks for trends, info on social media and what the new decade will look like for fashion.
Travel 2 Fairs Takes You There
Have you bought your tickets to Pure London? Plan your business trip with one phone call to Travel 2 Fairs Ltd. We are here to do the research, select the most affordable hotel rates on the market and secure hotel reservations for Pure London. You will have a personal travel assistant who will always be there for you and expect to have your accommodation for Pure London finished in no time. Travel 2 Fairs Ltd can secure lodgings next to Olympia London for groups as large as twenty or more people. If you are travelling solo, that is all right with us, too.
Past Iterations
Pure London July 2022
PURE LONDON July 2022 featured fifty-eight exhibitors. The hosting location, Olympia London, did not feature coronavirus precautions.
Pure London February 2023
The 2023 winter iteration of Pure London occurred as a live trade exhibition in Olympia London. The venue did not include coronavirus precautions because the country repealed its pandemic restrictions. The iteration received over 250 exhibiting brands.
Pure London July 2023
The 2023 July iteration occurred between 16-18.07.2023 in Olympia London. The live trade exposition featured approximately 221 exhibiting firms and was attended by more than 1 000 of retailer specialists on the first day.
Pure London February 2024
The 2024 February iteration took place as a live trade exposition between 11-13.02.2024 in Olympia London. The event was attended by around 360 exhibiting firms from approximately 30 nations.
Pure London July 2024
The 2024 July iteration of Pure London occurred between 14-16.07.2024 as a live trade exposition. It was attended by approximately 190 exhibiting firms and around 30 lecturers.
Pure London February 2025
The 2025 iteration of Pure London took place as part of the Spring Fair. It attracted more than 1 270 exhibiting firms from 31 nations and around 60 lecturers.
Our visitors for the event
Mrs Kristina
Kathrin Sauter
Hi Tom,
Thank you fro getting back to us. We had a great time at the Park Plaza Vondelpark. Service was good and the rooms were clean. The only two thinks we were quite surprised about was that there was almost no light in the rooms and that there were no parking spots exclusively for the hotel. Thank you very much again for your great support and flexibility! We are looking forward to working with you again in the future.
Best regards,
Kathrin Sauter Head of Marketing & Communication
Jarno Gray
Our trip to the EMO Hanover fair was successful, overall it was a great trip with lots to see and do in Hanover.
We were very satisfied with the accommodation, although we were initially looking for a hotel, we actually preferred the apartment accommodation to that of a hotel.
The service we received from Jane was GREAT.
From the moment Anton sent the request for accommodation, we received a number of accommodation options within our price range.
We have received prompt detailed responses to all the questions we had.
The payment process was simple and easy.
The location of the accommodation was perfect, a nice quiet neighbourhood with easy access to trains for transport and a number of restaurants within walking distance.
I will definitely recommend Travel To Fairs to anyone looking for accommodation when travelling abroad to attend Trade shows.
EMO Hannover 2023
Marike Stirnemann
Hi Mark,
Yes, we came back last Friday. The hotel was good and well located next to the underground and near the city center. To keep in mind for the next Chillventa! Thanks!
Best regards,
Marike Stirnemann Export Customer Account Manager
Florence Payombo
Hello Tom,
Im really sorry for the delay. The trip was fine and the hotel really great.
Just a problem about the room with the twins beds… in fact, the hotel didn’t provide this kind of room so… Thierry and Romain had to sleep in the same bed…
Arnon Kaplan
All was perfect with the hotel and Megan was amazing with her job.
ANUGA 2023
Mariya Kopisheva
Dear Tom, Thank you for all your support. It has been a great pleasure working with you! Will definitely be in touch for the upcoming events. Best regards, Mariya
Soledad Francke
Good morning Tom
About the hotel, since I have been there, and its not my first time in Radisson Blu Garden, it was super nice, kind people and good service, thanks. Very good choice.
Have a nice day
Aqua Nor 2023
Mrs Salvia Omar
Dear Megan,
Wishing a great start to 2019 in Health, Happiness and Wealth!
My sincere apologies for the late reply as I headed for my holidays on return and just back last Friday to office.
Well, everything were great during my stay in Langham with a room’s view of Pearl River and awesome facility. Plus point with walking distance (5mins) to subway station and 10 mins stroll to the exhibition centre.
My greatest appreciation to you for all the coordination and arrangement for the hotel reservation!
Have a happy Monday!
Thank you
Best regards,
Salvia Omar
Anna TELLAI
The stay at the hotel went very well for the whole team, very good reception, very correct rooms. Thanks to Travel to fairs, we were able to get last minute booking changes, thank you Tom Parker for your efficiency and kindness throughout the process!
Martine Achy
Dear Tom,
We had a good stay. The hotel is clean and people are friendly and helpful but it is really very old fashioned! The furniture and decoration 1970, could become very fancy again in a few years maybe? I recommend to take your own body wash etc with you while theirs isn't good quality. Breakfast is very correct Have a nice day and I will certainly contact you again for a next fair.
Best regards
Martine Achy
Yannos Paliouris
Hello.
Everything was ok, and your service as well.
Anuga 2023
Our Clients
