Thank you very much for your management, thank you for all your help, in general we have all been very satisfied with this hotel and the reception and attention from the staff.
Book hotels online for PURE LONDON 2027
Book nowAbout the event
Update
PURE LONDON February 2027 will occur between the 7th and 10th of February 2027. The hosting location for the face-to-face event will be Olympia London.
A Brief Introduction
If you want to network with as diverse retailers as possible to see your collections, Pure London is the trade exhibition you ought to attend. The global fashion trade exhibition gathers the whole fashion supply chain at Olympia London. It is a platform for new designers and major fashion brands to do business and set upcoming trends for the season. Editions are extraordinarily successful. The exhibition halls overflow with over 1 300 fashion collections and up to 17 000 trade visitants.
An Industry Profile
Pure London covers the entire fashion spectrum. The exhibition halls feature diverse wares. Such include footwear, fashion accoutrements, athleisure, conscious fashion, women's, men's, and children's wear. It is no surprise that you have diverse types of retailers. Yes, there are the obvious ones like department stores, but you also have independent boutiques and online stores. Each edition has its theme and a keynote speech. In 2021, this honour was bestowed to Dame Zandra Rhodes, one of the most pre-eminent fashion creators to have ever come out of the United Kingdom. The supporting program also offers catwalks for trends, info on social media and what the new decade will look like for fashion.
Travel 2 Fairs Takes You There
Have you bought your tickets to Pure London? Plan your business trip with one phone call to Travel 2 Fairs Ltd. We are here to do the research, select the most affordable hotel rates on the market and secure hotel reservations for Pure London. You will have a personal travel assistant who will always be there for you and expect to have your accommodation for Pure London finished in no time. Travel 2 Fairs Ltd can secure lodgings next to Olympia London for groups as large as twenty or more people. If you are travelling solo, that is all right with us, too.
Past Iterations
Pure London July 2022
PURE LONDON July 2022 featured fifty-eight exhibitors. The hosting location, Olympia London, did not feature coronavirus precautions.
Pure London February 2023
The 2023 winter iteration of Pure London occurred as a live trade exhibition in Olympia London. The venue did not include coronavirus precautions because the country repealed its pandemic restrictions. The iteration received over 250 exhibiting brands.
Pure London July 2023
The 2023 July iteration occurred between 16-18.07.2023 in Olympia London. The live trade exposition featured approximately 221 exhibiting firms and was attended by more than 1 000 of retailer specialists on the first day.
Pure London February 2024
The 2024 February iteration took place as a live trade exposition between 11-13.02.2024 in Olympia London. The event was attended by around 360 exhibiting firms from approximately 30 nations.
Pure London July 2024
The 2024 July iteration of Pure London occurred between 14-16.07.2024 as a live trade exposition. It was attended by approximately 190 exhibiting firms and around 30 lecturers.
Pure London February 2025
The 2025 iteration of Pure London took place as part of the Spring Fair. It attracted more than 1 270 exhibiting firms from 31 nations and around 60 lecturers.
Pure London February 2026
The 2026 iteration of Pure London was a live trade expo that coincided with Spring Fair International 2026. The events were attended by over 1 400 exhibiting firms and more than 38 000 visitants.
Our visitors for the event
Diana Vargas
Brad Phaneuf
We worked with Tom Parker at Travel2Fair and couldn't have asked for a better coordinator. He was most professional and responsive and wouldn't hesitate to use him again.
Dafni Ananiadou
Dear Tracy,
Thank you for the call!
Everything was fine with the hotel.
Kind regards,
Dafni
Amir Guilatt
Hi Tracy,
How are you?
Just a quick update that the hotel was all in all good and we had a good stay 😊
Regarding next year, once you have price please let us know.
We would like to try and book the Best Western like last year if the cost will allow us.
Have a nice day! 😊
Best regards
Amir
Ambiente Germany - 2024
Stephen Turner
Hi Jack,
The vicinity of the hotel was excellent and the people were friendly enough and the room was clean.
I did miss no air conditioning and there was only 1 power point which was nowhere near the desk which seemed strange.
The service from Jack was perfect and he kept me informed all the way so if I come across again I will use you guys again.
Regards,
Steve Turner
Director
ANUGA 2023
Ms Celine Avila
Dear Megan,
Regarding the hotel, it was ok, some rooms were very small like mine but it was clean. Some other colleagues were happy because they had big rooms with a nice view. The staff was friendly and very useful.
Regards,
Céline AVILA-PENELON
Mr. David Gillespie
The Novotel was a comfortable, clean, modern and efficient location for attending the Ligna show.
Depending on the group attending the Ligna show, another option would be Hannover Old Town which is a short walk further and adds a historic German/European experience. Most evenings we walked to this area for dinner from the Novotel.
Regards,
Dave
Debbie Tucker
Hi Megan,
Everything was excellent thank you!
The Lake Geneva Hotel was great and the shuttle buses to the conference were very convenient too.
Thanks, Debs
EBACE - 2024
Valérie PETIT
Enjoy Hotel well located and easy to join through the public transports. A little cold the 2 first nights according to our collegues but th problem has been solved with the heating. Great thanks to George and T2F for their help and kindness
James Connolly
The hotel was fine thank you, the location especially was perfect for the fair.
Definitely somewhere we would consider for next year’s fair.
Once you have details for next year please let us know
Carlos Jimenez
Dear Michelle,
That’s really good news, thank you so much for your fantastic help.
I’ll print all the vouchers and ready to fly out.
I hope you stay safe and wish you great weekend ahead.
Carl Brière
Hello Michael,
Thank you for reaching us. I confirm that we received a very good service from Tom and also from the hotel. We will go back to Nuremberg Toy Fair next year.
Our Clients
