(12 February 2023 - 14 February 2023 )
Venue: Olympia
Location: UK , London
Organizer: Hyve Group Plc

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About the event


The 2023 edition of PURE LONDON will take place between 12.02.2023 - 14.02.2023. The hosting location for the face-to-face event will be Olympia London. The venue will not install strict Covid-19 prevention measures. Due to the UK lifting the related domestic restrictions. Likewise, the country currently does not have travel limitations. Such changes have occurred as a result of the improving pandemic situation. 

Pure London – A Brief Introduction 

If you’re an emerging designer and want as many retailers as possible to see your collections, Pure London is the trade show you need to attend. The international fashion trade show is built to have the entire fashion supply chain into one place – the London Olympia exhibition centre. It’s a platform for new designers and major fashion brands to do business and set upcoming trends for the season. Editions are highly successful. The exhibition halls overflow with over 1300 fashion collections and the audience reaches up to 17,000 trade visitors.

An Industry Profile 

Pure London covers the entire fashion spectrum. The exhibition halls feature footwear, jewellery, fashion accessories, athleisure, women's wear, men's wear, conscious fashion and children’s fashion. As such, it is no surprise that you have many types of retailers, who come. Yes, there are the obvious ones like department stores, but you also have independent boutiques and online stores. Each edition has its own theme and a special keynote speech. In 2021, this honour goes to Dame Zandra Rhodes, one of the biggest fashion designers to have ever come out of the United Kingdom. The supporting program also offers catwalks for trends, info on social media and what the new decade will look like for fashion.

Travel 2 Fairs Takes You There 

Have you bought your tickets for Pure London? Plan your business trip with one phone call to Travel 2 Fairs ltd. We’re here to do the research, select the most affordable hotel rates on the market, and do hotel reservations for Pure London. You have your own personal travel assistant who is there for you always and can expect to have your accommodation for Pure London finalized in no time. Travel 2 Fairs ltd can secure hotels close to the London Olympia exhibition centre for groups as big as twenty people or more. If you are travelling solo, that’s all right with us, too.

Past Editions


The 2022 edition of PURE LONDON featured 58 exhibitors. It was held between the dates 17.07.2022 and 19.07.2022. The hosting location, Olympia London, did not feature Covid-19 safety measures.

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