PURE LONDON 2027

Update

PURE LONDON February 2027 will occur between the 7th and 10th of February 2027. The hosting location for the face-to-face event will be Olympia London.

A Brief Introduction

If you want to network with as diverse retailers as possible to see your collections, Pure London is the trade exhibition you ought to attend. The global fashion trade exhibition gathers the whole fashion supply chain at Olympia London. It is a platform for new designers and major fashion brands to do business and set upcoming trends for the season. Editions are extraordinarily successful. The exhibition halls overflow with over 1 300 fashion collections and up to 17 000 trade visitants.

An Industry Profile

Pure London covers the entire fashion spectrum. The exhibition halls feature diverse wares. Such include footwear, fashion accoutrements, athleisure, conscious fashion, women's, men's, and children's wear. It is no surprise that you have diverse types of retailers. Yes, there are the obvious ones like department stores, but you also have independent boutiques and online stores. Each edition has its theme and a keynote speech. In 2021, this honour was bestowed to Dame Zandra Rhodes, one of the most pre-eminent fashion creators to have ever come out of the United Kingdom. The supporting program also offers catwalks for trends, info on social media and what the new decade will look like for fashion.

Travel 2 Fairs Takes You There

Have you bought your tickets to Pure London? Plan your business trip with one phone call to Travel 2 Fairs Ltd. We are here to do the research, select the most affordable hotel rates on the market and secure hotel reservations for Pure London. You will have a personal travel assistant who will always be there for you and expect to have your accommodation for Pure London finished in no time. Travel 2 Fairs Ltd can secure lodgings next to Olympia London for groups as large as twenty or more people. If you are travelling solo, that is all right with us, too.

Past Iterations

Pure London July 2022

PURE LONDON July 2022 featured fifty-eight exhibitors. The hosting location, Olympia London, did not feature coronavirus precautions.

Pure London February 2023

The 2023 winter iteration of Pure London occurred as a live trade exhibition in Olympia London. The venue did not include coronavirus precautions because the country repealed its pandemic restrictions. The iteration received over 250 exhibiting brands.

Pure London July 2023

The 2023 July iteration occurred between 16-18.07.2023 in Olympia London. The live trade exposition featured approximately 221 exhibiting firms and was attended by more than 1 000 of retailer specialists on the first day.

Pure London February 2024

The 2024 February iteration took place as a live trade exposition between 11-13.02.2024 in Olympia London. The event was attended by around 360 exhibiting firms from approximately 30 nations. 

Pure London July 2024

The 2024 July iteration of Pure London occurred between 14-16.07.2024 as a live trade exposition. It was attended by approximately 190 exhibiting firms and around 30 lecturers.

Pure London February 2025

The 2025 iteration of Pure London took place as part of the Spring Fair. It attracted more than 1 270 exhibiting firms from 31 nations and around 60 lecturers. 

Pure London February 2026

The 2026 iteration of Pure London was a live trade expo that coincided with Spring Fair International 2026. The events were attended by over 1 400 exhibiting firms and more than 38 000 visitants.