Dear Megan,
The hotel and the location were great ! We would like to book the same hotel for Vitafoods 2024 OR perhaps something different in the same area.
Nina
Book hotels online for PURE LONDON 2027
Book nowAbout the event
Update
PURE LONDON February 2027 will occur between the 7th and 10th of February 2027. The hosting location for the face-to-face event will be Olympia London.
A Brief Introduction
If you want to network with as diverse retailers as possible to see your collections, Pure London is the trade exhibition you ought to attend. The global fashion trade exhibition gathers the whole fashion supply chain at Olympia London. It is a platform for new designers and major fashion brands to do business and set upcoming trends for the season. Editions are extraordinarily successful. The exhibition halls overflow with over 1 300 fashion collections and up to 17 000 trade visitants.
An Industry Profile
Pure London covers the entire fashion spectrum. The exhibition halls feature diverse wares. Such include footwear, fashion accoutrements, athleisure, conscious fashion, women's, men's, and children's wear. It is no surprise that you have diverse types of retailers. Yes, there are the obvious ones like department stores, but you also have independent boutiques and online stores. Each edition has its theme and a keynote speech. In 2021, this honour was bestowed to Dame Zandra Rhodes, one of the most pre-eminent fashion creators to have ever come out of the United Kingdom. The supporting program also offers catwalks for trends, info on social media and what the new decade will look like for fashion.
Travel 2 Fairs Takes You There
Have you bought your tickets to Pure London? Plan your business trip with one phone call to Travel 2 Fairs Ltd. We are here to do the research, select the most affordable hotel rates on the market and secure hotel reservations for Pure London. You will have a personal travel assistant who will always be there for you and expect to have your accommodation for Pure London finished in no time. Travel 2 Fairs Ltd can secure lodgings next to Olympia London for groups as large as twenty or more people. If you are travelling solo, that is all right with us, too.
Past Iterations
Pure London July 2022
PURE LONDON July 2022 featured fifty-eight exhibitors. The hosting location, Olympia London, did not feature coronavirus precautions.
Pure London February 2023
The 2023 winter iteration of Pure London occurred as a live trade exhibition in Olympia London. The venue did not include coronavirus precautions because the country repealed its pandemic restrictions. The iteration received over 250 exhibiting brands.
Pure London July 2023
The 2023 July iteration occurred between 16-18.07.2023 in Olympia London. The live trade exposition featured approximately 221 exhibiting firms and was attended by more than 1 000 of retailer specialists on the first day.
Pure London February 2024
The 2024 February iteration took place as a live trade exposition between 11-13.02.2024 in Olympia London. The event was attended by around 360 exhibiting firms from approximately 30 nations.
Pure London July 2024
The 2024 July iteration of Pure London occurred between 14-16.07.2024 as a live trade exposition. It was attended by approximately 190 exhibiting firms and around 30 lecturers.
Pure London February 2025
The 2025 iteration of Pure London took place as part of the Spring Fair. It attracted more than 1 270 exhibiting firms from 31 nations and around 60 lecturers.
Pure London February 2026
The 2026 iteration of Pure London was a live trade expo that coincided with Spring Fair International 2026. The events were attended by over 1 400 exhibiting firms and more than 38 000 visitants.
Our visitors for the event
Nina Skullerud
Laura Chong
Dear Mark,
Thank you for providing good supports as always. We had a good time in Dusseldorf and show went well. Good rate and best services from you, we appreciated it much. You will receive my email on next year bookings very soon!
And, Happy Thanksgiving!
Regards, Laura
Dagmar Thiem
Dear Megan,
I hope you are doing fine.
Thanks for asking: Vitafoods Europe in Barcelona was great. Although I wasn't there in person, I can share what my colleagues reported: It was a fantastic trade show, we had many visitors and a lot of good conversations.
Your support regarding the organization has been a big part of our success. Our team really liked the hotel, and your coordination with the hotel restaurant for the menu was very helpful to us. Once again, I sincerely thank you for your great support.
We look forward to receiving your offer and continuing the good collaboration with you!
Vitafoods Europe & Finished Products Expo - 2025
Keith Hotchkiss
Thanks Tracy for reaching out. We certainly enjoyed our time in Frankfurt. The hotel was fine. Our room was clean and comfortable. The staff were very helpful.
We enjoyed the Fair. There was certainly lots to see. Unfortunately the fair did not have any fashion or jewelry or purses which would have been of interest to us. Is there a fair that focuses on those items. All in all we did enjoy the vast array of products on display at the fair and enjoyed many interesting conversations with retailers and distributors.
Sincerely
Keith
Ambiente Germany - 2025
Ms. Bettina Gutiérrez
The Hotel was clean and well and the personal was friendly.
Sven Wolf
Hello George,
The hotel was good. Thin walls 😊 but awesome location and food/breakfast.
Good size of the rooms. Didn`t receive any complaints from my team
CPHI Worldwide 2023
Karl Heusi
Hi Megan,
Many thanks for your message. Everything worked very well and the hotel is clean and conveniently located.
Best regards
Manuela Savelli
Dear Megan,
Apologies for my delayed response—I was out of the office until yesterday.
Everything went very smoothly, and we truly appreciated the location of the hotel. I would definitely be interested in receiving some rates for the next Vitafoods event. It would be great to have a few options to consider.
Looking forward to hearing from you!
Best regards,
Manuela
Vitafoods Europe & Finished Products Expo - 2025
Hugo Ferreira da Silva
Hi Tom,
We always stay at Hotel Rubin and really like it. In addition to being very central, it has everything we need for a work trip.
ProWein - 2024
Joanna Konieczna
Dear Ben,
I want to share my feedback regarding my recent stay at Jugendherberge City-Hostel Koln-Riehl. I had a good experience, but a few points are worth mentioning.
Firstly, I commend the hostel's location, which is conveniently situated near the trade fair. This was one of the hostel's significant strengths.
However, I noticed that the rooms, although clean, had a rather plain and not very cosy ambience.
Thank you again, and I wish you continued success in future development.
Ramtin SIYAHKALROUDI
Hi Tom
I’m doing very well thanks, hope the same for you,
Everything was perfect, thanks a lot for the organization.
I will leave a five stars comment as soon as I can,
Regards
Ram
CPhI Worldwide - 2024
Tania Camilleri
Good morning Benjamin,
Yes the trip was very successful and hotels were perfect.
Ambiente Germany - 2024
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