Bonjour Simon,
Everything was perfect.
Thanks!
JP
PURE LONDON 2026
( 1 February 2026
- 4 February 2026
)
Venue:
The NEC Birmingham
Organizer:
Hyve Group Plc
Book hotels online for PURE LONDON 2026
Book nowAbout the event
Update
PURE LONDON February 2025 will occur between the 9th and 11th of February 2025. The hosting location for the face-to-face event will be Olympia London.
A Brief Introduction
If you want to network with as diverse retailers as possible to see your collections, Pure London is the trade exhibition you ought to attend. The global fashion trade exhibition gathers the whole fashion supply chain at Olympia London. It is a platform for new designers and major fashion brands to do business and set upcoming trends for the season. Editions are extraordinarily successful. The exhibition halls overflow with over 1 300 fashion collections and up to 17 000 trade visitants.
An Industry Profile
Pure London covers the entire fashion spectrum. The exhibition halls feature diverse wares. Such include footwear, fashion accoutrements, athleisure, conscious fashion, women's, men's, and children's wear. It is no surprise that you have diverse types of retailers. Yes, there are the obvious ones like department stores, but you also have independent boutiques and online stores. Each edition has its theme and a keynote speech. In 2021, this honour was bestowed to Dame Zandra Rhodes, one of the most pre-eminent fashion creators to have ever come out of the United Kingdom. The supporting program also offers catwalks for trends, info on social media and what the new decade will look like for fashion.
Travel 2 Fairs Takes You There
Have you bought your tickets to Pure London? Plan your business trip with one phone call to Travel 2 Fairs Ltd. We are here to do the research, select the most affordable hotel rates on the market and secure hotel reservations for Pure London. You will have a personal travel assistant who will always be there for you and expect to have your accommodation for Pure London finished in no time. Travel 2 Fairs Ltd can secure lodgings next to Olympia London for groups as large as twenty or more people. If you are travelling solo, that is all right with us, too.
Past Iterations
Pure London July 2022
PURE LONDON July 2022 featured fifty-eight exhibitors. The hosting location, Olympia London, did not feature coronavirus precautions.
Pure London February 2023
The 2023 winter iteration of Pure London occurred as a live trade exhibition in Olympia London. The venue did not include coronavirus precautions because the country repealed its pandemic restrictions. The iteration received over 250 exhibiting brands.
Pure London July 2023
The 2023 July iteration occurred between 16-18.07.2023 in Olympia London. The live trade exposition featured approximately 221 exhibiting firms and was attended by more than 1 000 of retailer specialists on the first day.
Pure London February 2024
The 2024 February iteration took place as a live trade exposition between 11-13.02.2024 in Olympia London. The event was attended by around 360 exhibiting firms from approximately 30 nations.
Pure London July 2024
The 2024 July iteration of Pure London occurred between 14-16.07.2024 as a live trade exposition. It was attended by approximately 190 exhibiting firms and around 30 lecturers.
Pure London February 2025
The 2025 iteration of Pure London took place as part of the Spring Fair. It attracted more than 1 270 exhibiting firms from 31 nations and around 60 lecturers.
Our visitors for the event
Jean-Pascal
Valerie Angelini
Hi Tracy,
Everything was perfect with Margot House! Thank you!
CPhI Worldwide 2023
Pia
Thanks to Tess,
we had nice time in Hotel City Garden in Amsterdam. Especially thanks for the room upgrade we got!
Many thanks...
Melis Demirsoylu
We would like to thank Mrs. Ellie Stone for her perfect assistancy. She was very supportive, always accessible during whole process.
Nutthaya T.
Thanks for your service. We will get back to you once we plan to go on our next events!
Best regards,
Nutthaya
Solja Mannermaa
Hello Tom,
CPHI event went very well, and our booth was very busy.
Hotel Macchiavelli was quite good hotel especially breakfast was good and fresh. Also location was good, not far away from the train station. Thank you for your help and looking forward next year’s CPHI in Frankfurt.
Have a nice autumn!
Best regards,
Solja
CPhI Worldwide - 2024
Evert van de Beek
All well arranged.Friendly staff. Hotel Moniga Fiera In Milan was very close to the EICMA fair.Ideal location.Good self service buffet breakfast in the morning.Similar in the evening.Very comfortable rooms.Would recommend to book this hotel.
Beata Rynarzewska
Hello Tess,
I'm satisfied with our stay at Holiday Inn hotel in Dusseldorf :-).
Could you send offer for 2 single rooms + breakfast for the Medica fair 2024?
Best regards,
Beata Rynarzewska
Medica 2023
Skip Ng
I am very grateful for the help from George. The hotel was wonderful and it was in a really nice place. Will go there for sure again.
Michal Korcek
Hello Ellie,
Thank you for your e-mail. The cooperation with you and with your company was great. Especially work with you. I have to tell you a big thanks.
My colleagues was surprised how the hotel work. There was no problem with anything. Breakfast was really good.
And also the way to exhibitions was very quick.
And for the next year. We will exhibit in Paris, but the accommodation will prepare the CSG company – this is our „mother“ . MSM is member of CSG. this is not in my hends.
But Im sure that in the future I will work with you!!
Thank you one more time
S pozdravom
Ing. Michal Korček
DSEI 2023
Anna TELLAI
The stay at the hotel went very well for the whole team, very good reception, very correct rooms. Thanks to Travel to fairs, we were able to get last minute booking changes, thank you Tom Parker for your efficiency and kindness throughout the process!
Michail Markovich
Hello Ben,
Everything went well.
Mr Michail Markovich
Our Clients
