Our referent in T2F has always been at our disposal, offering an excellent service! The hotel had an excellent position and we did not find any problem, except that the rooms had never been cleaned in our 4 nights staying. Anyway we will simply point it out for next event!
About the event
Update
PURE LONDON February 2025 will occur between the 9th and 11th of February 2025. The hosting location for the face-to-face event will be Olympia London.
A Brief Introduction
If you want to network with as diverse retailers as possible to see your collections, Pure London is the trade exhibition you ought to attend. The global fashion trade exhibition gathers the whole fashion supply chain at Olympia London. It is a platform for new designers and major fashion brands to do business and set upcoming trends for the season. Editions are extraordinarily successful. The exhibition halls overflow with over 1 300 fashion collections and up to 17 000 trade visitants.
An Industry Profile
Pure London covers the entire fashion spectrum. The exhibition halls feature diverse wares. Such include footwear, fashion accoutrements, athleisure, conscious fashion, women's, men's, and children's wear. It is no surprise that you have diverse types of retailers. Yes, there are the obvious ones like department stores, but you also have independent boutiques and online stores. Each edition has its theme and a keynote speech. In 2021, this honour was bestowed to Dame Zandra Rhodes, one of the most pre-eminent fashion creators to have ever come out of the United Kingdom. The supporting program also offers catwalks for trends, info on social media and what the new decade will look like for fashion.
Travel 2 Fairs Takes You There
Have you bought your tickets to Pure London? Plan your business trip with one phone call to Travel 2 Fairs Ltd. We are here to do the research, select the most affordable hotel rates on the market and secure hotel reservations for Pure London. You will have a personal travel assistant who will always be there for you and expect to have your accommodation for Pure London finished in no time. Travel 2 Fairs Ltd can secure lodgings next to Olympia London for groups as large as twenty or more people. If you are travelling solo, that is all right with us, too.
Past Iterations
Pure London July 2022
PURE LONDON July 2022 featured fifty-eight exhibitors. The hosting location, Olympia London, did not feature coronavirus precautions.
Pure London February 2023
The 2023 winter iteration of Pure London occurred as a live trade exhibition in Olympia London. The venue did not include coronavirus precautions because the country repealed its pandemic restrictions. The iteration received over 250 exhibiting brands.
Pure London July 2023
The 2023 July iteration occurred between 16-18.07.2023 in Olympia London. The live trade exposition featured approximately 221 exhibiting firms and was attended by more than 1 000 of retailer specialists on the first day.
Pure London February 2024
The 2024 February iteration took place as a live trade exposition between 11-13.02.2024 in Olympia London. The event was attended by around 360 exhibiting firms from approximately 30 nations.
Pure London July 2024
The 2024 July iteration of Pure London occurred between 14-16.07.2024 as a live trade exposition. It was attended by approximately 190 exhibiting firms and around 30 lecturers.
Pure London February 2025
The 2025 iteration of Pure London took place as part of the Spring Fair. It attracted more than 1 270 exhibiting firms from 31 nations and around 60 lecturers.
Our visitors for the event


Dear Tom,
Thank you for your mail.
Everything was OK. Thank you so much for your help and professionalism.
We will know if we need rooms for BIOFACH 2026 around june 2025.
Best regards,
Emilie Lessirard
BIOFACH 2025

Price / quality ration very good, spacious and clean room. Breakfast simple but more than enough. Nice lobby and friendly staff. Only negative point is the noise at night in the rooms facing the street, very difficult to rest. I was lucky to face the interior areas but my colleagues had trouble sleeping.

Dear Tom,
The stay was successful. Thank you for your help.
Best Regards,
Cathia

Wonderful stay, very helpful staff.

Dear Tracy,
Thank you for the call!
Everything was fine with the hotel.
Kind regards,
Dafni

Hi Kristina,
I would like to inform you that the hotel was superb!
While your Agent Tom Parker served us really well and acted fast when we needed anything
Thanks and Good day!
Bauma - 2025

T2F were very professional. The communication was good and they handled all the small changes that happend last minute.

Everything went perfect and we were happy with the hotel we choose.
Anuga 2023

Hello Tom,
Thank you very much for your email.
Tom is communicating very well and provides very good services.
We had a great experience at the hotel. It was comfortable and clean. Also, it was close to public transportation as we specified.
Thank you very much for the follow up.
All the best!
Nuremberg Toy Fair / Spielwarenmesse - 2024

Thanks a lot for everything, we are satisfied with the service provided by you. Location was suitable in the centre of Dortmund City, and hotel was very comfortable, clean, and friendly employees.
I am glad to use your service year by year .

All went perfect with the hotel and we enjoyed it a lot.
Only down side the temperature in the rooms were a bit low.
DOMOTEX Hannover - 2024
Our Clients





