I was very happy with my stay at Novum Hotel Lichtburg am Kurfurstendamm***. I'm happy with the standard. It is clean and very well located. And for the price you pay is worth it. Thank you very much. For next edition I will make sure to let you know.
Book hotels online for PURE LONDON 2027
Book nowAbout the event
Update
PURE LONDON February 2027 will occur between the 7th and 10th of February 2027. The hosting location for the face-to-face event will be Olympia London.
A Brief Introduction
If you want to network with as diverse retailers as possible to see your collections, Pure London is the trade exhibition you ought to attend. The global fashion trade exhibition gathers the whole fashion supply chain at Olympia London. It is a platform for new designers and major fashion brands to do business and set upcoming trends for the season. Editions are extraordinarily successful. The exhibition halls overflow with over 1 300 fashion collections and up to 17 000 trade visitants.
An Industry Profile
Pure London covers the entire fashion spectrum. The exhibition halls feature diverse wares. Such include footwear, fashion accoutrements, athleisure, conscious fashion, women's, men's, and children's wear. It is no surprise that you have diverse types of retailers. Yes, there are the obvious ones like department stores, but you also have independent boutiques and online stores. Each edition has its theme and a keynote speech. In 2021, this honour was bestowed to Dame Zandra Rhodes, one of the most pre-eminent fashion creators to have ever come out of the United Kingdom. The supporting program also offers catwalks for trends, info on social media and what the new decade will look like for fashion.
Travel 2 Fairs Takes You There
Have you bought your tickets to Pure London? Plan your business trip with one phone call to Travel 2 Fairs Ltd. We are here to do the research, select the most affordable hotel rates on the market and secure hotel reservations for Pure London. You will have a personal travel assistant who will always be there for you and expect to have your accommodation for Pure London finished in no time. Travel 2 Fairs Ltd can secure lodgings next to Olympia London for groups as large as twenty or more people. If you are travelling solo, that is all right with us, too.
Past Iterations
Pure London July 2022
PURE LONDON July 2022 featured fifty-eight exhibitors. The hosting location, Olympia London, did not feature coronavirus precautions.
Pure London February 2023
The 2023 winter iteration of Pure London occurred as a live trade exhibition in Olympia London. The venue did not include coronavirus precautions because the country repealed its pandemic restrictions. The iteration received over 250 exhibiting brands.
Pure London July 2023
The 2023 July iteration occurred between 16-18.07.2023 in Olympia London. The live trade exposition featured approximately 221 exhibiting firms and was attended by more than 1 000 of retailer specialists on the first day.
Pure London February 2024
The 2024 February iteration took place as a live trade exposition between 11-13.02.2024 in Olympia London. The event was attended by around 360 exhibiting firms from approximately 30 nations.
Pure London July 2024
The 2024 July iteration of Pure London occurred between 14-16.07.2024 as a live trade exposition. It was attended by approximately 190 exhibiting firms and around 30 lecturers.
Pure London February 2025
The 2025 iteration of Pure London took place as part of the Spring Fair. It attracted more than 1 270 exhibiting firms from 31 nations and around 60 lecturers.
Pure London February 2026
The 2026 iteration of Pure London was a live trade expo that coincided with Spring Fair International 2026. The events were attended by over 1 400 exhibiting firms and more than 38 000 visitants.
Our visitors for the event
Corne Schalkwyk
Sylvie Etchemendy
Bonjour Tom,
J’espère que vous allez bien, le salon de la piscine s’est bien déroulé pour nous et notre Equipe a été très satisfaite de l’hôtel.
Je vous remercie pour votre accompagnement, votre disponibilité et votre efficacité.
Peut-être à bientôt pour une nouvelle aventure 😊
Encore merci.
Bien cordialement.
Sylvie ETCHEMENDY
Mr. Dean Thorlakson
In my opinion it was a great location for us. Staff was courteous and nice. Rooms were spacious. Breakfasts were very good with lots of choices. There was a. It of outside noise that bothered the odd person but nothing that was unbearable.
I would definitely stay there again if we were to go back to Hannover.
But that’s just my 2 cents worth.
Frederic Bernard
Hi Brian,
All went well. Very nice hotel and no troubles at the check-in, even though we came late at night.
Thanks again.
Best regards / Med venlig hilsen
Furkan Mesut BALCI
Dear Megan,
Many thanks, everything was okay.
Furkan
Elisa Lullo
Hello Megan,
I am thankful
Yes everyone did enjoy their stay at Catalonia Magdalenes.
The hotel was really nice and the staff so cute and kind.
It was great :)
Many thanks!
Have a lovely day ahead.
Thank you and kind regards.
Elisa
CPhI Worldwide 2023
James Connolly
The hotel was fine thank you, the location especially was perfect for the fair.
Definitely somewhere we would consider for next year’s fair.
Once you have details for next year please let us know
Tine Vangodtsnoven
Hello Jack,
Everything went well PhiLeRo Hotel Koln. Thank you for the support.
Tine
Anuga 2023
Mrs Salvia Omar
Dear Megan,
Wishing a great start to 2019 in Health, Happiness and Wealth!
My sincere apologies for the late reply as I headed for my holidays on return and just back last Friday to office.
Well, everything were great during my stay in Langham with a room’s view of Pearl River and awesome facility. Plus point with walking distance (5mins) to subway station and 10 mins stroll to the exhibition centre.
My greatest appreciation to you for all the coordination and arrangement for the hotel reservation!
Have a happy Monday!
Thank you
Best regards,
Salvia Omar
Ilona Teaca Cernenco
Dear Megan,
I just want to thank you for everything with the hotel. My boss and partners are very pleased with the hotel and the attention they had. Just thank you so much.
Anuga – 2025
Amaia Bolanos Escorza
Hi Megan,
How are you? We are very happy with the hotel and I would like to do the reservation to next FAKUMA in 2023. Can you check it please?
Many thanks!
Ms. Masami Shibahara
Dear Tom,
Thank you for your mail. My member mentioned, this hotel was perfect, especially location was nice. We will contact you if we need your help to book the good hotel for the exhibition etc.
Again, thank you very much for your dedicated support for this.
Have a great day!
Best regards,
Masami
Our Clients
