PLMA 2025

(20 May 2025 - 21 May 2025 )

Venue: Amsterdam RAI

Location: Netherlands, Amsterdam

Industry: Franchising Marketing Advertising

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About the event

Update

The in-person PLMA 2025 will return to RAI Amsterdam between the 20th and 21st of May 2025.

Preface

The PLMA trade show is a vital private label trade exhibition. It is an annual business that occurs at the RAI Amsterdam. It serves as a crucial trend and innovation barometer. This includes presenting novel solutions related to food & beverage products, cosmetics, handicrafts, and decorations. As a result, the trade exhibition receives over 17 700 participants. This incorporates more than 2 700 exhibiting firms and over 15 000 visitants. These comprise decision-makers from around 120 nations. Among them is the Republic of South Africa, the Federal Republic of Brazil, the People's Republic of Canada, Germany, and the Republic of India. PLMA’s attendees feature department/discount shops, hyper/supermarkets, and drug store representatives. They also include manufacturers, retailers, and suppliers. Such attendants network, present or examine wares, overview markets, exchange knowledge and earn recognition. Such business goals occur on a 42 000 m2 event space comprising 15 exhibition halls and over 60 national pavilions.

About PLMA

PLMA’s agenda incorporates diverse show-stoppers. Among them are New Product Expo, International Consumer Survey, International Salute to Excellence Award and Idea Supermarket.

PLMA’s exhibitor/attendee lists feature pre-eminent enterprises, such as:

Aldi;
Carrefour;
Ikea Foodservices;
Kaufland;
Lidl;
Metro;
Mercadona;
Mercator;
Rewe;
Spar;
Tesco.

Such companies represent various industries. Among them are the hobby, household goods, glassware, ceramics, leisure, food & beverage, retail, marketing, PR, advertising, pet care, franchising, health, and beauty sectors.

PLMA Accommodation

Procure suitable accommodation for PLMA before all the good deals are taken with Travel 2 Fairs Ltd. All that is necessary is to inform us about how many rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd oversees the rest. Secure accommodations close to RAI Amsterdam and earn the advantage by gaining invaluable access to public transportation. We can inform you of the top-grade paths to take to the venue. Besides affordable accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.

Event information might be outdated because of the coronavirus pandemic. More information is available from the organiser.

Past Iterations

PLMA 2022

PLMA 2022 was a live event held between the 31st of May and the 1st of June 2022. It was held in the absence of coronavirus safeguards. This was due to the lifting of the related domestic restrictions. The event received over 14 000 visitors and users from 120 countries. It additionally featured 2 500 exhibitor firms from more than 70 nations on 42 000 m2 of event space.

PLMA 2023

PLMA 2023 occurred as a live trade exhibition between May 23rd and May 24th, 2023, in Amsterdam RAI. The venue did not include coronavirus safeguards due to the repealed pandemic restrictions. The iteration received more than 30 000 attending professionals from 125 nations and over 2 600 exhibiting firms.

PLMA 2024

The PLMA 2024 show in Amsterdam occurred between May 28th and May 29th, 2024, in Amsterdam RAI. It took place as a live trade expo on 44 000 m2. It presented the wares of more than 2 900 exhibiting firms from 73 nations. They were overviewed by over 17 000 visitants from more than 125 countries.

Our visitors for the event

Dimos Maligiannis

easyHotel Barcelona Fira
CPhI Worldwide

Dear Ellie,

Indeed, our overall satisfaction was great as it was very close to the fair (walking distance 10 min max), with a decent breakfast and 24-h available reception.

The room was very clean and the bed was super comfy although it would be perfect if there was a table and chair. We got a free room cleaning service for staying every 4 nights.

The hotel was very close to the train station, and to a very big mall which has Carrefour and a food court. Easy check out as well.

Have a great day ahead,

Best regards,

Dimos Maligiannis

CPhI Worldwide 2023

Cristina Oliva

B&B Hotel Frankfurt City-Ost
Frankfurt Book Fair

Dear Ben,

The fair was very successful and I really liked the hotel where I stayed with my colleague. It was perfect, right next to the subway and only 15 minutes away from the book fair.

I will use your services again for sure, thank you for making the experience so enjoyable.

Best regards,

Cristina

Frankfurt Book Fair 2023

Julie

DRUPA

One of my colleagues tried to check in after 11pm using the self-service system it found is booking, asked him to enter my address, and then when pressed to confirm it said it couldn’t process my check-in. This happened to another colleague arriving late due to flight delays -the system is unreliable/faulty, which is a particular issue when the check-in desk is unmanned. Both had to use the hotel's emergency number. Overall the hotel was clean and service was ok.

Mr. David Gillespie

Novotel Suites Hannover
LIGNA Hannover

The Novotel was a comfortable, clean, modern and efficient location for attending the Ligna show.

Depending on the group attending the Ligna show, another option would be Hannover Old Town which is a short walk further and adds a historic German/European experience. Most evenings we walked to this area for dinner from the Novotel.

Regards,

Dave

Paulina Ceglinska

Hotel Suisse
Vitafoods Europe & Finished Products Expo

Hi Michelle,

Yes, we have checked out and everything was ok :) The hotel has the perfect localization, so we had no problem reaching the Palexpo or the airport. Thanks, it was a good choice!

Vitafoods Europe & Finished Products Expo - 2024

JAROSLAW KRUSZKA

GS Hotel
transport logistic

Everything went smooth and perfect. Thank you very much for your help and assistance with accommodation and transfers to the fair grounds.

Lydia Barber

B&B Hotel Hannover-City
EMO Hannover

Absolutely excellent service from the team at Travel2Fairs. Many thanks Ellie for your attention to detail. Nothing was too much trouble and the hotel was very good. Great location, clean and friendly. We would definitely recommend.

EMO Hannover 2023

Laurence Leger

Hampton by Hilton Frankfurt City Centre East
ACHEMA

Hello Megan,

Thank you, all is good here.

Everything was fine in Frankfurt. The hotel was nice, and service was good. Everyone liked it. Thanks again for your support.

For now, have a nice weekend.

Freundliche Grüße / Kind regards

Laurence Léger

Marketing Managerin

ACHEMA 2024

Sebastian Etter

Premier Inn Nuernberg City Centre hotel
Nuremberg Toy Fair / Spielwarenmesse

Dear Tom

We have just been guests at your Premier Inn Nuremberg City Centre. We enjoyed our stay with you very much.

We would be happy to stay at the Premier Inn again during the next Spielwarenmesse.

Thank you very much.

Kind regards
Sebastian Etter

Ruth Valenzuela

Hotel am Augustinerplatz
Anuga

A very good service from George.

Everything went smoothly during Anuga.

ANUGA 2023

Chris Morrison

ibis Nurnberg City am Plarrer
BIOFACH

Thanks for your assistance in finding a hotel for Biofach 2020. The Ibis was in a good central location and met expectations. Regards Chris

Lily Liu

CPHI WORLDWIDE

Dear Tom,

Thanks for your email. For the Golden Leaf, generally speaking, it is a good experience. There are the tasty apples and free coffee and tea in the lobby. The people in the hotel are very nice. We just complain about the wi-fi in the hotel is not good, I can't use it in my room. I found many guests complaining about it in the reception. But anyway, thanks for your help.

Best regards.