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About the event
Update
ITB Berlin 2026 will occur between the 3rd and 5th of March 2026 in Messe Berlin alongside ITB Berlin Convention.
Preface
ITB Berlin (Internationale Tourismusborse Berlin) is one of the largest and most pivotal trade fairs for the tourism and HoReCa industries. It is an annual trade show founded in 1966 that serves as a central B2B platform. It presents the latest services, products, and popular destinations. This includes hospitality packages, holiday properties, and over 180 travel locations. This allows ITB Berlin’s attendees to prepare for the upcoming tourist seasons by learning about the latest market-driving forces, innovations, and business opportunities. The event welcomes more than 160 000 visitants and approximately 10 000 exhibiting firms, including around 1 000 leading buyers. They network, present new products, conduct business and expand their specialist knowledge on an event area of 160 000 m2.
About ITB Berlin
The ITB Berlin event receives participants from the tourism, HoReCa, and outdoor & travel sectors. Additionally, members of the transport and aviation industries attend the event. So do the media and event organisation sectors.
The ITB Berlin agenda features various showstoppers. These include the exhibition, which enables the overview of numerous hotels, holiday properties, travel packages, destinations, and types of tourism. Examples include adventure travel, business travel, medical tourism, and others. Additionally, the fair presents career and education opportunities via the ITB Career Center. Participants should also not overlook the ITB Berlin Awards, including the ITB Book Awards and the Destination Awards, as they grant recognition. The ITB MICE Forum is a must-attend for participants seeking to expand their knowledge.
ITB Berlin’s exhibitor list features various leading enterprises. Examples include:
The ITB Berlin agenda features various showstoppers. These include the exhibition, which enables the overview of numerous hotels, holiday properties, travel packages, destinations, and types of tourism. Examples include adventure travel, business travel, medical tourism, and others. Additionally, the fair presents career and education opportunities via the ITB Career Center. Participants should also not overlook the ITB Berlin Awards, including the ITB Book Awards and the Destination Awards, as they grant recognition. The ITB MICE Forum is a must-attend for participants seeking to expand their knowledge.
ITB Berlin’s exhibitor list features various leading enterprises. Examples include:
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ITB Berlin Accommodation
Procure suitable accommodation for ITB Berlin with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings adjacent to Messe Berlin. This will improve your commuting time by gaining invaluable public transport access. We can inform you of the top-quality routes to take to the locale. Apart from reasonable lodging accommodation for expositions, we similarly supply transportation services. One travel method to your hotel is to have a rentable car expecting you at the airport. Another is to schedule an airport transfer in both directions.
Event information might be outdated because of the coronavirus pandemic. More information is available from the organiser.
Past Iterations
ITB Berlin 2022
The 2022 edition of ITB Berlin occurred as a digital event between the 8th and 10th of March 2022, with a Digital Business Day on the 17th of March 2022. The event was hosted on itb.com with the aid of Messe Berlin. The edition took place as a digital trade exposition due to the pandemic. The edition featured 223 speakers, 450 correspondents from 30 countries, and 60 700 visitants from 125 nations. 2 500 buyers from 96 countries attended the Digital Business Day.
ITB Berlin 2023
The 2023 iteration of ITB Berlin received approximately 5 500 exhibiting firms from 161 nations and 90 127 visitants from over 180 countries. This includes 1 300 ITB Buyers’ Circle members, with 70% travelling from overseas. 3 000 correspondents, 333 travel blog experts and 400 international lecturers additionally attended.
ITB Berlin 2024
The 2024 iteration of ITB Berlin was a live trade exposition hosted in Messe Berlin. It featured more than 5 500 exhibiting firms from 170 nations and approximately 100 000 attendants on 150 000 m2. This included more than 300 bloggers, around 3 200 media specialists from 103 countries, 24 000 conference attendees, 1 300 leading purchasers from the ITB Circle, approximately 80 ministers and state secretaries and 72 ambassadors.
ITB Berlin 2025
Feria ITB Berlin 2025 was a live trade expo held in Messe Berlin. It presented the wares of 5 800 exhibiting firms from over 170 nations (5% increase compared to 2024) and showcased the lectures of around 400 lecturers. Among the approximately 100 000 visitants were 1 300 leading purchasers from the ITB Circle (87% of the visiting from abroad). Over 80 000 business contacts were created during Feria ITB Berlin 2025.
10,000+
exhibitors
160,000
sq m of exhibition area
160,000+
trade visitors
Our visitors for the event
Mayra Feijoo Ll.
Stephen Peng
Good Michelle,
Excuse me for didn't get back to you sooner. I was busying in tracking my luggage over past days due it wasn't come back along with me as expected until 10/31 late evening. The B Hotel in Barcelona is great, I would stay there again if I visit Barcelona again.
Right now, I haven't decide if to visit the next CPhI in Milan, however, if you have info for hotel/s in there, please feel free to provide me info in that regard, I will contact you again once I decided to visit the CPhI Milan in 2024. Thanks in advance to your help.
Regards,
Stephen
CPHI Worldwide 2023
Terry Olson
What Hotel Herzog lacked in room size, it more then doubled in customer service. The staff went out of their way to make sure we had a pleasant stay during the K-show. The only issue we had was the very small bathrooms, difficult to use.
Dagmar Thiem
Dear Megan,
I hope you are doing fine.
Thanks for asking: Vitafoods Europe in Barcelona was great. Although I wasn't there in person, I can share what my colleagues reported: It was a fantastic trade show, we had many visitors and a lot of good conversations.
Your support regarding the organization has been a big part of our success. Our team really liked the hotel, and your coordination with the hotel restaurant for the menu was very helpful to us. Once again, I sincerely thank you for your great support.
We look forward to receiving your offer and continuing the good collaboration with you!
Vitafoods Europe & Finished Products Expo - 2025
Jose Rui Marcelino
Excellent support! All requirements, requests and urgencies were fulfilled. The support was excellent, both by email and by phone. 5 star service that we recommend without a doubt. Traveling like this was a peace of mind.
Stefania Vittoni
All was good with our services and the hotel was really conveniently located to the fair.
DAMIEN McGINTY
Hi Michael,
The Radisson Blu Royal Garden Hotel was perfect.
Our preference would be again the Radisson Blu.
Kind Regards,
Ody Randsdorp
The overall opinion regarding Glam Milano was positive. The staff was friendly, the location was great and the service in general good, although not always adequate. The breakfast was average - a little less than expected. The beds were comfortable.
Alderman
Service in finding room in the location was first class. Hotel met all the requirements we desired.
Will be using you chaps again!
Susanne Szander
Hi Tom,
Nuremberg Burghotel was really excellent! We are satisfied with it and with your support about the booking and supporting us. I am sure that we will meet again because of FSB, Cologne – next year!
Thank you for everything!
Susanne
PNEUMATIC
Hotel was OK Service staff OK too Parking lot was not available, a bit difficult to park around there.
Restaurant got busy very soon, was not possible to dine one night.
Interlift 2023
Zihni Isik
We are very much satisfied with your service. Hotel Adler was at a level that could meet our needs. Hotel owners were friendly and helpful.Hotel was clean and quite hygenic. Only breakfast could be more diversified and its standards could be raised a bit more.
Our Clients
