We worked with Tom Parker at Travel2Fair and couldn't have asked for a better coordinator. He was most professional and responsive and wouldn't hesitate to use him again.
IAW 2026
(24 March 2026
- 26 March 2026
)
Venue:
Messe Cologne
Organizer:
Nordwestdeutsche Messegesellschaft
Book hotels online for IAW 2026
Book nowAbout the event
Update
Following the successful hosting of the 2025 editions, organisers have opted to proceed with the 2026 edition. IAW 2026 will take place between the 24th and 26th of March 2026 as a face-to-face event. The event will take place at Messe Cologne.
Preface
Do not lose sight of the fast-paced trends in retail and promotions at IAW. The international trade fair brings in over 300 exhibitors to Germany to present an in-depth overview of several industry sectors, including clothing, consumer goods, cosmetics, toys, home products and promotional products. IAW is renowned for its product portfolio, which features beverages, computer accessories, cosmetics, DIY products, electrical goods, electronics, fabrics, flowers, food, garden products, gift items and hardware.
IAW Accommodation
Secure your chances of success with hotels in Cologne within your price range. For an online hotel reservation for trade fairs, turn to Travel 2 Fairs Ltd. Business travel has many components to itself, but one of the most important is accommodation. It can take many hours to find the right hotel deal for your company, and Travel 2 Fairs Ltd shortens the search to a single business day. It is simple. Give us your planned budget, how many people are in your group and the dates you are travelling. Our team uses this data to create a bespoke stay in a trusted venue.
Past Iterations
IAW September 2021
IAW 2021 September occurred between 14-16.09.2021 at Messe Cologne. The edition was a face-to-face trade exhibition with strict coronavirus precautions, including attendants needing to show health certificates. Around 200 exhibiting firms and 5 000 visitants from 52 countries attended the fair.
IAW March 2022
IAW 2022 March featured around 4 800 attendants from 66 countries. The event was a face-to-face trade exhibition in Messe Cologne. It occurred between 08-10.03.2022. The venue featured the latest coronavirus precautions, including mandatary medical face coverings.
IAW September 2022
IAW 2022 September featured 260 exhibiting firms from 22 countries, including 60 newcomers, and around 5 000 trade visitants from 66 nations. The fair was held live between 06-08.09.2022 in Messe Cologne. It did not feature coronavirus precautions due to the repealing of the country's pandemic restrictions.
IAW March 2023
IAW 2023 March occurred as a live trade exhibition in Messe Cologne between 28.02-2.03.2023. The venue did not include coronavirus precautions. This was because of the repealing of the country's pandemic restrictions. The iteration signified a new attendance record as it featured more than 6 000 visitants from 80 countries with 48% being buyers. Additionally, the trade exhibition received 280 exhibiting firms from 22 nations with at least 17% being newcomers.
IAW September 2023
IAW September 2023 was a live trade exposition in Messe Cologne between 05-07.09.2023. It featured 5 000 visitants from 66 nations who over-viewed the wares of 290 exhibitants from 24 countries. The event took place on 30 000 m2 of event space.
IAW March 2024
IAW March 2024 was a live trade exposition in Messe Cologne between 04-06.03.2024. It featured 285 exhibiting firms from 26 nations, 5 400 visitants, and 26 speakers on 30 000 m2.
IAW September 2024
IAW September 2024 was a live trade expos hosted in Messe Cologne between 03-05.09.2024. It was attended by 4 850 visitants and 285 exhibiting firms from 28 participating countries.
IAW March 2025
IAW March 2025 took place as a live trade expo in Messe Cologne between 11-13.03.2025. It featured 280 exhibiting firms from 21 nations and 5 200 visitants.
IAW September 2025
IAW September 2025 was a live trade expo hosted between 02-04.09.2025. It featured 260 exhibiting firms from 23 countries and over 4,700 trade visitants from around 70 nations on 30,000 m².
Our visitors for the event
Brad Phaneuf
Nataša Požun
All was good with the hotel and we enjoyed it. No problems at all working with Jane.
Sarig Shellefff
We got great serice from Mrs. Ellie stone , who helped us with manging more then 50 rooms in 2 hotels , with many changes and requests well done and thank you
Paulina Ceglinska
Dear Michelle,
As for our stay at ibis Budget in Geneva – everything went well, thank you.
Kind Regards.
Paulina Ceglinska
Arancha Usallán Catalán
Good morning Tess
All was perfect at Novotel.
Regards,
Arancha
Aline Bartels
Hi Megan,
Thanks for reaching out.
Yes indeed we were staying at the Mokinba Hotel.
The accommodation was nice and clean, friendly and helpful staff. So far I have not gotten any negative feedback from our colleagues.
Also the location next to the metro station was perfect to get to the Fiera in Milano/Rho.
Many thanks again for the help.
My best,
Aline
CPhI Worldwide - 2024
Marian Hernando
Thank you Megan for everything, all went well and we had no problems with the late check in
Ms Marian Hernando
Iren Ghahramanyan
Dear Tess,
Thank you for your email and please note that we have been very happy with accommodation during ITB 2018 and your service.
With very best regards,
Ms Iren Ghahramanyan
Mayda Sanchez
Dear Tess,
The fair was very very good, and executives were very happy.
Thank you for sending the rates we will review it.
Great job for organising for our group.
Definitely we will call you back again.
Thank you very much.
Best Regards.
Bauma 2025
Błażej Gunia
Thank You for hosting us during INTERZUM KÖLN 2023 everything Was great 👍
Paola Datta
Hello George,
The rooms are comfortable, quiet and very clean. Excellent breakfast with a wide choiche and alternatives available. Corridors need refurbishing as the carpeting is really worn out, as well as room doors. Hotel restaurant closed on sunday but other restaurants are available at walking distance. Taxis to Prowein quite expensive. If traffic is smooth, it takes approx 20 minutes to get to the Exhibition ground.
ProWein - 2024
Aavesh Shaikh
Dear Megan,
Hope you find this email in good health!
Thank you so much for your email, we really appreciate it.
Regarding your below email, we would like to inform you that our stay at the Hotel Unique Dortmund Hauptbahnhof was pleasant and comforting.
Yes, you can share with us some options of the hotels for the next Inter-Tabac.
Best Regards,
Aavesh Shaikh
Our Clients
