Very responsive team. Great choice of the hotel.
IAW 2026
(24 March 2026
- 26 March 2026
)
Venue:
Messe Cologne
Organizer:
Nordwestdeutsche Messegesellschaft
Book hotels online for IAW 2026
Book nowAbout the event
Update
Following the successful hosting of the 2025 editions, organisers have opted to proceed with the 2026 edition. IAW 2026 will take place between the 24th and 26th of March 2026 as a face-to-face event. The event will take place at Messe Cologne.
Preface
Do not lose sight of the fast-paced trends in retail and promotions at IAW. The international trade fair brings in over 300 exhibitors to Germany to present an in-depth overview of several industry sectors, including clothing, consumer goods, cosmetics, toys, home products and promotional products. IAW is renowned for its product portfolio, which features beverages, computer accessories, cosmetics, DIY products, electrical goods, electronics, fabrics, flowers, food, garden products, gift items and hardware.
IAW Accommodation
Secure your chances of success with hotels in Cologne within your price range. For an online hotel reservation for trade fairs, turn to Travel 2 Fairs Ltd. Business travel has many components to itself, but one of the most important is accommodation. It can take many hours to find the right hotel deal for your company, and Travel 2 Fairs Ltd shortens the search to a single business day. It is simple. Give us your planned budget, how many people are in your group and the dates you are travelling. Our team uses this data to create a bespoke stay in a trusted venue.
Past Iterations
IAW September 2021
IAW 2021 September occurred between 14-16.09.2021 at Messe Cologne. The edition was a face-to-face trade exhibition with strict coronavirus precautions, including attendants needing to show health certificates. Around 200 exhibiting firms and 5 000 visitants from 52 countries attended the fair.
IAW March 2022
IAW 2022 March featured around 4 800 attendants from 66 countries. The event was a face-to-face trade exhibition in Messe Cologne. It occurred between 08-10.03.2022. The venue featured the latest coronavirus precautions, including mandatary medical face coverings.
IAW September 2022
IAW 2022 September featured 260 exhibiting firms from 22 countries, including 60 newcomers, and around 5 000 trade visitants from 66 nations. The fair was held live between 06-08.09.2022 in Messe Cologne. It did not feature coronavirus precautions due to the repealing of the country's pandemic restrictions.
IAW March 2023
IAW 2023 March occurred as a live trade exhibition in Messe Cologne between 28.02-2.03.2023. The venue did not include coronavirus precautions. This was because of the repealing of the country's pandemic restrictions. The iteration signified a new attendance record as it featured more than 6 000 visitants from 80 countries with 48% being buyers. Additionally, the trade exhibition received 280 exhibiting firms from 22 nations with at least 17% being newcomers.
IAW September 2023
IAW September 2023 was a live trade exposition in Messe Cologne between 05-07.09.2023. It featured 5 000 visitants from 66 nations who over-viewed the wares of 290 exhibitants from 24 countries. The event took place on 30 000 m2 of event space.
IAW March 2024
IAW March 2024 was a live trade exposition in Messe Cologne between 04-06.03.2024. It featured 285 exhibiting firms from 26 nations, 5 400 visitants, and 26 speakers on 30 000 m2.
IAW September 2024
IAW September 2024 was a live trade expos hosted in Messe Cologne between 03-05.09.2024. It was attended by 4 850 visitants and 285 exhibiting firms from 28 participating countries.
IAW March 2025
IAW March 2025 took place as a live trade expo in Messe Cologne between 11-13.03.2025. It featured 280 exhibiting firms from 21 nations and 5 200 visitants.
IAW September 2025
IAW September 2025 was a live trade expo hosted between 02-04.09.2025. It featured 260 exhibiting firms from 23 countries and over 4,700 trade visitants from around 70 nations on 30,000 m².
Our visitors for the event
Natalia Pricop
Louise Røssell
We had the pleasure of staying at TRYP Lisboa Oriente during a business trip. Megan helped us so much and made sure that all our partners were well taken care of. I only have positive feedback and highly recommend Go Fair.
Sonia Favero
Hello Tracy
Everything ok with the hotel! Thanks!
Sonia Favero
Dr. Christoph Heuberger
Dear Ellie,
Everything went well, Hotel Montbrillant (4) is good.
Anita Lekare
Hello Tom,
Everything worked really well and the reception at the hotel was great.
Thank you for your support
Saludos / Greetings Anita Lekare COTRANS S.A.
Giada Giombi
Dear Tracy,
Thank you for your kind email.
Everything was fine about the booked hotels, thank you 😊
I wish you a nice day.
Kind regards,
Giada Giombi
HANNOVER MESSE - 2024
Debra Seagreen
Nick Lloyd is very helpful, and friendly. He replies to questions quickly and informatively. We did not end up booking anything due to other reasons, but I would recommend Nick Lloyd to anyone wanting to book accommodation for conferences.
Doris Neumenn
Hello Tracy, thank you for your question. The hotel was nice, it was a good recommendation. The rooms were clean, the staff was helpful, the breakfast really good. Thank you for organizing this hotel.
Best regards Doris.
CPhI Worldwide 2023
Mandy Lin
Nice house and nice location to fair ground.
It’s very convenient that the supermarket is just across the street.
The host is also nice to help for transportation to train station.
Only disappointed that the electric kettle is not clean.
Gergana Yordanova
Dear Ben,
Thank you for your e-mail! Our trip was successful, everything with the hotel was ok and your service was perfect! Thank you for your assistance and we will be in touch.
Kind regards,
Gergana
Anuga 2023
Mrs Jackie Pettit
HI Christine,
I have just returned from my trip as I went to London after the fair. The hotel was great. Really close to the fair and easy to get to each day by walking.
We did really struggle to get taxis each night during the fair from the hotel to the city centre as there were no restaurants around the hotel. The hotel restaurant was good but expensive and you didn’t want to eat there each time.
Kind regards,
Jackie
Mr. Daniel Pla Dominguez
Hi Simon,
Lovely to talk to you earlier on. Thanks for your assistance here, we didn’t have any problem with the rooms/bookings which is all you can hope in these cases!
We’d be in touch for 2020 as I can’t confirm how many people will attend and on what dates.
Thanks,
DanielDublin // Ireland// Mr Daniel Pla Dominguez // IMEX 2019 // Feedback for Novotel Frankfurt City
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