Hello Tracy,
Everything went very well, the team was happy, and it was a very nice hotel.
Thanks a lot for your services and your reactivity.
We will not hesitate to use your services in the future.
Agritechnica 2023
IAW 2026
(24 March 2026
- 26 March 2026
)
Venue:
Messe Cologne
Organizer:
Nordwestdeutsche Messegesellschaft
Book hotels online for IAW 2026
Book nowAbout the event
Update
Following the successful hosting of the 2025 editions, organisers have opted to proceed with the 2026 edition. IAW 2026 will take place between the 24th and 26th of March 2026 as a face-to-face event. The event will take place at Messe Cologne.
Preface
Do not lose sight of the fast-paced trends in retail and promotions at IAW. The international trade fair brings in over 300 exhibitors to Germany to present an in-depth overview of several industry sectors, including clothing, consumer goods, cosmetics, toys, home products and promotional products. IAW is renowned for its product portfolio, which features beverages, computer accessories, cosmetics, DIY products, electrical goods, electronics, fabrics, flowers, food, garden products, gift items and hardware.
IAW Accommodation
Secure your chances of success with hotels in Cologne within your price range. For an online hotel reservation for trade fairs, turn to Travel 2 Fairs Ltd. Business travel has many components to itself, but one of the most important is accommodation. It can take many hours to find the right hotel deal for your company, and Travel 2 Fairs Ltd shortens the search to a single business day. It is simple. Give us your planned budget, how many people are in your group and the dates you are travelling. Our team uses this data to create a bespoke stay in a trusted venue.
Past Iterations
IAW September 2021
IAW 2021 September occurred between 14-16.09.2021 at Messe Cologne. The edition was a face-to-face trade exhibition with strict coronavirus precautions, including attendants needing to show health certificates. Around 200 exhibiting firms and 5 000 visitants from 52 countries attended the fair.
IAW March 2022
IAW 2022 March featured around 4 800 attendants from 66 countries. The event was a face-to-face trade exhibition in Messe Cologne. It occurred between 08-10.03.2022. The venue featured the latest coronavirus precautions, including mandatary medical face coverings.
IAW September 2022
IAW 2022 September featured 260 exhibiting firms from 22 countries, including 60 newcomers, and around 5 000 trade visitants from 66 nations. The fair was held live between 06-08.09.2022 in Messe Cologne. It did not feature coronavirus precautions due to the repealing of the country's pandemic restrictions.
IAW March 2023
IAW 2023 March occurred as a live trade exhibition in Messe Cologne between 28.02-2.03.2023. The venue did not include coronavirus precautions. This was because of the repealing of the country's pandemic restrictions. The iteration signified a new attendance record as it featured more than 6 000 visitants from 80 countries with 48% being buyers. Additionally, the trade exhibition received 280 exhibiting firms from 22 nations with at least 17% being newcomers.
IAW September 2023
IAW September 2023 was a live trade exposition in Messe Cologne between 05-07.09.2023. It featured 5 000 visitants from 66 nations who over-viewed the wares of 290 exhibitants from 24 countries. The event took place on 30 000 m2 of event space.
IAW March 2024
IAW March 2024 was a live trade exposition in Messe Cologne between 04-06.03.2024. It featured 285 exhibiting firms from 26 nations, 5 400 visitants, and 26 speakers on 30 000 m2.
IAW September 2024
IAW September 2024 was a live trade expos hosted in Messe Cologne between 03-05.09.2024. It was attended by 4 850 visitants and 285 exhibiting firms from 28 participating countries.
IAW March 2025
IAW March 2025 took place as a live trade expo in Messe Cologne between 11-13.03.2025. It featured 280 exhibiting firms from 21 nations and 5 200 visitants.
IAW September 2025
IAW September 2025 was a live trade expo hosted between 02-04.09.2025. It featured 260 exhibiting firms from 23 countries and over 4,700 trade visitants from around 70 nations on 30,000 m².
Our visitors for the event
Anne-Laure Dufour
Sarah Crowther
Hi Megan,
You are a complete and utter star!!!
Thank you so much for all of your efforts with this, I really do appreciate you fighting our corner on this one and for getting them to add in the special clause. I cannot thank you enough. This truly is an example of great customer service :-) and you can quote me on that!
Please do go back and confirm with them.
Thank you again.
Have a lovely evening!
Ms Carmen Sanchez
Hello Christine,
The hotel location was perfect, very close to Gare du Nord in a good area. However the hotel was very old and need some refurbishments. In the photos, it looked much nicer than it was in real life.
If you remember, the rooms were without bed and breakfast, but finally the double rooms for 1 night had breakfast included and the other 2 not. When I asked the reception about it, he was not very kind in his answer and told me I made different reservations. I said that it was all done together by an agency.
We hope the feedback may be useful.
Best regards!
Cindy Rubens Miller
Michelle made my job so much easier with her quick responses, patience and professionalism. I was sending 3 people to Anuga at the last minute and her help in finding lodging at a reasonable price, good location and quality hotel was outstanding. You have a winner with Michelle! She's definitely management material.
SAMARA DESPOINA
Working with your agency was flawless, Tracy Olsen amazing, readily available to our request. The hotel was welcoming. Yours sincerely, Despoina Samara
Silvia Poltronieri
Good Morning, Tom
thank you for your email, everything went good. We are happy with the service you’ve done.
Yes please, I’d like to receive some quotation for the 2025.
Cordiali saluti
Best regards
Cordialement
Mit freundlichem Grüß
Sofia Wahlman
Hello Megan,
All is well, and everybody was happy with their stay 😊 Thank you for organizing!
Sofia
BAU – 2025
Roger Gilbert
Dear Tom,
Many thanks for your patience and support while we drew together all the spekars for our conference with their checking-in and checking-out dates. Everything went off exactly as planned and everyone was very happy with the hotel you recommended.
Thanks again,
Roger
Mrs. Mathilde Chelly
Hi Tom,
Thanks for your email, All was fine in the hotel we booked.
Thanks and have a nice day,
Bien cordialement, Best regards,
Mathilde CHELLY
Europe Sales Representative
Pharmaceutical Division
Frances Angioi
Hello Megan,
all went good with the trip and we enjoyed our hotel.
IBA 2023
Michail Markovich
Hello Ben,
Everything went well.
Mr Michail Markovich
Nataša Požun
All was good with the hotel and we enjoyed it. No problems at all working with Jane.
Our Clients
