The hotel was perfect with reasonable access to Messe Frankfurt. The rooms are new and clean and very ergonomic. The best breakfast that I could ever had.
IAW 2026
(8 September 2026
- 10 September 2026
)
Venue:
Messe Cologne
Organizer:
Nordwestdeutsche Messegesellschaft
Book hotels online for IAW 2026
Book nowAbout the event
Update
IAW 2026 will take place between the 8th and 10th of September 2026 as a face-to-face event. The event will take place at Messe Cologne.
Preface
Do not lose sight of the fast-paced trends in retail and promotions at IAW. The international trade fair brings in over 300 exhibitors to Germany to present an in-depth overview of several industry sectors, including clothing, consumer goods, cosmetics, toys, home products and promotional products. IAW is renowned for its product portfolio, which features beverages, computer accessories, cosmetics, DIY products, electrical goods, electronics, fabrics, flowers, food, garden products, gift items and hardware.
IAW Accommodation
Secure your chances of success with hotels in Cologne within your price range. For an online hotel reservation for trade fairs, turn to Travel 2 Fairs Ltd. Business travel has many components to itself, but one of the most important is accommodation. It can take many hours to find the right hotel deal for your company, and Travel 2 Fairs Ltd shortens the search to a single business day. It is simple. Give us your planned budget, how many people are in your group and the dates you are travelling. Our team uses this data to create a bespoke stay in a trusted venue.
Past Iterations
IAW September 2021
IAW 2021 September occurred between 14-16.09.2021 at Messe Cologne. The edition was a face-to-face trade exhibition with strict coronavirus precautions, including attendants needing to show health certificates. Around 200 exhibiting firms and 5 000 visitants from 52 countries attended the fair.
IAW March 2022
IAW 2022 March featured around 4 800 attendants from 66 countries. The event was a face-to-face trade exhibition in Messe Cologne. It occurred between 08-10.03.2022. The venue featured the latest coronavirus precautions, including mandatary medical face coverings.
IAW September 2022
IAW 2022 September featured 260 exhibiting firms from 22 countries, including 60 newcomers, and around 5 000 trade visitants from 66 nations. The fair was held live between 06-08.09.2022 in Messe Cologne. It did not feature coronavirus precautions due to the repealing of the country's pandemic restrictions.
IAW March 2023
IAW 2023 March occurred as a live trade exhibition in Messe Cologne between 28.02-2.03.2023. The venue did not include coronavirus precautions. This was because of the repealing of the country's pandemic restrictions. The iteration signified a new attendance record as it featured more than 6 000 visitants from 80 countries with 48% being buyers. Additionally, the trade exhibition received 280 exhibiting firms from 22 nations with at least 17% being newcomers.
IAW September 2023
IAW September 2023 was a live trade exposition in Messe Cologne between 05-07.09.2023. It featured 5 000 visitants from 66 nations who over-viewed the wares of 290 exhibitants from 24 countries. The event took place on 30 000 m2 of event space.
IAW March 2024
IAW March 2024 was a live trade exposition in Messe Cologne between 04-06.03.2024. It featured 285 exhibiting firms from 26 nations, 5 400 visitants, and 26 speakers on 30 000 m2.
IAW September 2024
IAW September 2024 was a live trade expos hosted in Messe Cologne between 03-05.09.2024. It was attended by 4 850 visitants and 285 exhibiting firms from 28 participating countries.
IAW March 2025
IAW March 2025 took place as a live trade expo in Messe Cologne between 11-13.03.2025. It featured 280 exhibiting firms from 21 nations and 5 200 visitants.
IAW September 2025
IAW September 2025 was a live trade expo hosted between 02-04.09.2025. It featured 260 exhibiting firms from 23 countries and over 4,700 trade visitants from around 70 nations on 30,000 m².
IAW March 2026
IAW Mach 2026 was a live trade expo hosted between 24.-26.03.2026. It featured approximately 4 900 visitants and 280 exhibiting firms from 25 exhibiting nations.
Our visitors for the event
Ms. Natalia Pricop
Jonathan Friggieri
Fantastic service from George and Hotel with good location, asked for balcony and he had a perfect room with all services.
Vincenzo Colasante
Dear Tom,
Thank you for your e.mail. Yes, we checked out on Sunday morning and I confirm that everything in the Novum Bulevard in Stuttgart was OK. Thank you for your help in finding us a good accommodation for the fair.
Best Regards,
Vincenzo Colasante
Evert van de Beek
All well arranged.Friendly staff. Hotel Moniga Fiera In Milan was very close to the EICMA fair.Ideal location.Good self service buffet breakfast in the morning.Similar in the evening.Very comfortable rooms.Would recommend to book this hotel.
Joanna Lux
Dear Megan,
We were very thankful for your service and the great support from the day of booking until the last day at the hotel. The hotel was 10/10. Thank you very much!
CPhI Worldwide 2023
Maja Peplińska
Good morning Edward,
I asked our team that participated in the event about some feedback and they had no complaints. I think we can tell that it was a successful trip and our team was happy with your services.
Thank you for your help!
Kind regards,
Maja Peplińska
Mrs Julie Eyres
Hi Nick,
Yes, the exhibition was successful and the hotel was very good thank you. The standard of cleanliness and friendliness of the staff was excellent.
Thanks again for all of your assistance.
Kind regards
Julie
Maryline Besoli
Hello Dear Tom,
How are you?
Many thanks again for your help.
The hotel was nice and we really enjoyed going there
Nataša Požun
All was good with the hotel and we enjoyed it. No problems at all working with Jane.
Duncan Boyes
Many thanks for handling the reservation of the hotel so professionally. Its interesting to note that when Interschutz 2021 was cancelled the hotel, and yourselves, did not hesitate to carry the booking over to 2022 at the same cost. The hotel, although a little out of Hannover (this was as per choice) was excellent. The food was excellent and the rooms larger than normal, and well appointed. My stay was greatly enjoyed.
Caroline Achkar
Dear Ellie,
The experience with the hotel and your services are at our best satisfaction.
CPhI Worldwide 2023
Pisit Chantamethakul
Dear Christine,
Thank you for email. Everything went well during our stay. The hotel allowed early check-in. Room is new and clean, but is too small, and the hotel is located in good location as it is convenient to public transportation and walking distance to the old town. Only few points, it's a bit noisy surrounding(from the road), especially at night. The room does not seal and not well sound protected. With the room rate it would be good if the hotel served BF. Thank you.
Best Regards,
Pisit C.
Our Clients
