Hi Tom,
Thanks for your email, All was fine in the hotel we booked.
Thanks and have a nice day,
Bien cordialement, Best regards,
Mathilde CHELLY
Europe Sales Representative
Pharmaceutical Division
IAW 2026
(24 March 2026
- 26 March 2026
)
Venue:
Messe Cologne
Organizer:
Nordwestdeutsche Messegesellschaft
Book hotels online for IAW 2026
Book nowAbout the event
Update
Following the successful hosting of the 2025 editions, organisers have opted to proceed with the 2026 edition. IAW 2026 will take place between the 24th and 26th of March 2026 as a face-to-face event. The event will take place at Messe Cologne.
Preface
Do not lose sight of the fast-paced trends in retail and promotions at IAW. The international trade fair brings in over 300 exhibitors to Germany to present an in-depth overview of several industry sectors, including clothing, consumer goods, cosmetics, toys, home products and promotional products. IAW is renowned for its product portfolio, which features beverages, computer accessories, cosmetics, DIY products, electrical goods, electronics, fabrics, flowers, food, garden products, gift items and hardware.
IAW Accommodation
Secure your chances of success with hotels in Cologne within your price range. For an online hotel reservation for trade fairs, turn to Travel 2 Fairs Ltd. Business travel has many components to itself, but one of the most important is accommodation. It can take many hours to find the right hotel deal for your company, and Travel 2 Fairs Ltd shortens the search to a single business day. It is simple. Give us your planned budget, how many people are in your group and the dates you are travelling. Our team uses this data to create a bespoke stay in a trusted venue.
Past Iterations
IAW September 2021
IAW 2021 September occurred between 14-16.09.2021 at Messe Cologne. The edition was a face-to-face trade exhibition with strict coronavirus precautions, including attendants needing to show health certificates. Around 200 exhibiting firms and 5 000 visitants from 52 countries attended the fair.
IAW March 2022
IAW 2022 March featured around 4 800 attendants from 66 countries. The event was a face-to-face trade exhibition in Messe Cologne. It occurred between 08-10.03.2022. The venue featured the latest coronavirus precautions, including mandatary medical face coverings.
IAW September 2022
IAW 2022 September featured 260 exhibiting firms from 22 countries, including 60 newcomers, and around 5 000 trade visitants from 66 nations. The fair was held live between 06-08.09.2022 in Messe Cologne. It did not feature coronavirus precautions due to the repealing of the country's pandemic restrictions.
IAW March 2023
IAW 2023 March occurred as a live trade exhibition in Messe Cologne between 28.02-2.03.2023. The venue did not include coronavirus precautions. This was because of the repealing of the country's pandemic restrictions. The iteration signified a new attendance record as it featured more than 6 000 visitants from 80 countries with 48% being buyers. Additionally, the trade exhibition received 280 exhibiting firms from 22 nations with at least 17% being newcomers.
IAW September 2023
IAW September 2023 was a live trade exposition in Messe Cologne between 05-07.09.2023. It featured 5 000 visitants from 66 nations who over-viewed the wares of 290 exhibitants from 24 countries. The event took place on 30 000 m2 of event space.
IAW March 2024
IAW March 2024 was a live trade exposition in Messe Cologne between 04-06.03.2024. It featured 285 exhibiting firms from 26 nations, 5 400 visitants, and 26 speakers on 30 000 m2.
IAW September 2024
IAW September 2024 was a live trade expos hosted in Messe Cologne between 03-05.09.2024. It was attended by 4 850 visitants and 285 exhibiting firms from 28 participating countries.
IAW March 2025
IAW March 2025 took place as a live trade expo in Messe Cologne between 11-13.03.2025. It featured 280 exhibiting firms from 21 nations and 5 200 visitants.
IAW September 2025
IAW September 2025 was a live trade expo hosted between 02-04.09.2025. It featured 260 exhibiting firms from 23 countries and over 4,700 trade visitants from around 70 nations on 30,000 m².
Our visitors for the event
Mrs. Mathilde Chelly
Linda Hudson
Hi George,
Thank you for your follow-up. My understanding is that the team enjoyed the stay at Hotel am Chlodwigplatz.
I will keep your contact on file as we anticipate next years event.
Thanks again,
Linda
Anuga 2023
Mayra Feijoo Ll.
Good afternoon,
Thank you for your messenger.
The reservations was very well with the guest. All perfect.
Best regards
Evert van de Beek
All well arranged.Friendly staff. Hotel Moniga Fiera In Milan was very close to the EICMA fair.Ideal location.Good self service buffet breakfast in the morning.Similar in the evening.Very comfortable rooms.Would recommend to book this hotel.
Carole Gaucher
We are happy with the hotel as it was really close to the fair and it was a nice one. Good brekastfast and we went outside to have dinner couple of times as it was nearby restaurants.
Carole Gaucher
Yannos Paliouris
Hello.
Everything was ok, and your service as well.
Anuga 2023
Miguel Martínez
The hotel was really really great and was located in a nice area and the place in general.
The services provided by George were perfect and he was very friendly.
Breakfast was superb.
CPhI Worldwide 2023
Mr. David Gillespie
The Novotel was a comfortable, clean, modern and efficient location for attending the Ligna show.
Depending on the group attending the Ligna show, another option would be Hannover Old Town which is a short walk further and adds a historic German/European experience. Most evenings we walked to this area for dinner from the Novotel.
Regards,
Dave
Mathilde Fontaine
Dear Tess,
Thank you for your message.
Everything went perfectly fine at EasyHotel Barcelona Fira, thanks.
For 2024, I don’t have any needs for now.
Have a nice day!
Best regards,
Mathilde Fontaine.
CPHI Worldwide 2023
Katarzyna Zagninska
Hello Ben,
Everything went well at Al Seef Resort & Spa by Andalus.
Thanks for your support.
ADIPEC 2023
Miri Elenzweig
The service received by Mrs Ellie Stone can only be praised. She is professional, fast handling and 100% engaged in providing prompt and satisfying answers to customer needs and requests. All this in a very pleasant way. As to the hotel I chose, the location was great, the breakfast very nice, the rooms are quiet small, but clean and cozy. Only the bar should be looked at, as there is not much choice, neither in food nor in beverage. All in all a good place to stay during a fair.
Soledad Francke
Good morning Tom
About the hotel, since I have been there, and its not my first time in Radisson Blu Garden, it was super nice, kind people and good service, thanks. Very good choice.
Have a nice day
Aqua Nor 2023
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