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(28 February 2023 - 2 March 2023 )
Location: Germany , Köln
Organizer: Nordwestdeutsche Messegesellschaft

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About the event

Covid-19 Update

Following the successful hosting of the 2022 editions, organisers have opted to proceed with the 2023 edition. IAW 2023 will take place between 28.02.2023 and 02.03.2023 as a face-to-face event. The event will take place at Messe Cologne and will not feature strict COVID-19 prevention measures. This is due to the removal of the domestic restrictions. At present, Germany does not have travel limitations in place.


Don’t lose sight of the fast-paced trends in retail and promotions at IAW. The international trade fair brings in over 300 exhibitors to Germany to present an in-depth overview of several industry sectors, including clothing, consumer goods, cosmetics, toys, home products and promotional products. Secure your chances of success with hotels in Cologne within your price range. For an online hotel reservation for trade fairs, turn to Travel 2 Fairs ltd.

Business travel has many components to itself, but one of the most important is accommodation. It can take many hours to find the right hotel deal for your company, and Travel 2 Fairs ltd shortens the search to a single business day. It’s simple. Give us your planned budget, how many people are in your group and the dates you’re travelling. Our team uses this data to create a bespoke stay in a trusted venue. IAW is renowned for its product portfolio, which features beverages, computer accessories, cosmetics, DIY products, electrical goods, electronics, fabrics, flowers, food, garden products, gift items and hardware.

Past Editions

2021 Autumn Edition 

The 2021 edition of IAW took place between 14.09.2021 and 16.09.2021 at Messe Cologne. The edition took place as a face-to-face exhibition with strict COVID-19 prevention measures, including attendants needing to show health certificates. Around 200 exhibitors and 5000 visitors from 52 countries attended the fair. 

2022 Spring Edition

IAW 2022 Spring edition featured around 4,800 participants from 66 countries. The event took place as a face-to-face trade fair in Messe Cologne between 08.03.2022 and 10.03.2022. The venue featured the latest Covid-19 safety precautions, including mandatory face masks and social distancing.

2022 Autumn Edition

IAW 2022 Autumn Edition featured 260 exhibitors from 22 countries, including 60 newcomers, and around 5,000 trade visitors from 66 nations. The fair was held live between 06.09.2022 and 08.09.2022 in Messe Cologne. It did not feature Covid-19 safety measures due to the lifting of the pandemic-related restrictions. 

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