Hi Tracy,
Everything went well.
Juanhong Wang
IAW 2026
(8 September 2026
- 10 September 2026
)
Venue:
Messe Cologne
Organizer:
Nordwestdeutsche Messegesellschaft
Book hotels online for IAW 2026
Book nowAbout the event
Update
IAW 2026 will take place between the 8th and 10th of September 2026 as a face-to-face event. The event will take place at Messe Cologne.
Preface
Do not lose sight of the fast-paced trends in retail and promotions at IAW. The international trade fair brings in over 300 exhibitors to Germany to present an in-depth overview of several industry sectors, including clothing, consumer goods, cosmetics, toys, home products and promotional products. IAW is renowned for its product portfolio, which features beverages, computer accessories, cosmetics, DIY products, electrical goods, electronics, fabrics, flowers, food, garden products, gift items and hardware.
IAW Accommodation
Secure your chances of success with hotels in Cologne within your price range. For an online hotel reservation for trade fairs, turn to Travel 2 Fairs Ltd. Business travel has many components to itself, but one of the most important is accommodation. It can take many hours to find the right hotel deal for your company, and Travel 2 Fairs Ltd shortens the search to a single business day. It is simple. Give us your planned budget, how many people are in your group and the dates you are travelling. Our team uses this data to create a bespoke stay in a trusted venue.
Past Iterations
IAW September 2021
IAW 2021 September occurred between 14-16.09.2021 at Messe Cologne. The edition was a face-to-face trade exhibition with strict coronavirus precautions, including attendants needing to show health certificates. Around 200 exhibiting firms and 5 000 visitants from 52 countries attended the fair.
IAW March 2022
IAW 2022 March featured around 4 800 attendants from 66 countries. The event was a face-to-face trade exhibition in Messe Cologne. It occurred between 08-10.03.2022. The venue featured the latest coronavirus precautions, including mandatary medical face coverings.
IAW September 2022
IAW 2022 September featured 260 exhibiting firms from 22 countries, including 60 newcomers, and around 5 000 trade visitants from 66 nations. The fair was held live between 06-08.09.2022 in Messe Cologne. It did not feature coronavirus precautions due to the repealing of the country's pandemic restrictions.
IAW March 2023
IAW 2023 March occurred as a live trade exhibition in Messe Cologne between 28.02-2.03.2023. The venue did not include coronavirus precautions. This was because of the repealing of the country's pandemic restrictions. The iteration signified a new attendance record as it featured more than 6 000 visitants from 80 countries with 48% being buyers. Additionally, the trade exhibition received 280 exhibiting firms from 22 nations with at least 17% being newcomers.
IAW September 2023
IAW September 2023 was a live trade exposition in Messe Cologne between 05-07.09.2023. It featured 5 000 visitants from 66 nations who over-viewed the wares of 290 exhibitants from 24 countries. The event took place on 30 000 m2 of event space.
IAW March 2024
IAW March 2024 was a live trade exposition in Messe Cologne between 04-06.03.2024. It featured 285 exhibiting firms from 26 nations, 5 400 visitants, and 26 speakers on 30 000 m2.
IAW September 2024
IAW September 2024 was a live trade expos hosted in Messe Cologne between 03-05.09.2024. It was attended by 4 850 visitants and 285 exhibiting firms from 28 participating countries.
IAW March 2025
IAW March 2025 took place as a live trade expo in Messe Cologne between 11-13.03.2025. It featured 280 exhibiting firms from 21 nations and 5 200 visitants.
IAW September 2025
IAW September 2025 was a live trade expo hosted between 02-04.09.2025. It featured 260 exhibiting firms from 23 countries and over 4,700 trade visitants from around 70 nations on 30,000 m².
IAW March 2026
IAW Mach 2026 was a live trade expo hosted between 24.-26.03.2026. It featured approximately 4 900 visitants and 280 exhibiting firms from 25 exhibiting nations.
Our visitors for the event
Juanhong Wang
Stephane Launais
Hello Edward,
Thank you for the follow up.
We really appreciated your service and your reactivity so we will not hesitate to recommend you to others.
We will certainly participate in Biofach 2024.
Best regards,
Stéphane LAUNAIS
Tony Shih
Hi Megan,
The hotel was awesome, but I would also like to know what else are offered at the same time, so once you have a list, can you please offer it to me too?
Thank you and best regards,
Tony Shih
Kind + Jugend – 2025
Melis Demirsoylu
We would like to thank Mrs. Ellie Stone for her perfect assistancy. She was very supportive, always accessible during whole process.
Dagmar Thiem
Dear Megan,
I hope you are doing fine.
Thanks for asking: Vitafoods Europe in Barcelona was great. Although I wasn't there in person, I can share what my colleagues reported: It was a fantastic trade show, we had many visitors and a lot of good conversations.
Your support regarding the organization has been a big part of our success. Our team really liked the hotel, and your coordination with the hotel restaurant for the menu was very helpful to us. Once again, I sincerely thank you for your great support.
We look forward to receiving your offer and continuing the good collaboration with you!
Vitafoods Europe & Finished Products Expo - 2025
Ivan S. Larsen
Michelle,
thank you for your support for the Nor-shipping 2022 Hotel bookings.
Best regards
Ivan S. Larsen
CCO/Sales Manager
Keiron Gallagher
Morning Tom,
Many thanks. The B&B Hotel was very nice actually. Fairly basic, but perfect for business travel. Clean, efficient and helpful staff, and a decent location overall.
Many thanks for your help.
Best,
Keiron
ANNA
Dear Nick,
Thank you very much for your fruitful assistance in searching hotel for our stay in Nuremberg. Your support was fast, flexible and very friendly. Thanks to this we had comfortable and quiet hotel half an hour from Nuremberg Fairs place for reasonable price. I do appreciate your professional attitude and will recommend your service to my colleagues. We will be in touch for next our fairs trips for sure.
My best and warm regards,
Anna
Agnès BOLTOUKHINE
Dear Christine,
The Novum Hotel Madison Düsseldorf Hauptbahnhof was fine: good service, large rooms and bathrooms.
A bit old-fashioned and a 3 star hotel in my opinion rather than 4 stars.
Breakfast was fine.
Best regards
Stephen Turner
Hi Jack,
The vicinity of the hotel was excellent and the people were friendly enough and the room was clean.
I did miss no air conditioning and there was only 1 power point which was nowhere near the desk which seemed strange.
The service from Jack was perfect and he kept me informed all the way so if I come across again I will use you guys again.
Regards,
Steve Turner
Director
ANUGA 2023
Michal Korcek
Hello Ellie,
Thank you for your e-mail. The cooperation with you and with your company was great. Especially work with you. I have to tell you a big thanks.
My colleagues was surprised how the hotel work. There was no problem with anything. Breakfast was really good.
And also the way to exhibitions was very quick.
And for the next year. We will exhibit in Paris, but the accommodation will prepare the CSG company – this is our „mother“ . MSM is member of CSG. this is not in my hends.
But Im sure that in the future I will work with you!!
Thank you one more time
S pozdravom
Ing. Michal Korček
DSEI 2023
Colin Ross
Very good choice for the fair.
Thank you George.
ProWein - 2024
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