Everything went smooth and perfect. Thank you very much for your help and assistance with accommodation and transfers to the fair grounds.
IAW 2025
( 2 September 2025
- 4 September 2025
)
Venue:
Messe Cologne
Organizer:
Nordwestdeutsche Messegesellschaft
Book hotels online for IAW 2025
Book nowAbout the event
Update
Following the successful hosting of the 2024 editions, organisers have opted to proceed with the 2025 edition. IAW 2025 will take place between the 2nd and 4th of September 2025 as a face-to-face event. The event will take place at Messe Cologne.
Preface
Do not lose sight of the fast-paced trends in retail and promotions at IAW. The international trade fair brings in over 300 exhibitors to Germany to present an in-depth overview of several industry sectors, including clothing, consumer goods, cosmetics, toys, home products and promotional products. IAW is renowned for its product portfolio, which features beverages, computer accessories, cosmetics, DIY products, electrical goods, electronics, fabrics, flowers, food, garden products, gift items and hardware.
IAW Accommodation
Secure your chances of success with hotels in Cologne within your price range. For an online hotel reservation for trade fairs, turn to Travel 2 Fairs Ltd. Business travel has many components to itself, but one of the most important is accommodation. It can take many hours to find the right hotel deal for your company, and Travel 2 Fairs Ltd shortens the search to a single business day. It is simple. Give us your planned budget, how many people are in your group and the dates you are travelling. Our team uses this data to create a bespoke stay in a trusted venue.
Past Iterations
IAW September 2021
IAW 2021 September occurred between 14-16.09.2021 at Messe Cologne. The edition was a face-to-face trade exhibition with strict coronavirus precautions, including attendants needing to show health certificates. Around 200 exhibiting firms and 5 000 visitants from 52 countries attended the fair.
IAW March 2022
IAW 2022 March featured around 4 800 attendants from 66 countries. The event was a face-to-face trade exhibition in Messe Cologne. It occurred between 08-10.03.2022. The venue featured the latest coronavirus precautions, including mandatary medical face coverings.
IAW September 2022
IAW 2022 September featured 260 exhibiting firms from 22 countries, including 60 newcomers, and around 5 000 trade visitants from 66 nations. The fair was held live between 06-08.09.2022 in Messe Cologne. It did not feature coronavirus precautions due to the repealing of the country's pandemic restrictions.
IAW March 2023
IAW 2023 March occurred as a live trade exhibition in Messe Cologne between 28.02-2.03.2023. The venue did not include coronavirus precautions. This was because of the repealing of the country's pandemic restrictions. The iteration signified a new attendance record as it featured more than 6 000 visitants from 80 countries with 48% being buyers. Additionally, the trade exhibition received 280 exhibiting firms from 22 nations with at least 17% being newcomers.
IAW September 2023
IAW September 2023 was a live trade exposition in Messe Cologne between 05-07.09.2023. It featured 5 000 visitants from 66 nations who over-viewed the wares of 290 exhibitants from 24 countries. The event took place on 30 000 m2 of event space.
IAW March 2024
IAW March 2024 was a live trade exposition in Messe Cologne between 04-06.03.2024. It featured 285 exhibiting firms from 26 nations, 5 400 visitants, and 26 speakers on 30 000 m2.
IAW September 2024
IAW September 2024 was a live trade expos hosted in Messe Cologne between 03-05.09.2024. It was attended by 4 850 visitants and 285 exhibiting firms from 28 participating countries.
IAW March 2025
IAW March 2025 took place as a live trade expo in Messe Cologne between 11-13.03.2025. It featured 280 exhibiting firms from 21 nations and 5 200 visitants.
Our visitors for the event
JAROSLAW KRUSZKA
Ivan Gaudenzi / Larissa Attili
Hi Christine,
your support and professionality has been very appreciated by us. Always available and ready to answer.
Hotel rooms were not that good at least the standard room was too small and old and very noisy as well; bed not comfortable. I guess that for that price at least superior rooms should be the perfect deal with an hotel like that. Good position close to metro and exhibition very easy to reach. As well not so far from center. Receptionists were not so prepared as they always ask to pay our already included breakfast and their german or english language wasn't always that good.
Hope for a better deal next time!
Christa Bester
Dear Michelle,
Thank you so much for your kind assistance.
REALLY appreciated.
Christa Bester
Zofia
Dear George,
Thank you for the service! All was great and we are really satisfied.
Kind regards,
Zofia
Yuliya Dolia
Dear Tom,
Yes, all is fine.
Thank you for your support.
Best regards,
Yuliya
Ambiente Germany - 2024
Lovina Rebello
Dear Ellie,
Greetings to you! Hope you’re doing fine.
Yes, my boss had gone for the event. It was a successful trip for him.
Initially, I believe there was some confusion with the hotel booking on the hotels part but it was sorted out later.
Currently no plans yet, however, if we do need help we will be in touch.
Thank you to your team and Ms. Ellie for her support.
Michele
Megan has been very helpful in all the process, being proactive following my requests and also making sure I was happy with the solutions offered.
Miri Elenzweig
The service received by Mrs Ellie Stone can only be praised. She is professional, fast handling and 100% engaged in providing prompt and satisfying answers to customer needs and requests. All this in a very pleasant way. As to the hotel I chose, the location was great, the breakfast very nice, the rooms are quiet small, but clean and cozy. Only the bar should be looked at, as there is not much choice, neither in food nor in beverage. All in all a good place to stay during a fair.
Yoav
All went fine, the hotel was really well suited next to the train station and most of the times we were walking. The breakfast was nice and we are sattisfied by Jane too.
Ruth Valenzuela
Hello George,
Thank you for your follow up call.
Am glad to note that they were all pleased with both hotels. They said the hotels were clean and service was good. They particularly liked the location and the restaurant of Hotel XII Apostel Albergo. The only downside they mentioned to me is the weak wi-fi connection. But overall they were much satisfied.
ANUGA 2023
CEM GUMUSOK
Very pleased with your service..
Martina Perglová
My dear Michelle,
Glad to hear from you :-)
Thank you very much for the document, it is perfect.
I have already filled in the table with the names of the guests - see below
Breakfast is included and parking is OK too, I read the note in your offer Parking: Public parking is possible on site (reservation is not needed, surcharge).
It seems we have everything sorted out :-)
Dear Michelle, you have made my accommodation task very easy for me, thank you for your service and your great attitude, as soon as I have anything else to deal with again I look forward to hearing from you.
Have a wonderful time
Greetings from the rainy Czech Republic :-)
Martina
InnoTrans - 2024
Our Clients
