All went good. Thanks :-)
IAW 2026
(24 March 2026
- 26 March 2026
)
Venue:
Messe Cologne
Organizer:
Nordwestdeutsche Messegesellschaft
Book hotels online for IAW 2026
Book nowAbout the event
Update
Following the successful hosting of the 2025 editions, organisers have opted to proceed with the 2026 edition. IAW 2026 will take place between the 24th and 26th of March 2026 as a face-to-face event. The event will take place at Messe Cologne.
Preface
Do not lose sight of the fast-paced trends in retail and promotions at IAW. The international trade fair brings in over 300 exhibitors to Germany to present an in-depth overview of several industry sectors, including clothing, consumer goods, cosmetics, toys, home products and promotional products. IAW is renowned for its product portfolio, which features beverages, computer accessories, cosmetics, DIY products, electrical goods, electronics, fabrics, flowers, food, garden products, gift items and hardware.
IAW Accommodation
Secure your chances of success with hotels in Cologne within your price range. For an online hotel reservation for trade fairs, turn to Travel 2 Fairs Ltd. Business travel has many components to itself, but one of the most important is accommodation. It can take many hours to find the right hotel deal for your company, and Travel 2 Fairs Ltd shortens the search to a single business day. It is simple. Give us your planned budget, how many people are in your group and the dates you are travelling. Our team uses this data to create a bespoke stay in a trusted venue.
Past Iterations
IAW September 2021
IAW 2021 September occurred between 14-16.09.2021 at Messe Cologne. The edition was a face-to-face trade exhibition with strict coronavirus precautions, including attendants needing to show health certificates. Around 200 exhibiting firms and 5 000 visitants from 52 countries attended the fair.
IAW March 2022
IAW 2022 March featured around 4 800 attendants from 66 countries. The event was a face-to-face trade exhibition in Messe Cologne. It occurred between 08-10.03.2022. The venue featured the latest coronavirus precautions, including mandatary medical face coverings.
IAW September 2022
IAW 2022 September featured 260 exhibiting firms from 22 countries, including 60 newcomers, and around 5 000 trade visitants from 66 nations. The fair was held live between 06-08.09.2022 in Messe Cologne. It did not feature coronavirus precautions due to the repealing of the country's pandemic restrictions.
IAW March 2023
IAW 2023 March occurred as a live trade exhibition in Messe Cologne between 28.02-2.03.2023. The venue did not include coronavirus precautions. This was because of the repealing of the country's pandemic restrictions. The iteration signified a new attendance record as it featured more than 6 000 visitants from 80 countries with 48% being buyers. Additionally, the trade exhibition received 280 exhibiting firms from 22 nations with at least 17% being newcomers.
IAW September 2023
IAW September 2023 was a live trade exposition in Messe Cologne between 05-07.09.2023. It featured 5 000 visitants from 66 nations who over-viewed the wares of 290 exhibitants from 24 countries. The event took place on 30 000 m2 of event space.
IAW March 2024
IAW March 2024 was a live trade exposition in Messe Cologne between 04-06.03.2024. It featured 285 exhibiting firms from 26 nations, 5 400 visitants, and 26 speakers on 30 000 m2.
IAW September 2024
IAW September 2024 was a live trade expos hosted in Messe Cologne between 03-05.09.2024. It was attended by 4 850 visitants and 285 exhibiting firms from 28 participating countries.
IAW March 2025
IAW March 2025 took place as a live trade expo in Messe Cologne between 11-13.03.2025. It featured 280 exhibiting firms from 21 nations and 5 200 visitants.
IAW September 2025
IAW September 2025 was a live trade expo hosted between 02-04.09.2025. It featured 260 exhibiting firms from 23 countries and over 4,700 trade visitants from around 70 nations on 30,000 m².
Our visitors for the event
Per Helge Børseth
Halina Kwiatkowska
Dear Mark,
As you know, I use your company to book the hotels for Mineral Show Munich for many years. Your offer is always ok, hotel and room is very good. I will need your help next year etc.....
Keep in touch,
Halina
Michal Korcek
Hello Megan,
DSEI was great. So many people and a lot of meetings. Yes it was great..
And I would like to tell you that cooperations with you was excellent!! Many thanks for everything what you did for me and also for my colleagues from CSG.
Now I dont know if we want the same hotel for the next edition.
The best thing on the hotel was, he is so close to exhibition centre. But if you will find something in the same price and also so close to exhibition – I dont care.
Megan I want to tell you one more – big thank you, what you did for us.
DSEI - 2025
Holiday Inn Express Royal Docks
Courtyard by Marriott London City Airport
Rafal Makowski
Hello Megan,
Yes, It was pretty good 😊
Thank you for support and yes – please send me some hotels for next PLMA too
Hotel was really good – perfect location, solid conditions – bathroom could be bigger but ok 😊😊
If we can book it cheaper earlier we can do it quite soon I think
Best regards,
Rafal Makowski
PLMA 2025
Sarah Pellegrini
The hotel has a great position, we walked every day from hotel to Messe Frankfurt by foot. Your service was great, you accomplished all our requests. I suggest t2f to all people.
Claudio Natali
Very good service and follow prior Hotel Check in. We highly recommend this agency.
Stanislava Petrova
Dear Mr. Hansen,
Thank you very much for the e-mail and for the kind words. It will be a pleasure for me to contact you again in case we need accommodation. All the best to you and have a nice day!
Kind regards,
Stanislava Petrova
Sylvie Etchemendy
Bonjour Tom,
J’espère que vous allez bien, le salon de la piscine s’est bien déroulé pour nous et notre Equipe a été très satisfaite de l’hôtel.
Je vous remercie pour votre accompagnement, votre disponibilité et votre efficacité.
Peut-être à bientôt pour une nouvelle aventure 😊
Encore merci.
Bien cordialement.
Sylvie ETCHEMENDY
Rob Woodley
Hi Tom,
Our trip was went very well indeed. Everything about the week went to plan including flights and transfers and the hotel was excellent. Clean and tidy and the hotel staff were so polite and helpful. It was a pleasure to stay there.
Thanks for everything and will call you again the next time we travel for business. Rob.
Florence Payombo
Hello Tom,
Im really sorry for the delay. The trip was fine and the hotel really great.
Just a problem about the room with the twins beds… in fact, the hotel didn’t provide this kind of room so… Thierry and Romain had to sleep in the same bed…
Jørn-Gunnar Jacobsen
Hello,
Everything was OK with the hotel.
Tx
Mvh/ Best regards
Seafood Expo Global - 2024
Kanya P
It's a budget hotel do not expect much, they provide clean room but small room size. The hotel not far from Messe Duesseldorf by car but if you want to take public transport between the hotel and Messe Duesseldorf it's not convenient. But if you prepare to take taxi so it's not far from the place about 15 minutes
Our Clients
