Dear Ellie, Thank you for your assistance. The Hotel you suggested was fine for my son and collegue, Szabolcs Török. He was satisfied. It would be a good hotel for him for the next Frankfurt Book Fair. Best regards on behalf of Szabolcs, too, Margit Gruber/DS Budapest Kft
HYPER JAPAN
About the event
Update
The 2026 edition of HYPER Japan will take place as a live event at Olympia London between 24.07.2026 and 26.07.2026.
HYPER Japan – A Brief Introduction
HYPER Japan is an international trade show based in London, UK, which performs a dual function – both a procurement platform for end consumers enamoured by Japanese pop culture and a rich showcase of Japanese culture, which promotes understanding and appreciation. As such, HYPER Japan is not just one thing, but many, and therein lies its popularity with visitors from all walks of life. HYPER Japan occurs twice per year and both editions are heavily visited. The summer show garners around 80,000 visitors and the autumn show exceeded 50,000 visitors. These numbers are consistent over the years.
An Industry Profile
Japan has fascinated Westerners for decades, especially with the development of Japan’s animation and comics scene, its colourful fashions and technological innovations. But there’s also a deep love for Japanese aesthetics and philosophy, reflected in its traditions and rituals. HYPER Japan is a full embodiment of all these aspects as the show is parts festival with traditional tea ceremonies and street foods, and part marketplace, where visitors can find just about anything. This includes merchandise, clothes, games, traditional arts, kawaii wares, foods, novel technology, handmade wares, antiques, accessories, and souvenirs.
Travel 2 Fairs Takes You There
Travel 2 Fairs Ltd assists you in planning your outing at HYPER Japan so that you enjoy a productive trip and manage to save money on your hotel accommodation. A personal travel assistant works on your case exclusively, so you can book your stay within a single workday. All you need to do is tell us a price range and a list of the most affordable hotel rooms will arrive the next day. Travel 2 Fairs Ltd works with small and large groups alike, and we have a large network of hotels and guest houses in London to choose from.
Past Iterations
HYPER JAPAN 2023
The 2023 iteration of HYPER JAPAN was hosted as a live trade exposition between 21-23.07.2023 in Olympia London. The face-to-face format featured over 40 exhibiting firms and approximately 30 000 visitants.
HYPER JAPAN 2024
HYPER JAPAN 2024 was hosted as a live trade exposition between 19-21.07.2024 in Olympia London. The format featured around 350 exhibiting firms.
HYPER JAPAN 2025
HYPER JAPAN 2025 was a live trade expo held between 18.07.2025 and 20.07.2025 in Olympia London. The format featured around 470 exhibiting firms.
HYPER JAPAN 2026
HYPER Japan 2026 took place as a live trade expo between 24-26.07.2026. It featured around 30 000 visitants and 530 exhibiting firms.
Our visitors for the event
Dear Tom,
We all had a good stay at Motel One in Dusseldorf. Clean, simple rooms but good showers and beds. I stayed one more night which was paid by a cancellation from one of us at the first night. Very reasonable. Am on the way back and we had a succesfull Anuga.
Thanks dor your help.
Best regards,
Martha
Hello Brian,
Thank you for sending through all the information. I also just want to commend both you and Megan on excellent service! Thank you for taking the time to research available accommodation within our budget, you are an example of what customer service should be. Well Done! BST will definitely use your services again in future and I will personally recommend you to anyone willing to listen. Please can I ask you to pass on my message to your management team?
Best Wishes,
Charmaine Venter
Hi Mark,
how are you? I would like to give a feedback to you: everything went well and our staying was perfect! Thank you very much for your cooperation.
Kind Regards
Hello Tom,
Everything worked really well and the reception at the hotel was great.
Thank you for your support
Saludos / Greetings Anita Lekare COTRANS S.A.
HI Christine,
I have just returned from my trip as I went to London after the fair. The hotel was great. Really close to the fair and easy to get to each day by walking.
We did really struggle to get taxis each night during the fair from the hotel to the city centre as there were no restaurants around the hotel. The hotel restaurant was good but expensive and you didn’t want to eat there each time.
Kind regards,
Jackie
Hello Ben,
Everything went well at the B&B Hotel Hannover-City during EMO Hannover 2023.
EMO Hannover 2023
Hi Megan,
Everything was going as planned, the service was excellent.
I will be attending the "Koln Kind und Jugend" and "Nuremberg Spielwaremesse" next year. If you have something that matches, please send it my way.
Thank you and best regards,
Tony Shih
Kind + Jugend 2023
The Novotel was a comfortable, clean, modern and efficient location for attending the Ligna show.
Depending on the group attending the Ligna show, another option would be Hannover Old Town which is a short walk further and adds a historic German/European experience. Most evenings we walked to this area for dinner from the Novotel.
Regards,
Dave
Hello George,
Everything went well at the Residenz Hotel Detmold.
You have the best offers and I will contact you for our next business trip.
Renata
M.O.W. 2023
Everything went fine with the hotel and our trip. We are happy with the job from Megan.
However i havent heard from my colleagues about the hotel but i believe they liked it.
CPhI Worldwide 2023
Fantastic hotel placed in the city centre of Hannover. Very nice and very big and confortable rooms. Very good breakfast service too. Best hotel I never stayed in Hannover. We stayed there for profesional reasons and in the case to come to Hannover again, we will repeat!
Our Clients