What Hotel Herzog lacked in room size, it more then doubled in customer service. The staff went out of their way to make sure we had a pleasant stay during the K-show. The only issue we had was the very small bathrooms, difficult to use.
Book hotels online for GENERA 2026
Book nowAbout the event
Update
GENERA 2026 will be hosted as a live trade fair at the IFEMA - Feria de Madrid in Spain. The event will take place between the 24th and 26th of November 2026.
Introduction
GENERA champions sustainability, energy efficiency and a strict balance between energy and environment. The focus of the international trade fair falls on the biofuel market, as showcased by over 250 exhibitors covering the entire value chain from biomass power plants to solar energy and energy storage. Madrid, Spain is preparing to host 10,000 trade visitors. That’s all the incentive you need to get started on your business travel arrangements. To land the best hotel accommodation for trade fairs, turn to Travel 2 Fairs ltd.
GENERA strikes a perfect blend of providing information and introducing products, as the support program runs technical workshops and also features the Innovation Gallery. This feature highlights achievements in research and development. The exhibition’s portfolio includes biofuels, electronic components, fuel cells, generators, geothermal power plants, heat pumps, hydropower plants, meters, photovoltaic systems, recycling systems and more. This is where you have to focus, rather than spending hours choosing hotels in Madrid. This is what Travel 2 Fairs Ltd does, and we take a day to accomplish. We select properties in helpful locations, serviced by public transport and firmly in your price range to make business travel affordable.
Past Iterations
GENERA 2021
GENERA 2021 was a hybrid trade exhibition held between the 16th and 18th of November 2021. The hosting location of the live aspect of the event was IFEMA in Madrid. The hosting location featured the latest coronavirus safeguards to ensure the safety of the 20 014 visitants and 211 exhibiting companies. This included attendees needing to show documents such as proof of recovery before admission. The edition received over 30,000 participants.
GENERA 2022
GENERA 2022 was a live trade exhibition in the IFEMA. It was held between the 14th and 16th of June 2022. The hosting site featured strict coronavirus safeguards such as social distancing. The event received around 260 exhibitors and over 15,000 visitors.
GENERA 2023
The 2023 iteration of GENERA signified a new attendance record. The live trade exhibition, held between the 21st and 23rd of February 2023, received 35 107 visitants from 63 countries. They examined the wares of 402 exhibiting companies from 21 nations. The hosting location, IFEMA, did not feature coronavirus safeguards due to the removal of the country's pandemic restrictions.
GENERA 2024
GENERA 2024 occurred as a live trade exposition between the 6th and 8th of February 2024. The live iteration featured more than 500 exhibiting firms from over 60 nations and 35 000 visitants on 24 000 m2.
GENERA 2025
GENERA 2025 occurred as a live trade expo between the 18th and 20th of November 2025. It was held on 24 000 m2 and featured 500 exhibiting firms as well as 43 000 visitants.
Our visitors for the event
Terry Olson
Sophie ZAIDI
Hello Michelle,
I hope you're well too.
Thank you for this information, everything went very well with the Moxy hotel.
I'll be sure to get back to you if I have any other requests.
Have a nice day
ProWein - 2024
Kristin Lund Myrdahl
Hi Tess,
must say thank you for yet another excellent service regarding our hotel bookings for CPhI. I always feel safe when you are taking care of our bookings, and your flexible and pragmatic approach to our back and forth is truly highly appreciated. Looking forward to working with you again in 2016.
Kind regards,
Kristin
Rebekah Daniels
Tom is great! He always got back to me right away with the best prices!
Dina Gijssels
Hello Michelle,
I want to thank you for the great service you offered me. It was a pleasure to work with you.
I wish you happy holidays and a new year surrounded by lovely people!!
Greetings,
Dina
Jørn-Gunnar Jacobsen
Hello,
Everything was OK with the hotel.
Tx
Mvh/ Best regards
Seafood Expo Global - 2024
Olof Samgard
Hello Ben,
the guys was very satisfied with the apartment you have arranged for them!
Thank you!
Best regards
Olof Samgard
Pisit Chantamethakul
Dear Christine,
Thank you for email. Everything went well during our stay. The hotel allowed early check-in. Room is new and clean, but is too small, and the hotel is located in good location as it is convenient to public transportation and walking distance to the old town. Only few points, it's a bit noisy surrounding(from the road), especially at night. The room does not seal and not well sound protected. With the room rate it would be good if the hotel served BF. Thank you.
Best Regards,
Pisit C.
Hajar Shamsudin
Hi Tracy,
Thank you for following up.
My stay had been great.
I am satisfied with Hampton. So everything was good.
I have replied with a review.
Good luck.
Fi Europe & Hi - 2024
Juliane Schwieger
Hi Jack,
I am well, I hope you are, too!
Thanks for checking in with us – everything went great. We will let you know if/when we have made plans for MIPIM 2025 or other conferences.
Have a lovely day!
Kind regards,
Juliane
Mipim Cannes - 2024
Ms Rachel Doherty
Hi Christine,
I’ve appreciated your service and in particular your flexibility. We usually don’t know which staff will be attending our exhibitions until very near the time, and your flexibility with this is important to us and much appreciated.
The rate for the hotel was reasonable. It was near the upper end of our budget, but good value I think, considering the following feedback from staff:
“Hotel was fine, rooms were good and had no problems. Only potential issue was the limited parking, but this didn’t affect me last week.”
“Would definitely stay there again. Staff were really pleasant and helpful, food was good and the location was pretty good too.”
“I would stop there again no problem good rooms good food and good location for city centre.”
Many thanks again for your help.
Kind regards,
Rachel
Tine Vangodtsnoven
Hello Jack,
Everything went well PhiLeRo Hotel Koln. Thank you for the support.
Tine
Anuga 2023
Our Clients
