BIT - INTERNATIONAL TOURISM EXCHANGE 2026

( 8 February 2026 - 10 February 2026 )

Venue: FIERA MILANO RHO PERO

Location: Italy, Milan

Industry: Travel & Outdoor Tourism Hobbies

Organizer: Fiera Milano S.p.A.

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About the event

Update

The 2026 edition of BIT will be held as a live trade exhibition between the 8th and 10th of February 2026 in Fiera Milano.

Preface

BIT – INTERNATIONAL TOURISM EXCHANGE invites diverse members of the MICA, incentive travel, and tourism industries. Examples include travel agents, tour businesses and tourist committees. It is where they can exchange knowledge and discuss the industry and its future within the upcoming year. The global exhibition presents the latest tourist and traveller behaviour trends. It also focuses on the effects of the present economic and social climate on the related sectors. The iterations often feature more than 2 000 exhibiting firms and 60 000 industry insiders. This is because BIT – INTERNATIONAL TOURISM EXCHANGE has a high B2B focus, as reflected in the program. There are extensive networking and matchmaking events to help you find potential partners and buyers.

BIT – International Tourism Exchange Accommodation

Do not leave your business travel arrangements to the last moment. Instead, let Travel 2 Fairs Ltd handle the task. We specialise in hotel accommodation for trade fairs. As such, we work with every category of hotel in Milan. This ranges from small independent properties outside the city to glamorous brand names near the exhibition venue. All that is required of you is to specify your price range, how many rooms you want and a preference in location. Open your inbox the following day to discover our top deals and discounts.

Past Iterations

BIT 2022

BIT 2022 occurred as a live trade exhibition in Fiera Milano, with the location featuring coronavirus precautions such as social distancing. The edition received 893 exhibiting firms from thirty-one nations.

BIT 2023

BIT – International Tourism Exchange 2023 was a live trade exhibition held in Fiera Milano. The event site did not feature coronavirus precautions because Italy had repealed its pandemic restrictions. Over 1 000 exhibiting firms attended the iteration.

BIT 2024

BIT – International Tourism Exchange 2024 was a live trade exposition hosted in Fiera Milano. It received more than 1 100 exhibiting firms from 66 nations.

BIT 2025

BIT 2025 featured the wares of more than 1 100 exhibiting firms from 66 nations and over 300 global purchasers. It occurred as a live trade expo in Fiera Milano.

Our visitors for the event

Keiron Gallagher

B&B Hotel Dusseldorf-Airport
ProWein

Morning Tom,

Many thanks. The B&B Hotel was very nice actually. Fairly basic, but perfect for business travel. Clean, efficient and helpful staff, and a decent location overall.

Many thanks for your help.

Best,

Keiron

Ms. Katharina Fersch

NH Collection Nurnberg City
SPS - smart production solutions

Hi Megan, thank you for your great support. Everything was fine in the hotel we booked.

Claire Lamoureux

art'otel cologne, Powered by Radisson Hotels
Anuga

Hi George,

My colleagues and I really enjoyed our stay at art’otel cologne. The hotel is in a great location and has easy access to the Fair.

The rooms were very clean and comfortable and the service very friendly and helpful.

We will be back in 2 years for the next Anuga.

Thank you for your help and cooperation on this trip.

Anuga 2023

Sabine Roniger

Park Centraal Amsterdam
CPHI WORLDWIDE

All went well, we liked the location of the hotel, right in the historic center of the city with many restaurants around, no problems at check in!

Laura Chong

Maritim Hotel Dusseldorf
MEDICA

Dear Mark,

Thank you for providing good supports as always. We had a good time in Dusseldorf and show went well. Good rate and best services from you, we appreciated it much. You will receive my email on next year bookings very soon!

And, Happy Thanksgiving!

Regards, Laura

Salvatore Zacco

Wyndham Stuttgart Airport Messe
CMT

mi sono trovato bene a cominciare dalla gestione Go fair, l'hotel è organizzato benissimo per tutto, posizione ottimale per fiere e collegamenti. lo prenoterei volentieri nelle prossime occasioni.

Lam Chuk Ching

Hotel Condado
CPhI Worldwide

Dear Ellie,

Thank you for your email.

Yes, the hotel and its service are simply perfect. I am grateful for all efforts you have made.

Pertaining to Milan CPhI, yet to confirm my itinerary. I will keep you informed when I need your help.

All the best.

Regards – Venus C C Lam

CPhI Worldwide 2023

Chris Morrison

ibis Nurnberg City am Plarrer
BIOFACH

Thanks for your assistance in finding a hotel for Biofach 2020. The Ibis was in a good central location and met expectations. Regards Chris

Fabien Jakob

carathotel Dusseldorf City
TANZMESSE

Hello Tom,

As far as I am concerned, you provided in a very diligent matter, efficiently, … the booking services The hotel was rather well located, great breakfast, a kind of cosy room.

Thanks for the support.

Fabien.

Dolly Jooman

zeitlos Hotel und Restaurant am Fuchsbach
LIGNA Hannover

Hi Ben,

My boss and colleagues advised that they were very happy with the accommodation. It was a very pleasant stay in Hannover

Kind regards

Dolly

Carole Gaucher

ibis Milano Fiera
ITMA

We are happy with the hotel as it was really close to the fair and it was a nice one. Good brekastfast and we went outside to have dinner couple of times as it was nearby restaurants.