Beautyworld Japan Tokyo logo

Beautyworld Japan Tokyo 2025

(28 April 2025 - 30 April 2025 )
Location: Japan, Tokyo
Industry: Beauty Wellness
Organizer: Messe Frankfurt GmbH

Hotel Booking Request

Desired Rooms

About the event


Beautyworld Japan Tokyo 2025 will return to Tokyo as another impactful physical event. The return in 2021 and the continued success in 2022, 2023 and 2024 have shown that interest in face-to-face events is still strong. Organisers predict an increase in the number of exhibitors and visitors alike. The official dates are April 28th – April 30th, 2025.

Calling Card 

Beautyworld Japan Tokyo presents the latest beauty trends. It also creates excellent opportunities for foreign exhibitors to penetrate the Japanese market. The international trade show occurs at the Tokyo Big Sight in early spring every year. The trade show runs alongside the Tokyo Nail Forum, which makes it the must-see beauty event. Much like the rest of Asia, Japan has a thriving beauty and skincare industry, with sales in the millions. Beautyworld Japan Tokyo introduces your newest products to an audience with purchasing intent! 

Business Potential 

Exhibitors come from all over the world to tap into the Japanese market. Japan has one of the most active global beauty and wellness customer bases. Thus, attendants are in an exceptional spot to create contacts with plentiful potential customers. You will come face-to-face with hotels, spas, fitness clubs, massage studios & leisure facilities. There are also aesthetic, hairdressing, nail & eyelash salons. Likewise, the attending includes government agencies, retailers, distributors, and wholesalers. Attendees similarly incorporate manufacturers, medical institutions, and professional beauty schools. What attracts them to Beautyworld Japan Tokyo is the rich product assortment. Such include cosmetics, beauty equipment & supplements, and spa and wellness wares. They likewise incorporate nail products, diet & health, salon furniture, hair products, and accessories. 

Did You Know? 

You can have all the business meetings you want, especially if you schedule the spaces at Platinum Hall. Yet, Beautyworld Japan Tokyo has much more to offer with its programming. The trade show has created several specific zones. The Creative Hair Zone features diverse live demonstrations and seminars that promote specialist knowledge. There is also Japan’s most extensive nail event: the Tokyo Nail Forum. It is among the primary reasons for the significant popularity of Beautyworld Japan Tokyo. A fifth of all visitors attend the trade show to see what is new at the Nail Forum. There is additionally a central stage seminar ideal for each beauty industry area.

Your Hotel Room in Tokyo

Affordable hotel rates for Beautyworld Japan Tokyo disappear quickly unless Travel 2 Fairs Ltd is here to plan your business trip. We know our way around Tokyo, Japan and help you book the best hotels next to the Tokyo Big Sight. Keep the budget tight and enjoy an excellent location with good transport connections for a short commute. Large groups of around twenty are a speciality of ours. You can count on quick, affordable services and generous care during your stay. Clients can also rely on us to quickly and safely transfer them to their hotels via rent-a-car or an airport transfer. Travel 2 Fairs Ltd is also a rent-a-car vendor if you prefer to drive around. 

Past Iterations

Beautyworld Japan Tokyo 2022

The 2022 iteration marked the successful continuation of the event. It occurred between 16-18.05.2022 as a live exposition. The hosting venue was the Tokyo Big Sight. It featured strict coronavirus precautions such as social distancing. The event featured high participation rates, including 676 exhibiting firms and 58 830 visitants. This signified a 32% and 60% increase in attendance rates.

Beautyworld Japan Tokyo 2023

The 2023 format improved upon the success of the previous two iterations. The event featured 71 448 visitants and 831 exhibiting firms from 11 nations. This signified a 21% and 24% increase in attendance rates, respectively. The participants attended the live exposition between 15-17.05.2023. The locale did not feature coronavirus precautions.

Beautyworld Japan Tokyo 2024

The 2024 format featured around 800 overall exhibiting firms from 10 nations. This included more than 100 foreign exhibitors and approximately 210 first-time exhibiting attendants. They were overviewed by approximately 77 000 visitants. The event took place as a live trade exposition between 13-15.05.2024.


international exhibitors


trade visitors

Book hotels online for Beautyworld Japan Tokyo 2025

Book now

Our visitors for the event

Our Clients