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Beautyworld Japan Tokyo

(15 May 2023 - 17 May 2023 )
Location: Japan , Tokyo
Organizer: Messe Frankfurt GmbH

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About the event


Professionals in the beauty and care industry are waiting for Beautyworld Japan Tokyo 2023 to return to Tokyo, Japan as another impactful physical event. Having returned since the pandemic in 2021 and continued its success in 2022, it is obvious that interest in live events is still strong as ever and organisers predict an increase in the numbers of exhibitors and visitors alike. The official dates are May 15th – May 17th, 2023. The Tokyo Big Sight has created strict COVID-19 protective measures, which are in accordance with the health and safety protocols from the Japan Exhibition Association. The exhibition grounds feature first-class ventilation, frequent cleaning and disinfection and the best in crowd control. Your wellbeing is a top priority. Attendees should note that Japan has strict travel limitations, including potential quarantine and pre- / post-entry testing. 

Calling Card 

Based in Tokyo, Beautyworld Japan Tokyo closely follows the latest beauty trends and creates excellent opportunities for foreign exhibitors to penetrate the Japanese market. The international trade show has been active at the Tokyo Big Sight and editions are held during early spring every year. The trade show runs alongside the Tokyo Nail Forum, which makes it the must-see beauty event in the whole country. Much like the rest of Asia, Japan has a thriving beauty and skincare industry with sales in the millions. Beautyworld Japan Tokyo introduces your newest products to an audience that has one goal in mind – buy! 

Business Potential 

Exhibitors come from all over the world to tap into the Japanese market. Japan has one of the most active beauty and wellness customer bases in the world, so you’re in a good spot to create contacts with a lot of potential customers. Every major sector is well represented. You will come face to face with hotels, spas, fitness clubs, massage studios & leisure facilities, esthetic, hairdressing, nail & eyelash salons, government agencies, retailers, distributors & wholesalers, manufacturers, medical institutions, embassies & professional beauty schools. What attracts them to Beautyworld Japan Tokyo is the rich product assortment – cosmetics, natural & organic products, beauty equipment, beauty supplements, spa & wellness, nails and nail products, diet & health, salon furniture & items, hair products and accessories. 

Did You Know? 

Yes, you can have all the business meetings you want, especially if you make sure of the spaces at the Platinum Hall, but Beautyworld Japan Tokyo has so much more to offer with its programming. The trade show has created a number of specific zones. The Creative Hair zone has a ton of fun live demonstrations and seminars to equip professionals with the right skills for the moment. We also have to mention the Tokyo Nail Forum, which is the biggest nail event in Japan and has been a big reason as to why Beautyworld Japan Tokyo is so popular. A fifth of all visitors attend the trade show just to see what’s new at the Nail Forum. Lastly, no matter what area of the beauty industry you work in, there’s a seminar on the main stage that’s perfect for you.

Your Hotel Room in Tokyo

Affordable hotel rates for Beautyworld Japan Tokyo disappear quickly unless Travel 2 Fairs ltd is here to plan your business trip. We know our way around Tokyo, Japan and help you book the best hotels close to the Tokyo Big Sight. Keep the budget tight and enjoy a good location with good transport connections for a short commute. Large groups of around twenty are a specialty of ours. Count on a quick, affordable service and generous care during your entire stay. Clients don’t only come for us to get a booking for Beautyworld Japan Tokyo. They rely on us to quickly and safely transfer them to their hotels. The airport transfer can be booked for your departure as well. Travel 2 Fairs ltd is also a rent-a-car vendor, if you prefer to drive around. 

Past Editions


Beautyworld Japan Tokyo 2022 marked the successful continuation of the event and of the Japanese cosmetics industry. The event was held between the dates 16.05.2022 and 18.05.2022 as a live event. The hosting venue was the Tokyo Big Sight and it features strict Covid-19 safety measures such as social distancing and mandatory face masks. The event featured high participation rates including 676 exhibitors (32% increase compared to 2021) and 58,830 visitors (60% increase compared to 2021).


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