BROWSE THROUGH OUR TRADE FAIRS IN BERLIN FOR COSMETICS INDUSTRY

Berlin is among the central urban centres of the German cosmetics industry. This is due to the city featuring a comprehensive and high-value cosmetic sector. It is composed of around 3 000 enterprises that represent the whole value chain. These include manufacturers, suppliers, distributors, retailers, service providers, wholesalers, marketing agencies, et cetera. Such companies include small and medium-sized enterprises. They also feature extensive, pre-eminent and time-honoured corporations. Generally, the latter type often represents more than one leading brand. This results in the generation of high turnovers that contribute to the value of the German cosmetics industry. For example, some of the leading pre-eminent corporations of the sector have generated in recent years up to 1 731 862 068 EUR (1 883 400 000 USD). Additionally, Berlin is among the industry’s central innovation hubs. This is due to the various enterprises in the segment placing a high focus on innovations. This especially applies to the manufacturing and retail sections. It enables them to adapt to the latest challenges and consumer trends. As a result, the sector often implements innovations. Generally, it displays its latest novel solutions during trade expositions. Such events occur once every year in the city. They attract thousands of attendants from diverse countries.