BROWSE THROUGH OUR TRADE FAIRS IN MILAN, ITALY FOR WINES INDUSTRY

Milan, or Milano, is one of the leading, central and time-honoured cities in the Italian wine industry. This is due to the urban centre being one of the noteworthy locations of the Lombardy or Lombardia region. The cluster is among the leading and central locations of the related industry due to diverse causes. Among them are its extensiveness and high values. For example, it has recently extended to include more than 10 000 vineyard hectares that are tended to be over 300 wineries. These include ones within 20 DOCs, 5 DOCGs and 13 IGT-designated sites. This results in the production of notably high per-year value. For example, it has recently generated more than 1 212 020 000 EUR of yearly revenue. The Lombardy region is of such extensiveness and value due to diverse causes. Among them is that the area features a suitable climate due to its soils, season cycle and number of days during which the sun shines upon the vines. Also, the region features the most extensive number of wine-drinking individuals — 17% of the country’s 29 000 000 people. The Lombardia cluster is also among the central and leading innovation hubs of the Italian wine industry due to its chief focus on innovation. It allows it to adapt to the latest challenges and market trends. Generally, it presents its most recent novel solutions during trade expos. These include biannual events in Milano that attract tens of thousands of attendees.