BROWSE THROUGH OUR TRADE FAIRS IN MILAN, ITALY FOR TOURISM INDUSTRY

Milan or Milano is among the leading and central cities in the Italian tourism industry. This is due to the city’s popularity as a tourist destination and its position within the Lombardia or Lombardy cluster. The cluster is one of the leading segments of the related industry due to diverse reasons. Among them is that the region attracts a significant number of tourists. The value, in recent years, has reached more than 37 000 000, including over 17 600 000 in Milan. It results in a comprehensive sector that has reached more than 92 000 enterprises (around 13 000 accommodation facilities). It also employs over 497 000 specialists. It also results in the production of notably high annual turnover rates. For example, in recent years, the Lombardia cluster has produced more than 9 425 600 000 EUR, including 3 600 000 000 EUR from Milano. The Lombardy region is also among the leading and central innovation hubs in the Italian tourism sector. This is due to its high focus on researching and implementing innovations as often as necessary. It enables it to adapt to the latest challenges. Generally, the Lombardia cluster presents its most recent novel solutions during trade events. These include annual and biannual expos in the city of Milan. They attract hundreds of thousands of attendees.