BROWSE THROUGH OUR TRADE FAIRS IN ISTANBUL FOR BEAUTY INDUSTRY

Istanbul is among the leading urban centres in the Turkish beauty and personal industry. This is because the city is part of the Marmara Region and its cosmetics cluster. Additionally, the urban centre features a strategic position. This is due to its proximity to Europe and Asia. As a result, it is a city that enables the industry to access diverse markets through exportation and importation routes. Furthermore, the urban centre features an extensive population. It also has varied research and educational institutions. This allows the segment to promote its wares. Additionally, it permits it to research potential innovations and train specialists. As a result, the segment is represented by over 250 cosmetic firms in the city and surroundings. This includes both small and medium-sized firms as well as pre-eminent ones. Such enterprises result in the segment being a high-value sector. For example, some of the leading companies in the cluster have earned up to 90 000 000 USD in recent years. As before mentioned, the diverse research institutions enable the segment to research innovations. This permits the sector to remain up-to-date on the latest challenges and trends. Often, such novel solutions are displayed during annual trade expositions. Such events attract tens of thousands of participants.