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Beauty Eurasia

Beauty Eurasia

Istanbul, Turkey
18 Jun 2025 - 20 Jun 2025
Turkey is among the leading, central, and time-honoured countries of the spa industry. It applies especially to the thermal spa segment, particularly its Asian, European, and global sections. This is due to the country's comprehensive and high-value thermal spa industry. This is due to the country featuring 1 500 thermal water sources and over 2 000 healing water sources. It results in more than 750 000 thermal spa tourists attending every year in the state. They visit more than 190 spas within its 46 provinces and over 260 thermal facilities. This results in some regions of the country producing notably high annual turnover rates. For instance, some provinces have generated around 1 000 000 000 USD in yearly revenue. In addition, the country is among the leading and central innovation hubs of the thermal spa sectors. This is due to its high focus on furthering its development through frequent innovations and long-term growth plans. For example, the state’s government is aiming to attract up to 10 000 000 thermal tourists. It also aims to generate up to 20 000 000 000 USD in annual turnover from the segment in the upcoming years. Generally, the sector presents its latest innovations and long-term plans during trade expos. It includes yearly events in diverse Turkish cities. They attract tens of thousands of attendants from various countries.