BROWSE THROUGH OUR TRADE FAIRS IN JÖNKÖPING, SWEDEN FOR TRAVEL & OUTDOOR INDUSTRY

Jonkoping (as well as the Götaland province it is a part of) is one of the notable and significant segments of the Swedish travel market. This is due to the section being of high value. This is because of the location's popularity as a tourist destination. This results in a compact yet highly-valued sector that comprises over 100 enterprises. They employ more than 1 000 specialists throughout the entire value chain. It includes operators who operate diverse travel agencies, tour operators, and travel assistance service providers. This results in the development of a notably high-valued segment. For example, it has produced more than 10 744 521 000 SEK or over 1 022 508 000 USD. The municipality of Jonkoping (and the encompassing Götaland) is subsequently one of the prominent subdivisions of the Swedish travel industry. It is also among the relevant sector's pivotal and central innovation hubs. This is due to its high value in researching and implementing innovations. This is due to the implemented novel solutions enabling it to adapt to the latest challenges and market trends. Generally, the segment presents its most recent innovations during trade expos. It includes events held every three years in Jonkoping. They attract tens of thousands of attendees from a variety of countries. These include Italy, Germany, Finland, Switzerland, the UK, and the UAE.