BROWSE THROUGH OUR TRADE FAIRS IN AMSTERDAM FOR ADVERTISING INDUSTRY

Amsterdam, the capital of the Netherlands, is often referred to as a global “advertising mecca”. This is due to the high concentration of leading advertising agencies. For example, there are over 34 000 advertising agencies in the city. These agencies help various industries present their products to their target audience. These include the fashion, logistics, banking, finance, IT, food, and beverage industries. They also support the life sciences, aerospace, real estate and renewable energy sectors. Furthermore, the advertising segment also helps the business service and tourism segments. It also provides aid to the broadcasting and leisure industries. The sector additionally aids other creative industry branches, including film and entertainment. Members of their entire value chains present such segments. This includes pre-eminent or Fortune 500 companies. Additionally, they comprise small and medium enterprises. As a result, the advertising sector is one of the principal contributors to the city’s economy. For example, some of the city’s advertising agencies have earned over 27 000 000 EUR in recent years. The advertising sector of Amsterdam focuses on several aspects to maintain its position. This includes innovating its wares often and networking. Such novel solutions and tasks take place during annual trade expositions. These tend to attract tens of thousands of participants.