X Reasons Why DMEXCO is the Future of Digital Marketing

23 Sep 2021

DMEXCO – the Digital Marketing Expo & Conference – drives the digital marketing and media industry forward every single year out of Cologne, Germany. The trade show and conference is now more important than ever given how the COVID-19 pandemic has forced a lot of businesses to fully embrace digital solutions. The share of digital business and advertising is bound to increase by 20% by the end of 2021, which opens up new pockets of opportunities for marketing and media professionals.

In general, DMEXCO enjoys excellent attendance, which makes a booth at the show an investment with a quick turnaround because of the high caliber of all trade visitors and exhibitors. In 2019, the last in-person edition, the statistics were more than satisfying. There were 1000 exhibitors and some 41,000 trade visitors. The space at Koelnmesse was divided into 19 stages. As far as visitors were concerned, exhibitors gained access to the UK, the USA, Austria, Switzerland, France, Spain, Israel, Ireland, and Denmark. Speaking of quality, the audience covers the entire value chain. You’re able to meet face to face with marketers, media professionals, creatives, tech pioneers, business development managers and media planners, e-commerce managers, sales managers, heads of product, IT Managers, CDOs and CIOs.

There’s quite a lot of practical aspects to DMEXCO. Professionals can get first-hand experience at applying new skills and learning about challenging case studies by signing up for a masterclass. The Masterclasses invite top experts, who are leaders in their field, to share their expertise and valuable insights to the audience. Masterclasses take on different formats. Live demonstrations, interactive product tests and arousing presentations are at the heart of the masterclass programme. If you’ve ever wanted to beef up your professional knowledge, this is the ideal place for the job.

Programming doesn’t end there. Perhaps the best-received event on the docket is the Conference – an incredible event hosting over 600 speakers including Jeremi Gorman, Marcus Hughes, Jen Fitzpatrick and Rana el Kaliouby. Together they deliver over 150 hours of programming broken into 11 different streams. It’s not an exaggeration to say that there’s something for everybody that might be interested in digital platforms, user engagement and future business potential.

The Curated Conferences stages are home to high-class keynotes and the popular Fireside Chats that center on top global topics. Then there are the Topic Stages, which are a lot more practical in nature. You have experts that dig into specific topics and share their know-how. Definitely not to be missed either way.

Another highlight of DMEXCO is the Start-up Village. After all, this trade show is all about new innovations and breaking fresh ground. It’s expected to put forth future disruptors into the limelight and give them the opportunity to meet investors, potential partners, and customers. In addition to getting to know newcomers on the scene, visitors can also benefit from a series of lectures on the topics most relevant to the start-up sector ranging from operations to social media presence.

DMEXCO has also fully embraced the virtual model during the coronavirus pandemic. Whether other trade shows suffered from cancellation of large in-person events, DMEXCO was uniquely suited to make the transition to a digital event and maintain its momentum. DMEXCO @ Home has been a resounding success for the two years it was held – 2020 and 2021. A lot of resources and networking were moved to a digital format, which has been a huge hit with shareholders and visitors alike as DMEXCO fully practiced what it preached. Now in 2022, DEXCO will return as a hybrid event fully applying the lessons it learned during the pandemic, while capturing its success as a live trade show and conference.

Don’t miss out on the opportunity to chart the future of the digital marketing and media industry and buy your tickets for DMEXCO!