MIDO 2018 – The World of Fashion Meets Optics, Optometry and Ophthalmology

25 Jul 2017

At the end of February, Milan, Italy is going to become alive again as one of its key events returns to much excitement from industry insiders. We’re, of course, talking about MIDO 2018 – the international trade show that takes scientific and technological innovations in the fields of optics, optometry and ophthalmology, and serves them to visitors with a fashionable twist. The numbers will prove this event’s appeal and staying power. Last year, attendance rose to an all-time high of 55,000 visitors and exhibitors exceeded 1200. Need convincing to see the appeal?

MIDO is the Runway for an Entire Industry
Look at MIDO’s history. At the start, the trade show served as an opportunity to dictate the taste in eyewear and sunglasses – it’s been doing this since its inception in 1967. This side of the show still remains with ever more elaborate displays, décor and eye-grabbing presentation styles. The hottest collections of the year come here for their debut. The Design Lab is just a natural extension of this. Its main goal? Predict what the next must-have design will be!

MIDO as a Place of Innovation
Enabling the high-quality products is, of course, the effort of specialists and innovators. They are also integrated into the program. Take a look at the Lad Academy, which is a designated space for start-ups and out-of-the-box designers. It’s a place to develop ideas that may well change the industry in a profound way.

Benefit from Early Hotel Reservations

There’s no better moment than the present to iron out your travel arrangements. Go Fair ltd is here to assist you in finding out where you’re going to stay. We’ve excellent hotel deals near the exhibition centre (and anywhere else in Milan for that matter). All you have to do is give us a budget to follow!