A Definitive Guide to inter airport Europe – 10 Reasons to Go

30 Jun 2022

Observe how the airport technology and interior design industry have changed significantly over the years. Since 1977, inter airport Europe has followed the march of history when it comes to the overall look and feel, and the technological transformation taking place as long-distance air travel improved and became widely available. Now that trade show has become the beating heart of the European market as a whole and you can experience the whole value chain of airport infrastructure, handling, and airport services.

All this takes place in Munich every two years. The biggest strength of the trade shows lies in its portfolio, which encompasses every related product and service group. As a result, inter airport Europe serves as a go-to procurement platform, which allows buyers to do all their purchases in one place. Though even the pauses between editions can be fully utilised by both exhibitors and trade visitors thanks to the transition to a hybrid format. Meeting face to face remains an essential part of the trade show but there’s quite a lot to be gained from the digital components, which were essential during the early years of the pandemic.

The digital platform launched during the pandemic reveals a second layer of promotion that’s on regardless of the physical editions and allows for exhibitors to be discovered much more easily. Promote products, connect with potential buyers with a little help from the AI matchmaking tool and freely arrange for meetings ahead of time. The platform makes it possible to follow up on sales leads once the edition ends. The hybrid format only strengthens the show’s positions on the world stage and its relevance for its exhibitors.

Because there are so many product categories, the value chain has been segmented into three big thematic areas. This segmented layout guarantees exhibitors a flow of qualified sales leads so that every person that stops by your booth is likely to source new products. The areas are:

  • interDATA – the newest and most cutting-edge area in the trade show. It’s here that all the new digital and software solutions are hosted. This is the area most influenced by the arrival of Industry 4.0 trends. Products here include data management systems and solutions, artificial intelligence, infrastructure and terminal management, passenger management, operations management, air traffic management, business management service and solutions.
  • interTERMINAL – the bones and foundations of the modern airport. Discover what’s new in terminal construction, terminal installations, architectural & interior design, terminal facilities, terminal operations, and management and industry services.
  • interRAMP – here are the technologies that make running an airport possible. You have the full breadth of equipment and solutions for health & safety, airfield construction, technical installations, technical systems and services (airside), environmental impact management, pavement servicing, and ground support equipment and services.

Right now, trade shows and exhibitions all register much smaller attendance numbers, which is to be expected as most people are still afraid to travel. Nevertheless, inter airport Europe has shown a strong indication of recovery. The latest edition managed to attract 332 exhibitors and over 5100 trade visitors. That’s certainly not small given these special circumstances. Plus, exhibitors still gained access to 79 counties. The level of internationality is quite satisfactory. You gain access to all the key European markets such as France, the Netherlands, the United Kingdom, Switzerland, Spain, Italy, Poland, Norway and Turkey.

The audience that attends includes buyers, retailers, consultants, developers, and architects of the entire airport environment. All have some kind of decisive role in their companies and all looking to research and source new products. Plus, inter airport Europe joins forces with inter airport China, inter airport South East Asia, and the Airport Show Dubai through the Global Reach initiative to give exhibitors a much larger playing ground. By taking part in the initiative, you can promote all your products and services to all relevant markets all over the world.

In addition to the stellar networking and business opportunities, inter airport Europe offers quite a lot in terms of programming. If you’re doing some cutting-edge work, then the best course of action for your brand is to enter the running for the Innovation Awards. The current categories are four - Terminal, Data/Digitalisation, GSE and Sustainability.

Finally, we have to underline the importance of the seminar programme, which often tackles the most recent announcements, research and industry trends. What are smart airports going to look like? Where can green technology effectively be introduced? How can IT and AI be used to help with certain processes like passenger processing? Hear the answers from the most known experts in their fields.