10 Things to Do at Paperworld’s Consumer Goods Digital Day

12 Apr 2021

Look no further than Paperworld for innovations in writing and drawing instruments, stationery, office and school supplies, gift packaging, and other paper goods. In 2020, Paperworld boasted of 1,581 exhibitors from 69 countries and 29,266 visitors crowding the Messe Frankfurt in Germany—some 20,095 of which hailed from around the world while the rest came from all over Germany, Paperworld’s home country.

On a regular, in-person edition, you can walk through the future of the workplace. A popular zone is the Visionary Office. Here commercial office supplies paint a wonderful picture of what your work environment can look like and feel like. The space showcases all that’s new in IT and printer supplies, office machines and equipment, organisational and presentation aids, safety and security, occupational safety, hygiene, health, and dispatching, adhesives, stamps.

On the other end of the product spectrum, you’ve all the stationery trends you can imagine. The wealth of products is undeniable and exhibition halls brim with colors, quality and imagination. All the new designs, fun patterns and novel ideas are brought to life in greeting cards, writing and drawing utensils, school supplies, teaching and learning aids, table tops and classroom furnishings.

Network and negotiate deals with buyers from all over the supply chain. Aside from specialized stores like stationery and paper goods shops and gift boutiques, exhibitors can meet up with the best in wholesale trade, online and mail order firms, large trading organisations, and department stores and supermarkets.

Given the current lockdown situation in Germany, it is understandable that Paperworld—which offers the world’s biggest range of products for the office sector and the stationery sector—is going virtual with its Consumer Goods Digital Day set for April 20.

Though Paperworld will be taking place only for a day this year, that doesn’t mean that this online event isn’t packed with exciting lectures, talks, and workshops for the discerning industry player. Here is what you can add to your schedule.

Keynote on Riding the Digitization Wave: Stationery retail is facing many new challenges thanks to widespread digitization. However, the most affected are not large corporations, but medium to small business owners, who do not have the resources to ride the wave. However, this practical keynote speech will illustrate how these businesses can drive the future of Retail 4.0 without falling victim to digitization. This year’s keynote speaker is Sanjay Sauldie, Managing Director of the European Internet Marketing Institute and holder of a Master of Sciences in Marketing. He is one of the most sought-after European experts in digitization in companies and society.

Home Improvement Retailing After the Pandemic: In the year since most of the world was made to stay at home, customers have sought to improve their home environments. As such, home improvement stores saw record breaking sales. However, what will happen after the pandemic is over? Will this trend last or will things return to the way they were pre-pandemic? John Herbert, General Secretary of the European DIY Retail Association, will lead the discussion.

Trends that Came to Stay: The COVID-19 pandemic only accelerated the digital transformation trend in retail. Marilyn Repp, Project Manager Competence Center Retail of Handelsverband Deutschland (HDE), will show in this talk how retailers are actually pioneers instead of those that may be left behind by the zeitgeist.

Workshop: How to Trade on Platforms: How do you navigate the online marketplace? This workshop, led by Marcel Rosel, will cover choosing the right marketplaces, getting started quickly, understanding marketplace logic, assortment strategies, and pricing.

Workshop: How to Freshen Up Your Store Fitting After COVID-19: This workshop will be led by interior architect, professional shop fitter, and Raumkunst agency Managing Director Stefan Suchanek. It will cover and suggest practical answers to the following questions: What do customers expect after the pandemic and how does the retailer optimize its store space on a shoestring budget? How do I get customers back into my business after Corona? How can mandatory hygiene measures be aesthetically integrated into the business field in the medium term (probably even in the longer term)? And how can these even have a sales-promoting effect?
Workshop: How Do I Create a Sales-Boosting Online Store?: The founder and manager of TZN Digital, Alexander Fatseas, will be delivering an interactive workshop on management of user flow, which adjustments to make, and what needs to be considered when creating an online shop.

Workshop: Influencer Marketing 101 in 2021: Digital Content Creative Daniel Zoll will be holding a workshop on how to realistically be an influencer in this day and age. There will be an overview of the state of the industry, achievable goals, platforms that can help you achieve those goals, and the future of influencer marketing.