Ongoing Trends in the Events Industry

Adapting to the latest significant trends within the global industries is pivotal. It enables remaining competitive and completing diverse business objectives. All while providing and receiving high-value wares. It applies notably to segments such as the events industry. Several long-term tendencies should be noted and considered. Here are some of the ongoing trends in the events industry to consider:

Implementing hybrid events

One of the ongoing trends in the events industry is developing hybrid trade expos. They enable attendants to take part in the events remotely. Diverse means help to establish such event formats. These include digital integration through virtual experiences. One such example is using virtual and/or added reality (VR and/or AR). These are used via specialized headsets to access various sub-events. Among them are:

• 3D models;
• virtual demonstrations;
• interactive simulations;
• preview days;
• interactive trade expo booths.

Examples also include incorporating various technologies such touch screens, VR/AR, and interactive displays into the on-site booths and areas. It enables enlisting the attention of attendants via immersive experiences. These can include various demonstrations, hackathon sub-events, et cetera. For example, many of the IT and technology expos incorporate such novel solutions to showcase the latest innovations related to the sector.

Digitalizing event organization

Among the ongoing trends in the events industry is digitalizing event organizations. These include participant registration, networking, marketing, content delivery, data collection, et cetera. It enables the effective management of trade events. It also permits them to enhance information accessibility and improve attendant experiences. For instance, digitalization can aid in creating a personalized attendee experience. It is done by noting the inputted interests and needs of each attendee. In turn, it enables tailoring trade event interactions to suit each attendant's preferences. Thus, their participation becomes more relevant and memorable. By extension, the event becomes more engaging for them. Developing personalized event guides and booth designs are instances of such customized options. Various technologies help to achieve such goals. They include advanced analytics tools such as chatbots, surveys, et cetera. Another example is using apps to register participants. Another notable example of such trends is integrating social media via digital platforms. It enables trade show organizers to expand their reach. It also promotes the recognition of trade events via various solutions. Among them are live-streaming, behind-the-scenes video content and interactive polls. For instance, some leading tourism events have recently reached over 33 200 entries via their digital platforms.

Integrating intelligent networking

Among the ongoing trends in the events industry is enforcing intelligent networking. It is pivotal as a trend due to such a development, enabling attendants to expand their networks. Targeted interactions that suit their needs and preferences are used for the task. It includes on-site during physical trade shows and online during virtual events. It is achieved by implementing intelligent data collection tools. They note attendant interests, requirements, topics of interest, et cetera. It enables the creation of customized matchmaking meetings for each attendant. Such solutions include using indoor geolocation and location-based messaging (geofencing). These are integrated through various means. Among them are triggering personalized promotions based on the locations. They additionally incorporate notifying about ongoing popular sub-events. Examples also encompass informing them of nearby attendees with similar interests. They likewise include performance updates about exhibiting booths. Further means include using apps and video conference platforms to conduct virtual meetings. They also encompass project management and social collaboration tools to promote projects. They also incorporate intelligent scheduling tools.

Knowing about the trends in the events industry is pivotal because of various causes. Among them are remaining competitive and achieving objectives during trade expos. It also enables making the most of one’s attendance during various trade expos, such as CPhI. There are diverse trends in the events industry to learn about. To learn more about them, consider contacting Travel 2 Fairs Ltd.