Kind und Jugend 2021 – successful restart as a hybrid event

15 Sep 2021

Kind +Jugend’s 2021 edition marked the successful restart of the popular baby and toddler outfitting fair. The event took place between the 9th and 11th of September 2021 as a hybrid event. The edition was considered successful by both organisers, visitors, and exhibitors. The high level of attendance confirms the importance of the trade fair. It also shows the significance of personal contact and face-to-face exchanges. The digital platform along with its content will remain open until the end of October.

Kind+Jugend 2021 took place as a hybrid event between 9.09.2021 and 11.09.2021. The leading baby and toddler outfitting fair was available as an in-person exhibition at Messe Cologne. It was also available online via the Kind+Jugend@home platform. This allowed attendees of the fair to visit both in-person and remotely. This was helpful for attendants who cannot visit Germany due to travel restrictions. The hybrid format was a first for the trade show. The edition marked the successful restart of the event, which in 2020 had to be cancelled due to the pandemic.

Many wholesalers, retailers, and importers visited the fair. This shows the importance of the event for the respective industries and sectors. Around 150 exhibitors and 2000 trade visitors came to the edition. Many opted to attend in person, showing the significance of personal contact. It also showed how vital it is for attendants to gather first-hand information. Attendees opted to explore the latest trends and innovations via the digital platform. Many of the attendees online were from countries different from Germany. Overall, the edition featured good visitor turnout. This applied especially for the DACH region and its European neighbours. This marked a successful restart of both the trade show and of the trade fair industry in Germany.

Both exhibitors, trade visitors and organisers consider the hybrid event to be successful. As a result of the successful restart, organisers will host Kind+Jugend 2022. The digital platform will remain available until the end of October 2021. It will also receive further expansions for the 2022 edition of the trade fair. The next edition of the popular baby and toddler outfitting fair will occur between 8.09.2022 and 10.09.2022.