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MODA UK 2024

( 4 February 2024 - 7 February 2024 )
Location: UK, Birmingham
Organizer: Hyve

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About the event


MODA UK will occur as a live trade exhibition in NEC Birmingham between February 4th and February 7th, 2024. Attendees will not be required to follow mandatory Covid-19 safety measures due to the removal of the pandemic restrictions.

A Brief Introduction 

Based in Birmingham, MODA UK is the perfect procurement platform for brands to showcase hot new collections for buyers twice in the year — February and August — and editions readily register over 400 top brands year after year. Established in 2002, the international fashion show sees some 12 000 collections fill the space at the National Exhibition Centre for more than 9 000 buyers. That is the power this show commands as it fully represents the environment in the UK and Ireland, and MODA UK has also been recorded as the biggest National Footwear Show in the UK as a whole. 

An Industry Profile 

MODA UK acts as a springboard for mid-market brands to launch their new collections and find new buyers for retail and distribution. That is the reason you can expect to see a full line-up of apparel, shoes and accessories, both men’s and women’s. There is a great variety of collections on display:

  • Ethical fashion;
  • Footwear sourcing;
  • Contemporary ready-to-wear collections;
  • Premium brands;
  • Occasion wear;
  • Diffusion lines.

In terms of visitors, MODA UK draws in emerging talent and established designers, key suppliers, distributors, buyers, retailers, brands, and experts. There is a lot of programming happening including catwalk shows, seminars, and meetings. 

Travel 2 Fairs Takes You There

Travel logistics are a consuming endeavour when your focus should be on the event itself, and Travel 2 Fairs Ltd gives you peace of mind with a flexible, efficient service. You are communicating with a personal travel assistant, who works on your online hotel booking for MODA UK and is there to send you the most-fitting deals in Birmingham. Our main concern is booking your rooms close to the NEC with access to public transport. Travel 2 Fairs Ltd has had experience with large groups (more than twenty people) and single travellers as well. Tell us your budget, and we will handle the rest! 

Past Iterations 

MODA UK September 2021

MODA UK's 2021 edition took place as a face-to-face exhibition at NEC Birmingham. The exhibition grounds featured coronavirus precautions. This incorporated trade visitors and exhibitors presenting vaccination certificates upon entry. Over 600 exhibiting firms presented their wares at the fair.  

MODA UK February 2022

MODA UK 2022's winter edition occurred as a live trade exhibition at NEC Birmingham. The edition received around 230 exhibitors. The venue featured strict coronavirus safety measures, including social distancing. The 2022 Summer edition occurred as part of the Autumn Fair. The live rendition did not feature coronavirus precautions because the UK repealed its pandemic restrictions and received around 100 exhibiting firms.

MODA UK February 2023

MODA UK February 2023 occurred as a live trade fair in NEC Birmingham. The iteration did not feature coronavirus precautions because the country repealed its pandemic restrictions. MODA UK February 2023 featured 136 exhibiting firms from nine countries. 

MODA UK September 2023

MODA UK September 2023 occurred as a live trade exposition in EC Birmingham between 03-06.09.2023. It featured over 220 exhibiting forms from 15 nations and more than 34 000 visitants from 81 countries. 81% of the attendants opted to place a purchasing order after attending the event. 

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