I'm not positive how I stumbled across "Travel to Fairs Limited", but I'm so glad I did. A simple request for traveling advice turned into a fantastic planning experience. My first point of contact (Via telephone) was from Ms. Ellie Stone. From that point forward I worked solely with her. My plans were extremely complex and Ellie was there for me the entire time. Flying from the United States, traveling to four separate cites in three European countries seemed daunting. After a few questions and some conversation, Ellie was able to give me multiple hotel options in each city. Ms. Stone even divided each hotel by their amenities. (Included breakfast/bars/public transport etc.) In addition to her thorough help with hotel accommodations, Ellie also booked three (3) separate flights for me. Germany to Denmark to Poland. For each city/destination, Ellie offered no fewer than 3 options for accommodations. Same for my flight options. Each destination had three choices. Different airlines and different departure times so I could manage my travel easily. The communication between Ellie and myself was excellent. With the time change between us, emails worked perfectly. Ellie was very attentive to my needs and responded to my questions/inquiries quickly. On more than a few occasions, when I called her office, she took the time to answer me right away. I would love to extend my gratitude and genuine "thanks" to Ellie. Dare I say... she made this experience fun. 5 STARS !!! Her company should be grateful to have her working there.
MIDO 2025
About the event
Update
MIDO 2025 will occur between the 8th and 10th of February 2025. The format of the event is in-person. Rho Fiera Milano will not feature coronavirus safeguards. This is due to the removal of the country's pandemic restrictions.
Preface
MIDO (MIDO Milan) is a premier Italian and European eyewear event, founded in 1970. It displays the most up-to-date design trends and optometry solutions. The fair occurs in the Fiera Milano. MIDO tends to attract around 60 000 attendants. For instance, one edition received 1 305 exhibitor firms and 58 000 visitants. Attendants represent countries such as the USA, Japan, and Italy. Often participants are superior decision-makers such as CEOs, heads of departments, or manufacturers. Suppliers also visit the fair, with many having the option to conduct significant business decisions.
About MIDO Milan
MIDO features a detailed event programme that includes eight exhibition areas. The first exhibition area is the Fashion District. It is the area where visitors can examine the newest eyewear collections. Another exhibition area of interest is the MORE! It is a showcase zone where visitors can study revolutionary and new eyewear projects. Similar in intent is the Design Lab, which shows the most avant-garde collections. It is, furthermore, the zone where visitors can see the latest trends as implemented ideas. A dedicated space within the Design Lab is the Lab Academy. This is where a selected group of innovative companies show their collections.
The Lens Pavilion showcases ophthalmic lenses, including the latest technological innovations. It is also the location of the Otticlub, a dedicated meeting space for expanding professional knowledge. This is due to the Club presenting symposia, courses, and panels. The topics focus on the vision and optical sectors and include the latest developments. Another exhibition zone of interest is the FaiR East. This is where Asian manufacturers show their latest collections and innovations. This allows such companies to both expand their business and gain recognition.
Visitors should also not overlook visiting the Tech zone. The location shows the latest developments in manufacturing eyewear. These include machines, ingredients, and component parts used to manufacture frames or lenses. Attendees should likewise not disregard visiting the Press Village. The Village is where lead sector publication agencies gather. Such include journalists, editors, photographers, and others searching for information and news. This allows enterprises to raise brand name awareness and gain recognition for innovations. The fair also includes two pivotal award ceremonies. The first is the Bestore Award, a special award given to optical stores that have won in one of three categories. The other award ceremony of interest is the Stand-Up for Green Award. This is a prize awarded to the most nature-conscious exhibitors.
Among the leading brands and companies to attend as exhibitors are:
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The MIDO is a leading event for the eyewear, medicine technology, ophthalmic optics, health, and fashion sectors.
MIDO Milan Accommodation
Procure suitable accommodation for MIDO with Travel 2 Fairs Ltd. All that is necessary is to inform us about the rooms you need, how much you wish to spend, and your desired location. Travel 2 Fairs Ltd manages the rest. Reserve lodgings next to Fiera Milano Rho and gain valuable access to public transport. We can advise you on the best routes to take to the venue. Aside from affordable hotel accommodation for exhibitions, we also provide transport services. One way to travel to your hotel is to have a rent-a-car wait for you at the airport. Another is to schedule an airport transfer in both directions.
Event information might be outdated because of the coronavirus pandemic. More information is available from the organiser.
Past Iterations
MIDO 2022
MIDO 2022 occurred as a hybrid trade fair at Fiera Milano Rho. It was held between the 30th of April and the 2nd of May 2022. The venue featured coronavirus safeguards such as social distancing and mandatory face masks. MIDO Milan 2022 featured 22 000 visitants from over 50 countries and more than 660 exhibitor firms from 45 nations.
MIDO 2023
MIDO 2023 occurred as a live trade exhibition at Fiera Milano Rho between the 4th and 6th of February, 2023. The venue did not feature coronavirus safeguards. This is because of the lifting of the country’s pandemic restrictions. The iteration was attended by 35 000 attendees, with 80% travelling from Europe, more than 1 000 exhibitor firms (72% from abroad) and over 380 media representatives.
MIDO 2024
MIDO 2024 was a live trade exposition hosted in Fiera Milano Rho between the 3rd and 5th of February 2024. The event featured over 1 200 exhibiting firms from 50 nations, more than 40 000 visitants from 160 countries and around 400 media specialists. This represented a 25% increase in exhibitor attendance and 11% increase in visitor participation, respectively. The event's socal media generated more than 2 000 000 impressions.
58,000
visitors
1500
exhibitors
8
exhibition areas
Book hotels online for MIDO 2025
Book nowOur visitors for the event
Hello Jack,
The trip was great and the fair was very interesting.
When it comes to the hotel, the rooms were nice and clean and the staff was very polite. It happens that all the rooms we got were family rooms with 4 beds each. So regarding our last minute request for an extra room or bed for 1 person, there was plenty of space to accommodate. I don't know where the communication with the hotel went wrong and they didn't tell you that there was enough room for one extra person.
Regardless, everything else was good.
ANUGA 2023
The 2 night booking was misplaced by the hotel, so after 30 mins checking our vouchers we were forced to rebook for one night at reception and pay again. We then booked another hotel for our second night. Very poor hotel, very cold, decor very much in need of repair. Breakfast ok.
Because of the mixup, Go Fair refunded us in full and dealt with us quickly and professionally. Definately service 'above and beyond' Very happy to recommend Go fair and use them again.
HI Christine,
I have just returned from my trip as I went to London after the fair. The hotel was great. Really close to the fair and easy to get to each day by walking.
We did really struggle to get taxis each night during the fair from the hotel to the city centre as there were no restaurants around the hotel. The hotel restaurant was good but expensive and you didn’t want to eat there each time.
Kind regards,
Jackie
Hello George,
Everything went well at the Residenz Hotel Detmold.
You have the best offers and I will contact you for our next business trip.
Renata
M.O.W. 2023
Good day Tom,
Yes, we have checked out of the H4 Hotel Hannover Messe and we have already successfully returned home! Now there is a lot of work to do with the contact we gained during LIGNA.
As for the hotel, everything was great! Rooms were very clean, beds were soft! We really liked the pool and sauna which was available for the guests - it was a great relaxation after a long day at the exhibition! The only minor issue we ran into was during the check-in. For some reason our bookings was marked as to stay in rooms with one double bed. Thankfully upon our arrival the hotel was not full and employees of the hotel were quick to resolve the mishap with the beds!
Thank You for the great service and we will for sure keep in touch for LIGNA 2021!
Dear Tom
Everything went very well with the hotel in Nuremberg. Many thanks again for your support.
We would be happy to book a hotel through you again next year.
Nuremberg Toy Fair / Spielwarenmesse - 2024
Thank you Megan,
The Novotel was absolutely fine, thank you for your follow up. We do not attend WTM, but appreciate you asking.
With kind regards,
Niamh
Excellent service from the team. I would highly recommend their services
Very fast and efficient service!
Dear Tom,
We had a good stay. The hotel is clean and people are friendly and helpful. its nice to see smily faces when you start your day and when you return tired. The only thing that i can tell is the issue with the breakfast that while each time after i sent your email the issue was taking care the next day existed again. there was no update between personel and system.
Dear Brian,
Thank you very much for your help in finding this nice hotel. It was in a great position near to the fair and to all the facilities and the rooms were cozy and comfortable. It has been the perfect solution for our purposes.