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ISM Middle East 2023

( 7 November 2023 - 9 November 2023 )
Location: UAE, Dubai
Organizer: Koelnmesse GmbH

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About the event


ISM Middle East 2023 will occur between 07.11.2023 and 09.11.2023 as a live trade fair at the Dubai World Trade Centre in the UAE. The event location will not feature Covid-19 safety measures due to the state removing its pandemic-related restrictions. The UAE currently does not have travel limitations in place.


ISM Middle East has risen to the top of the culinary trade fairs for the sweets and snacks industry as the stage where you can find the richest variations in products, new flavours and manufacturing techniques. UAE serves as host for the international trade fair. Slightly more intimate in its nature, organizers predict for 300 exhibitors and roughly 8 000 trade visitors to attend. Take the first step on your visit and have Travel 2 Fairs ltd handle your business travel arrangements.

ISM Middle East offers plenty of opportunities to establish valuable contacts with buyers, research market trends, generate sales leads and explore new market opportunities. It does not matter what niche you’re in. Product categories include biscuits, candies, chocolate, chocolate products, confectionery, finished products, fruit snacks, ice cream, pastries, vegetable snacks and many others. To have the most successful time at ISM Middle East you need to be selective of the hotels in Dubai and that’s why you call Travel 2 Fairs ltd. We’re here to make your online hotel reservation for trade fairs anywhere in the world. Swift and at the rates you want!

Past Editions

ISM Middle East 2021

Taking place between 07.11.2021 – 09.11.2021, ISM Middle East attracted more than 230 exhibitors from 37 countries. The live trade fair additionally received over 9,000 trade visitors, marking the edition as a successful restart for the fair and the industry. All participants were required to adhere to the latest Covid-19 safety measures when visiting the Dubai World Trade Centre. This included attendees needing to show 3G documents such as immunisation passports before entry and practising social distance. 

ISM Middle East 2022

The 2022 iteration of the event improved upon the success of the previous rendition. It was held as a live trade exhibition between the 8th and 10th of November 2022 in the DWTC. It featured 332 exhibiting companies and 11 411 visitants from 42 participant countries. This included 21 country pavilions. 94% of the visiting and 96% of the exhibitors considered the event pivotal for their enterprises. Additionally, 83% of the visitors would recommend ISM Middle East to other industry members. Also, 96% would likely return for the next iteration. Exhibitors secured an average trade agreement of 555 000 USD, and 87% considered their ROI positive.

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