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ISM Middle East

( 8 November 2022 - 10 November 2022 )
Venue: Dubai World Trade Centre
Location: UAE , Dubai

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About the event

Covid-19 Update

ISM Middle East 2022 will occur between 08.11.2022 - 10.11.2022 as a live trade fair at the Dubai World Trade Centre in the UAE. The event location will feature the latest Covid-19 safety measures to ensure the safety of participants. This will include the implementation of the 3G entry regulations. According to these policies, attendants need to show health status documents, such as negative test results, before entering the DWTC. Because of the implemented travel restrictions, they similarly need to show their papers upon arriving in the country. 


ISM Middle East has risen to the top of the culinary trade fairs for the sweets and snacks industry as the stage where you can find the richest variations in products, new flavours and manufacturing techniques. UAE serves as host for the international trade fair. Slightly more intimate in its nature, organizers predict for 300 exhibitors and roughly 8000 trade visitors to attend. Take the first step on your visit and have Travel 2 Fairs ltd handle your business travel arrangements.

ISM Middle East offers plenty of opportunities to establish valuable contacts with buyers, research market trends, generate sales leads and explore new market opportunities. It does not matter what niche you’re in. Product categories include biscuits, candies, chocolate, chocolate products, confectionery, finished products, fruit snacks, ice cream, pastries, vegetable snacks and many others. To have the most successful time at ISM Middle East you need to be selective of the hotels in Dubai and that’s why you call Travel 2 Fairs ltd. We’re here to make your online hotel reservation for trade fairs anywhere in the world. Swift and at the rates you want!

Past Editions


Taking place between 07.11.2021 - 09.11.2021, ISM Middle East attracted more than 230 exhibitors from 37 countries. The live trade fair additionally received over 9,000 trade visitors, marking the edition as a successful restart for the fair and the industry. All participants were required to adhere to the latest Covid-19 safety measures when visiting the Dubai World Trade Centre. This included attendees needing to show 3G documents such as immunisation passports before entry and practising social distance. 

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