Baselworld

About the event

HOURUNIVERSE 2021 has been pushed back to the summer due to the coronavirus pandemic and travel restrictions across the world. The first ever edition was initially scheduled for April 8th – April 12th, but those dates were no longer feasible. That’s why MCH Group AG is waiting for the perfect moment in the summer to bring the show together. The international trade fair will be held at Basel Exhibition Centre as Baselworld was before and the exhibition grounds will follow strict COVID-19 protective measures to ensure the health and safety of all in attendance. The 2021 edition of HOURUNIVERSE will also be a hybrid event with a powerful digital platform available year round. 

Calling Card 

HOURUNIVERSE comes as the direct replacement of Baselworld, which at this point was one of the biggest and most influential trade fairs for watchmaking, jewels and gemstones. This new fair takes the successes of Baselworld and updates them with an even richer product portfolio and a new professional focus. HOURUNIVERSE is the future of trade events as it’s the first trade fair to embrace a truly hybrid format. In addition to a live event held in Basel Switzerland at Messe Basel every year, HOURUNIVERSE will also give brands and buyers access to a digital offer that will be active 365 days of the year. The impact of this on professional conversations and sales generation is going to be tremendous. 

Business Profile 

HOURUNIVERSE builds on top of the traditional product portfolio in interesting ways. Yes, there will be jewellery collections, pearls and gemstones, silverware, timepieces and special occasion gifts. But there will be a lot of smart and connected luxury products, and the conversations taking place will be on sustainability and circular business models. There are no lists of exhibitors just yet as the trade fair is building towards its debut, but it’s expected to see previous exhibitors such as Patek Phillipe, LVMH, TAG Heuer, Rolex, Chopard and Messika to showcase at this new event. The professional audience is said to feature traditional and online retailers including certified Pre-Owned, and every link in the distribution chain. These are the elements that will guarantee the success of HOURUNIVERSE as an undisputed procurement platform. 

Did You Know? 

HOURUNIVERSE has grand ambitions to change the game in major ways. The branding of the trade fair centers on it being inclusive to everyone and not just professionals. What this means is that doors are open to end customers, who are encouraged to meet and communicate with brands face to face. Organisers have announced that HOURUNIVERSE will be a B2B2C meeting point and its biggest mission will be to create a real sense of community. The first edition is going to be crucial in this missions, which is why a lot of the event will have outdoor catering and open spaces along with Happy Hours for socializing. Programming will also feature HOURTALK – a series of talks and conferences on the trends and challenges of the day. 

Your Hotel Room in Basel 

Travel 2 Fairs ltd turns work trips easy and affordable! Enjoy hotel services for HOURUNIVERSE at the best possible prices and have your hotel reservations done within a single day. Give us a price range and we’ll send you the most affordable hotel rates in Basel, Switzerland. We’re able to service large groups of over twenty people. We make it effortless to book hotels close to Messe Basel whether that’s within walking distance or a short ride with public transportation away. Travel 2 Fairs ltd can arrange for airport transfers directly to your hotel upon arrival and vice versa. If you wish for extra mobility during your stay, we are also a rent-a-car vendor and have options for every budget.